Marketing Dynamics, 6th Edition

By: , , , and

• Covers marketing mix, market research, social media, and entrepreneurship.
• Hands-on projects and DECA activities build real-world marketing skills.
• Supports industry certifications and includes AI marketing applications.

Digital Offerings

Print Offerings

Title Overview

Marketing Dynamics provides a well-rounded introduction to the marketing mix, including the four Ps—product, price, place, and promotion, as well as a foundation in related economic and business principles. Essential topics such as marketing research, targeting a market, social media marketing, the marketing pitch, and entrepreneurship prepare students for the realities of a fast-paced career in business. This text reveals how marketing concepts relate to many of the current companies and products students are exposed to each day. Throughout, DECA Emerging Leaders activities and student resources provide first-hand opportunities for students to prepare for college and careers as well as DECA competitive events.

This edition has been updated to include current examples of marketing campaigns, businesses, and technology used by marketers. Assessment has been revised so each lesson culminates with a vocabulary activity, remember/understand questions, and apply/analyze questions. Each chapter concludes with a variety of assessment questions and skill-based activities that cover all six levels of Bloom's Taxonomy.

Building the Marketing Plan projects and Project Based Learning (PBL) activities at the end of each unit provide hands-on learning experiences that build throughout the text and allow students to apply chapter concepts in a realistic way.
New AI discussions have been integrated throughout relevant sections of the chapters, giving students a chance to practice utilizing AI as a marketing tool.
This title is correlated to the A*S*K Fundamental Marketing Concepts credential offered by MBA Research and Curriculum Center; Retail Merchandising credential offered by NOCTI; and Marketing Fundamentals, Marketing I, and Marketing II YouScience® Industry Certifications.

Unit 1: Marketing Dynamics

Unit 2: Business and Our Society

Unit 3: Economics

Unit 4: Management

Unit 5: Marketing-Information Management

Unit 6: Marketing Mix: Product

Unit 7: Marketing Mix: Price

Unit 8: Marketing Mix: Place

Unit 9: Marketing Mix: Promotion

Unit 10: Essential Marketing Skills

Unit 11: Preparing for the Future

Instructor Resources

Hit the ground running with G-W's Online Instructor Resources that save you time and make it easier to prepare for class, reinforce new concepts, and assess learning. Created by educators for educators, these complete teaching packages are ready to go and will instantly make a difference in your class. Best of all—Instructor Resources are free with qualified purchases!

Lesson Plans and Activities Experienced teachers have developed detailed lesson plans and creative activities to accompany the textbooks. There's no need to spend days recreating your courses—they have done it for you!
PowerPoint® Presentations Editable slides for each chapter engage a variety of learning styles, improve student focus, encourage discussion, and provide visual impact.
Online Workbook Creative workbook activities inspire students to review and apply concepts.
Interactive Content Additional interactive content including flash cards, animations, and interactive activities enhance the learning experience.
Assessments: The new cloud-based G-W Assessment platform allows you to create, customize, assign, and print prebuilt questions and tests. No more downloads, uploads, or imports needed! Integrate it with your LMS for autograded assignments, advanced reporting, and scores that flow into your gradebook.

Look Inside

The Look Inside is for preview purposes only. The format of the actual product may vary from the image shown.

Text

About the Author

Cindy Quinlan

is a CTAE Department Chair, Entrepreneurship teacher, and Work-Based Learning Coordinator for Gwinnett County Public Schools (GCPS) in Georgia. During her time with GCPS, Quinlan founded the Brookwood Integrated Entrepreneurship Program where students launch a real business while simultaneously earning their core Language Arts course credit. The program's success has been showcased in multiple outlets including Education Talk Radio, American School Board Journal, and ACTE Techniques Magazine. Outside of the classroom, Quinlan served as a lead instructor for the nonprofit organization, Real LEDGE, whose mission is to advance and promote economic development opportunities through entrepreneurship education. She has led numerous entrepreneurship education trainings, including two international workshops in both Honduras and Bulgaria. Additionally, she has served as a consultant for educators across the United States as well as Canada, China, Costa Rica, Greece, Finland, and Norway. For her work, Quinlan became a member of the University of Georgia's 40 under 40 Class of 2019 and the University of Georgia College of Education Outstanding Alumni in 2017. She is also a recipient of the Freedoms Foundation Leavey Award in 2016 and was named the 2016 ACTE National Teacher of the Year.

Cynthia Gendall Basteri is currently Director of Community Services for Tewksbury Public Schools, Massachusetts. Previously, she taught marketing for 26 years. In addition to serving as a Competitive Events Director at the district, state, and national levels, she served on DECA's National Task Force for Competitive Events and the Secondary Program Advisory Council. She earned both her bachelor's degree in Mathematics and master's degree in Occupational Education/Administration from Fitchburg State College and received a doctorate degree from Nova Southeastern University.

Chris Gassen is the principal of an investment firm and was formerly an equity mutual fund manager, financial analyst, accountant, and college instructor. Chris writes educational materials and business valuations. He holds a master of business administration degree with a concentration in finance from Indiana University and a bachelor of science degree in management from Oakland University. He is a Chartered Financial Analyst (CFA) and served as a grader for the national CFA exam.

Michelle Walker is the owner of Trebla Consulting, LLC. Prior to founding Trebla Consulting, Michelle was director of education at DECA Inc., where she used diverse professional development engagement strategies to expand and strengthen the performance of 5,900 teachers and managers in the high school and collegiate divisions. She previously worked with a variety of education, nonprofit and private organizations including Texas Education Agency, University of North Texas and Walker Consulting. Walker has a doctor of philosophy degree in applied technology, training and development from the University of North Texas. She also taught marketing education and was a DECA advisor in the Dallas Independent School District.

Brenda Clark was a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She served as the Professional Development Manager for MBA Research and Curriculum Center and was the co-author of Marketing Dynamics and Entrepreneurship. Brenda's marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department's school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

Course Content

What Educators Are Saying

Quote This is the perfect textbook to learn the fundamentals of marketing.

DeJuan Reed, East English Prep Academy High School, MI

FAQs

Visit

Upon purchase, you will receive an email with a keycode to redeem in your Learning Management System (LMS). Students: log into your school’s LMS and access your course. You will then follow the directions to activate your subscription.

Visit

We've Updated Our Terms of Use and Privacy Policy