Principles of Business, Marketing, and Finance, 2nd Edition

By: , and

• Explore the fundamentals of business, marketing, finance, and personal money management.
• Build career-ready skills in entrepreneurship, workplace success, and digital citizenship.
• Apply learning through hands-on activities, career exploration, and portfolio development.

Digital Offerings

Print Offerings

Title Overview

Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital citizens, and successful employees or entrepreneurs, as they maximize their knowledge of business concepts. The basics of business, marketing, and finance, as well as personal finance and career management, are introduced in an easy-to-understand manner that helps students apply math, English Language Arts, technology, and soft skills to plan for a future career. The second edition has been updated to reflect recent changes in tax laws and procedures, and includes new coverage of workplace diversity and safety, understanding FAFSA for education and personal financial planning, and management challenges such as insider trading and legal procedures.

Exploring Careers features examine a wide variety of opportunities within the Business Management and Administration career cluster.
Portfolio Development activities provide guidance in creating a personal portfolio to use when exploring volunteer, education and training, and career opportunities.
Correlations to the YouScience Industry Certifications: exam helps students obtain real-world job skills and achieve an industry-recognized credential.

Instructor Resources

Hit the ground running with G-W's Online Instructor Resources that save you time and make it easier to prepare for class, reinforce new concepts, and assess learning. Created by educators for educators, these complete teaching packages are ready to go and will instantly make a difference in your class. Best of all—Instructor Resources are free with qualified purchases!

Lesson Plans and Activities
Experienced teachers have developed detailed lesson plans and creative activities to accompany the textbooks. There's no need to spend days recreating your courses—they have done it for you!
PowerPoint Presentations
Editable slides for each chapter engage a variety of learning styles, improve student focus, encourage discussion, and provide visual impact.
Workbooks
Creative workbook activities inspire students to review and apply concepts.
Interactive Content
Additional interactive content including flash cards, animations, and interactive activities enhance the learning experience.

Look Inside

The Look Inside is for preview purposes only. The format of the actual product may vary from the image shown.

Text

Standards and Correlations

Tennessee

About the Author

Robert L. Dansby is a retired instructor of accounting, business, and personal finance at Chattahoochee Valley Community College in Alabama, where he also serves as Chairperson of the Division of Business and Social Science. In addition, Bob is a small business, tax, and personal finance consultant. He is the author of numerous textbooks and workbooks in the areas of accounting, cost accounting, managerial accounting, business math, and personal finance. He has also written several articles for professional journals, served a five-year term as editor of the Georgia Business Education Association Journal, and has given more than 30 presentations at national and regional business education and accounting conferences. Bob holds a PhD in business education from Southern Illinois University at Carbondale.

Chris Gassen is the principal of an investment firm and was formerly an equity mutual fund manager, financial analyst, accountant, and college instructor. Chris writes educational materials and business valuations. He holds a master of business administration degree with a concentration in finance from Indiana University and a bachelor of science degree in management from Oakland University. He is a Chartered Financial Analyst (CFA) and served as a grader for the national CFA exam.

Brenda Clark was a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She served as the Professional Development Manager for MBA Research and Curriculum Center and was the co-author of Marketing Dynamics and Entrepreneurship. Brenda's marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department's school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

FAQs

Visit

Upon purchase, you will receive an email with a keycode to redeem in your Learning Management System (LMS). Students: log into your school’s LMS and access your course. You will then follow the directions to activate your subscription.

Visit

We've Updated Our Terms of Use and Privacy Policy