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6-12 Education College & Career

Retailing and E-tailing

By: Mickey Kosloski and Sharon Davis
ISBN: 978-1-61960-330-1
Format: Hardcover
Copyright: 2015
Subject: Marketing
Description
Retailing and E-tailing integrates the four Ps of marketing into the operations of retail and e-tail businesses. Retail-specific topics in the areas of business operations, merchandising, customer service, and selling are presented. The differences between traditional retail operations and e-tailing are also explored. College and career readiness activities covering writing, speaking, and listening are incorporated. Related activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Career Ready Practices are also included.
  • A Math Skills Handbook provides a quick reference for basic math functions.
  • DECA Coach activities help prepare students for student organization competitions.
  • The text is correlated to NOCTI's Retail Merchandising Job Ready Assessment (Test Code 4153), supporting student certification.
Products & Prices 6-12 Education
Products Pages ISBN Retail Price Order Quantity
Text 528 978-1-61960-330-1 $99.96
Retailing and E-tailing integrates the four Ps of marketing into the operations of retail and e-tail businesses. Retail-specific topics in the areas of business operations, merchandising, customer service, and selling are presented. The differences between traditional retail operations and e-tailing are also explored. College and career readiness activities covering writing, speaking, and listening are addressed. Career Ready Practices are also included.
Online Text, 1yr. Individual Subscription       Purchase
Online Text, 6yr. Classroom Subscription (min. 15) 978-1-61960-333-2 $99.96
The Online Text six-year classroom subscription allows online access, in school or at home, for six consecutive years. A classroom subscription is for a shared group of students, and requires a purchase of a class set with the total pricing based on the number of users who require access.

The Online Text provides fast, page-at-a-time viewing from any browser-based device including iPads®, netbooks, PCs, and Mac computers. Features of the Online Text include:
  • Exact page reproduction, including figures and formulas
  • Linked table of contents
  • Search capabilities to find specific topics
  • Full text search with relevancy ranking to quickly locate passages of interest
  • The ability to quickly jump to specific pages
  • Full screen reading mode with zoom capabilities
  • Permission to print selected pages for offline reading
Bundle (Text + Online Text 6yr. Classroom Subscription, min. 15) 978-1-61960-337-0 $131.96
Bundle includes a copy of the Student Textbook and Online Textbook 6yr Classroom Subscription. Minimum quantity of 15 must be purchased.
Student Workbook 168 978-1-61960-335-6 $25.00
Designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
Instructor's Annotated Workbook 168 978-1-61960-336-3 $80.00 *
Designed for presenting answers to workbook activities right where you need them.
Instructor's Resource CD 978-1-61960-339-4 $260.00 *
The Instructor's Resource CD includes a wealth of teaching resources.
ExamView® Assessment Suite CD 600 test questions 978-1-61960-340-0 $248.00 *
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator, ExamView® Test Manager, and ExamView® Test Player. This product includes 20 test banks with a total of 600 questions.

System Requirements
Windows®:
Windows® XP SP or later; Intel® Pentium® IV Processor 1GHz or higher (or equivalent); 512 MB RAM; 500 MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; One available USB Port (required when using eInstruction® student response system); Internet connection to access the Web publishing and content update features.
Macintosh®: Mac OS® 10.6 or later; Intel® Processor 1GHz or higher; 32-bit Kernel and Extensions; 512 MB RAM; 300 MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; One available USB Port (required when using eInstruction® student response system); Internet connection to access the Web publishing and content update features.
Instructor's Presentations for PowerPoint® CD, Individual License 450 slides 978-1-61960-341-7 $240.00 *
This product contains presentations in PowerPoint format for each of the 20 chapters, comprising over 450 slides of instructional material. The presentations are best viewed in PowerPoint 2003 or higher or in the PowerPoint Viewer. If viewed in earlier versions of PowerPoint, they may not display properly. Also provided is a link that allows download of the current version of PowerPoint Viewer.

System Requirements
Windows®: Intel® Pentium® II or compatible processor, Windows® 2000/XP/7/8, 128 MB RAM (256 MB RAM recommended), Internet Explorer® (6 or higher), allow active content, PowerPoint® Viewer (free download), and Adobe® Reader® (free download). *Internet connection required to access web links and free downloads.
Macintosh®: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.X, 128 MB RAM (256 MB RAM recommended), Safari® (2.0 or higher), allow active content, PowerPoint® Viewer (free download for Mac OS® 9.X), and Adobe® Reader® (free download). *Internet connection required to access web links and free downloads.
Mobile Companion Website       View Site
Companion Website       View Site
*To order this item, please call 800.323.0440.
Table of Contents

Unit 1: Retailing
1. Retail Industry Profile
2. Brick-and-Mortar Retail
3. Nonstore Retail Operations
Unit 2: Marketplace Strategy
4. Marketing Research
5. Targeting the Market
Unit 3: Product, Place, and Price
6. Merchandise Planning
7. Purchasing and Inventory Control
8. Pricing Strategies
Unit 4: Promotion
9. Retail Communication
10. Selling
11. Customer Service Strategies
Unit 5: Visual Merchandising
12. In-Store Merchandising
13. Online Merchandising
14. Creating an E-tail Website
Unit 6: Managing the Business
15. Retail Management
16. Working as a Team
17. Ethics and the Law
18. Risk
Unit 7: Retail Careers
19. Preparing for a Career
20. Job Applications and Interviews
Look Inside
Text
g-wonlinetextbooks.com
Front Matter (g-wonlinetextbooks.com, Marketing)
g-wonlinetextbooks.com
Chapter 3 (g-wonlinetextbooks.com, Marketing)
g-wonlinetextbooks.com
Chapter 11 (g-wonlinetextbooks.com, Marketing)
g-wonlinetextbooks.com
Glossary (g-wonlinetextbooks.com, Marketing)
Presentations for PowerPoint
PPS
Chapter 11 (PPS, 3.71 MB)
Mobile Companion Website
m.g-wlearning.com
View Mobile Site (m.g-wlearning.com, Marketing)
Companion Website
www.g-wlearning.com
View Site (www.g-wlearning.com, Marketing)
Correlations
National Retail Federation
NOCTI Correlations
Pennsylvania
South Carolina
 
Merchandising
Tennessee
PDF
Retail Operations (PDF, 122 KB)
Texas Correlation
About the Author(s)

Mickey Kosloski - has been directly involved with marketing education for 16 years. Following 17 years in sales and business ownership, he began his career as a marketing education high school teacher. During this time, he developed an Internet Marketing curriculum for the City of Chesapeake, Virginiaonly─the second such curriculum in the nation. Building on his teaching experience, Mr. Kosloski became the DECA state advisor for Virginia. He served several years as the Southern Region Council Chair and received the International Outstanding Service Award from DECA, Inc. He is currently employed at Old Dominion University as an assistant professor, and is the program leader for both marketing education and business and industry training. He has consulted on several projects for organizations such as DECA, Inc., MBA Research, and Opportunity, Inc. Mr. Kosloski earned a BS degree in marketing education, an MS in career and technical education, and a PhD in education with a concentration in career and technical education.

Sharon Davis - is a senior lecturer at Old Dominion University with an extensive background in marketing education and retail merchandising. She began her teaching career in marketing education where her students received numerous awards at the district, state, and national DECA conferences. In 1976, she became an instructor at Old Dominion University in marketing education. She served as the Collegiate DECA state advisor for Virginia and has developed merchandising curriculum for fashion marketing programs through private industry grants. Ms. Davis has a broad range of entrepreneurial experience with businesses that include wholesale, retail, transportation, distribution, and restaurants. She returned to Old Dominion in 2000 and currently serves as the program leader for fashion merchandising. She earned her bachelor degree in marketing and business education and an MS Ed in secondary education with a concentration in marketing education.