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Retailing and E-tailing

Retailing and E-tailing
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By: Mickey Kosloski and Sharon Davis

ISBN: 978-1-61960-330-1
Format: Hardcover
Copyright: ©2015
Subject: Marketing
Grade Level: 9-12
Retail Price: $99.96
School Price: $74.97


Retailing and E-tailing integrates the four Ps of marketing into the operations of retail and e-tail businesses. Retail-specific topics in the areas of business operations, merchandising, customer service, and selling are presented. The differences between traditional retail operations and e-tailing are also explored. College and career readiness activities covering writing, speaking, and listening are incorporated. Related activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Career Ready Practices are also included.
  • A Math Skills Handbook provides a quick reference for basic math functions.
  • DECA Coach activities help prepare students for student organization competitions.
  • The text is correlated to NOCTI's Retail Merchandising Job Ready Assessment (Test Code 4153), supporting student certification.

Table of Contents

Unit 1: Retailing
  1. Retail Industry Profile
  2. Brick-and-Mortar Retail
  3. Nonstore Retail Operations

Unit 2: Marketplace Strategy
  4. Marketing Research
  5. Targeting the Market

Unit 3: Product, Place, and Price
  6. Merchandise Planning
  7. Purchasing and Inventory Control
  8. Pricing Strategies

Unit 4: Promotion
  9. Retail Communication
10. Selling
11. Customer Service Strategies
Unit 5: Visual Merchandising
12. In-Store Merchandising
13. Online Merchandising
14. Creating an E-tail Website

Unit 6: Managing the Business
15. Retail Management
16. Working as a Team
17. Ethics and the Law
18. Risk

Unit 7: Retail Careers
19. Preparing for a Career
20. Job Applications and Interviews

Look Inside

   sample Front Matter (g-wonlinetextbooks.com, Marketing)
   sample Chapter 3 (g-wonlinetextbooks.com, Marketing)
   sample Chapter 11 (g-wonlinetextbooks.com, Marketing)
   sample Glossary (g-wonlinetextbooks.com, Marketing)
Presentations for PowerPoint
   sample Chapter 11 (PPS, 3.71 MB)
Mobile Companion Website
   sample View Mobile Site (m.g-wlearning.com, Marketing)
Companion Website
   sample View Site (www.g-wlearning.com, Marketing)
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.


National Retail Federation
   PDF NRF National Certification Exam Customer Service and Sales Certification (PDF, 430 KB)
NOCTI Correlations
   PDF Correlation of Competencies and Skills (PDF, 345 KB)
   PDF PA Dept of Ed Correlation of Competency Task List (PDF, 377 KB)
South Carolina
   PDF Retail Operations (PDF, 122 KB)
Texas Correlation
   PDF Retailing and E-tailing (PDF, 389 KB)
   PDF Texas College and Career Readiness Standards (PDF, 323 KB)
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Mickey Kosloski - has been directly involved with marketing education for 16 years. Following 17 years in sales and business ownership, he began his career as a marketing education high school teacher. During this time, he developed an Internet Marketing curriculum for the City of Chesapeake, Virginiaonly─the second such curriculum in the nation. Building on his teaching experience, Mr. Kosloski became the DECA state advisor for Virginia. He served several years as the Southern Region Council Chair and received the International Outstanding Service Award from DECA, Inc. He is currently employed at Old Dominion University as an assistant professor, and is the program leader for both marketing education and business and industry training. He has consulted on several projects for organizations such as DECA, Inc., MBA Research, and Opportunity, Inc. Mr. Kosloski earned a BS degree in marketing education, an MS in career and technical education, and a PhD in education with a concentration in career and technical education.

Sharon Davis - is a senior lecturer at Old Dominion University with an extensive background in marketing education and retail merchandising. She began her teaching career in marketing education where her students received numerous awards at the district, state, and national DECA conferences. In 1976, she became an instructor at Old Dominion University in marketing education. She served as the Collegiate DECA state advisor for Virginia and has developed merchandising curriculum for fashion marketing programs through private industry grants. Ms. Davis has a broad range of entrepreneurial experience with businesses that include wholesale, retail, transportation, distribution, and restaurants. She returned to Old Dominion in 2000 and currently serves as the program leader for fashion merchandising. She earned her bachelor degree in marketing and business education and an MS Ed in secondary education with a concentration in marketing education.


School PriceOrder Quantity
Text 528 978-1-61960-330-1 $99.96$74.97
Online Text, 1yr. Individual Subscription Purchase
Online Text, 6yr. Classroom Subscription (min. 15) 978-1-61960-333-2 $99.96$74.97
Bundle (Text + Online Text 6yr. Classroom Subscription, min. 15) 978-1-61960-337-0 $131.96$98.97
Student Workbook 168 978-1-61960-335-6 $25.00$18.75
* Instructor's Annotated Workbook 168 978-1-61960-336-3 $80.00$60.00*
* Instructor's Resource CD 978-1-61960-339-4 $260.00$195.00*
* ExamView® Assessment Suite CD 600 test questions 978-1-61960-340-0 $248.00$186.00*
* Instructor's Presentations for PowerPoint® CD, Individual License 450 slides 978-1-61960-341-7 $240.00$180.00*
Mobile Companion Website View Site
Companion Website View Site
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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