Principles of Floral Design, 3rd Edition

Principles of Floral Design introduces the theory and hands-on skills required to begin a career as a floral designer. This beautiful, heavily-illustrated textbook features over 1200 color images, including flowers, foliage, dried materials, and potted plants, to engage students and help with identification. The text begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing into common floral applications and events. 75 Step-by-Step Procedures, featuring new illustrations, in-depth instructions, lists of materials needed, and alternate floral materials, help new instructors and students learn proper design. Twenty new Career Connections feature interviews of professionals from all areas of the industry who share their professional journeys and offer advice to students entering the profession. The text is designed to be used in both floral design and agriculture programs, and the student projects at the end of each chapter provide ideas for SAEs.

• The content aligns to National AFNR Standards, NOCTI Job Ready Credential for Floriculture, and YouScience Floriculture Industry Certifications.
• New chapters on The Floriculture Industry and Career Planning present an overview of the industry and guide students through the employment process.
• Four full-color illustrated Glossaries and the new Landscaping and Horticulture Virtual Toolbox feature flowers, foliage, permanent botanicals, and potted plants commonly used in floral design.

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• Lesson Plans and Activities
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• PowerPoint Presentations
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• Interactive Content
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