Fashion Marketing & Merchandising, 6th Edition

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• Explore fashion marketing, merchandising, retailing, and promotion in today's industry.
• Learn how products move from design and manufacturing to retail sales.
• Build career-ready skills while studying e-commerce, social media, and fashion trends.

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Title Overview

Fashion Marketing & Merchandisingprovides students with the most current information about the basic concepts and business aspects of fashion marketing and merchandising. The text introduces students to the field of fashion promotion and provides foundational fashion concepts related to economics, textiles, and design all critical aspects of the industry. Technological advances in manufacturing; mass customization; niche specialization; and inventory planning, management, and execution are included, as well as retail trends such as omnichannel retailing and showrooming. In addition, the text introduces students to essential career skills and career opportunities.

Acquire insight and understanding of the entire textile/apparel/retail soft goods chain from product design to manufacturing to finalizing retail sales
Examine changes and strategies in retail promotion and electronic retailing using online, mobile, and social media technologies, and explore current issues related to industry globalization and consolidation, social media, customer privacy, and sustainability
The Workbook designed for use with Fashion Marketing & Merchandising provides activities that reinforce and review the text content. Organized to follow the textbook by chapter, these Workbook activities help students engage with the text content to help them recall, review, and expand on text content. Activities offer students a hands-on practical learning experience.

1. Clothing & Fashion

2. Fashion Movement

3. Basic Economic Concepts

4. Substance of the Fashion Industry

5. Satisfying the Fashion Market

6. Textile Fibers and Yarns

7. Textile Fabrics and Finishes

8. Using Design in Fashion

9. The Fashion Design Segment

10. Ready-to-Wear Manufacturing

11. Wholesale Apparel Distribution

12. The Retail Segment

13. Retail Positioning

14. Retail Merchandise

15. Planning to Buy

16. Merchandise Buying

17. Communications & Technology

18. Selling Fashion

19. Fashion & Finances

20. Service, Safety, and Security

21. Fashion Promotion

22. Visual Merchandising

23. Fashion Shows

24. A Global Perspective

25. The Fashion Industry—Moving Forward

26. Fashion Careers

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Standards and Correlations

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About the Author

Cindy Quinlan

is a CTAE Department Chair, Entrepreneurship teacher, and Work-Based Learning Coordinator for Gwinnett County Public Schools (GCPS) in Georgia. During her time with GCPS, Quinlan founded the Brookwood Integrated Entrepreneurship Program where students launch a real business while simultaneously earning their core Language Arts course credit. The program's success has been showcased in multiple outlets including Education Talk Radio, American School Board Journal, and ACTE Techniques Magazine. Outside of the classroom, Quinlan served as a lead instructor for the nonprofit organization, Real LEDGE, whose mission is to advance and promote economic development opportunities through entrepreneurship education. She has led numerous entrepreneurship education trainings, including two international workshops in both Honduras and Bulgaria. Additionally, she has served as a consultant for educators across the United States as well as Canada, China, Costa Rica, Greece, Finland, and Norway. For her work, Quinlan became a member of the University of Georgia's 40 under 40 Class of 2019 and the University of Georgia College of Education Outstanding Alumni in 2017. She is also a recipient of the Freedoms Foundation Leavey Award in 2016 and was named the 2016 ACTE National Teacher of the Year.

Mary G. Wolfe

has worked in all segments of the fashion industry, from textiles research to retail sales. She designed for a national sportswear firm before opening her own apparel business. She gained recognition as the personal fashion designer for the wife of a U.S. Vice President. As a consultant to several garment manufacturers, she has assisted with collection designs and pattern specifications.

Mary received the Outstanding Faculty Member Award for her teaching of fashion-related courses at the University of Delaware. She has been a New Jersey Woman of the Year and has been listed in Outstanding Young Women of America and National Dean's List. Mary is the author of Fashion and Fashion Marketing & Merchandising. She received her bachelor's degree in Textiles and Clothing from Iowa State University and her master's degree in General Business (M.B.A.) from West Chester University of Pennsylvania.

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Quote Fashion Marketing & Merchandising introduces various career paths and the knowledge and skills necessary for success.

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