Retailing and E-tailing integrates the four Ps of marketing into the operations of retail and e-tail businesses. Retail-specific topics in the areas of business operations, merchandising, customer service, and selling are presented. The differences between traditional retail operations and e-tailing are also explored. College and career readiness activities covering writing, speaking, and listening are incorporated. Related activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Career Ready Practices are also included.
A Math Skills Handbook provides a quick reference for basic math functions.
DECA Coach activities help prepare students for student organization competitions.
The text is correlated to NOCTI's Retail Merchandising Job Ready Assessment (Test Code 4153), supporting student certification.
Mickey Kosloski - has been directly involved with marketing education for 16 years. Following 17 years in sales and business ownership, he began his career as a marketing education high school teacher. During this time, he developed an Internet Marketing curriculum for the City of Chesapeake, Virginiaonly─the second such curriculum in the nation. Building on his teaching experience, Mr. Kosloski became the DECA state advisor for Virginia. He served several years as the Southern Region Council Chair and received the International Outstanding Service Award from DECA, Inc. He is currently employed at Old Dominion University as an assistant professor, and is the program leader for both marketing education and business and industry training. He has consulted on several projects for organizations such as DECA, Inc., MBA Research, and Opportunity, Inc. Mr. Kosloski earned a BS degree in marketing education, an MS in career and technical education, and a PhD in education with a concentration in career and technical education.
Sharon Davis - is a senior lecturer at Old Dominion University with an extensive background in marketing education and retail merchandising. She began her teaching career in marketing education where her students received numerous awards at the district, state, and national DECA conferences. In 1976, she became an instructor at Old Dominion University in marketing education. She served as the Collegiate DECA state advisor for Virginia and has developed merchandising curriculum for fashion marketing programs through private industry grants. Ms. Davis has a broad range of entrepreneurial experience with businesses that include wholesale, retail, transportation, distribution, and restaurants. She returned to Old Dominion in 2000 and currently serves as the program leader for fashion merchandising. She earned her bachelor degree in marketing and business education and an MS Ed in secondary education with a concentration in marketing education.