Entrepreneurship, 4th Edition

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• Explore the risks and rewards of business ownership through project-based learning.
• Create a real-world business plan with step-by-step guidance and practical activities.
• Build entrepreneurial skills through case studies, business scenarios, and career exploration.

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Title Overview

Entrepreneurship introduces students to the risks and rewards of business ownership with a project-based pedagogy and a foundation in economic concepts. Students are guided through the elements and creation of a business plan, using a step-by-step narrative for selecting an idea for a business, social and ethical responsibilities, start-up options for the new business, operating the business, and expanding and exiting the business. The third edition reflects current business concepts such as trade agreements and trade barriers, the promotional mix, and insurance practices. Correlated to the YouScience Industry Certifications Entrepreneurship exam, the MBA Research Center's Assessment of the Skills and Knowledge of Business (A*S*K) Concepts of Entrepreneurship Exam, and Certiport's Entrepreneurship and Small Business 2.0 Exam.

The ongoing, unit-based Building Your Business Plan project guides students through the hands-on learning experience of creating a personal business plan they can use to launch a real business. Coupled with the unit-based Project-Based Learning (PBL) activities, students are able to apply concepts in a realistic, hands-on way.
Unit-opening Case Studies and chapter-based Entrepreneurial Spotlight, Global Entrepreneurs, and Social Entrepreneurs features provide over 40 examples of real entrepreneurs to enhance student learning and provide inspiration.
CTSO activities in the end of each chapter introduces students to preparatory strategies for FBLA, BPA, and DECA competitions.
Assessment has been revised so each lesson culminates with a vocabulary activity, knowledge/comprehension questions, and application/analysis questions. Each EOC includes a variety of assessment questions for all six levels of Bloom's Taxonomy.

Unit 1: Fundamentals of Entrepreneurship

Unit 2: Forming a Business

Unit 3: Analyzing the Market

Unit 4: Developing Marketing Strategies

Unit 5: Understanding Business Financials

Unit 6: Managing the Business

Unit 7: Growing the Business

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Standards and Correlations

ASK Institute

Certiport Correlation

Florida

Tennessee

Texas

About the Author

Cindy Quinlan Cindy Quinlan, EdS, is a CTAE Department Chair, Entrepreneurship teacher, and Work-Based Learning Coordinator for Gwinnett County Public Schools (GCPS) in Georgia. During her time with GCPS, Quinlan founded the Brookwood Integrated Entrepreneurship Program where students launch a real business while simultaneously earning their core Language Arts course credit. The program's success has been showcased in multiple outlets including Education Talk Radio, American School Board Journal, and ACTE Techniques Magazine. Outside of the classroom, Quinlan served as a lead instructor for the nonprofit organization, Real LEDGE, whose mission is to advance and promote economic development opportunities through entrepreneurship education. She has led numerous entrepreneurship education trainings, including two international workshops in both Honduras and Bulgaria. Additionally, she has served as a consultant for educators across the United States as well as Canada, China, Costa Rica, Greece, Finland, and Norway. For her work, Quinlan became a member of the University of Georgia's 40 under 40 Class of 2019 and the University of Georgia College of Education Outstanding Alumni in 2017. She is also a recipient of the Freedoms Foundation Leavey Award in 2016 and was named the 2016 ACTE National Teacher of the Year.

Judy Commers has been a marketing teacher-coordinator and DECA advisor for Indiana Public Schools for over 31 years. For over 14 years, she has supervised a student-based enterprise. She also teaches business and marketing at the community college level and is an instructor for the Indiana Marketing Academy, which teachers attend for college credit. She received her bachelor's degree in Business and Distributive Education and an M.A.E. in Vocational Business and Distributive Education from Ball State University.

Brenda Clark was a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She served as the Professional Development Manager for MBA Research and Curriculum Center and was the co-author of Marketing Dynamics and Entrepreneurship. Brenda's marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department's school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

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Quote I enjoyed the style of the text. It is very easy to read and understand, with relevant examples and helpful knowledge checks at the end.

Shu Hui Lin, Cleveland Heights High Schools, OH

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