800.323.0440 Shopping Cart Goodheart-Willcox
Home   Business   Principles of Business, Marketing, and Finance
Browse Subjects
Anatomy / Physiology
Applied Mathematics
CAD / Drafting
Career Education
Certification - Adobe
Certification - Microsoft
Child Care / Human Dev / Parenting
Clothing and Fashion
Culinary Arts
Electricity / Electronics
FCS Comprehensive
FCS Family Living
Floral Design
Food / Nutrition
Health Sciences
Health: High School
Health: Middle School
Human Services
Information Technology
Interior Design / Housing
Life Management
Manufacturing / Metals
Medical Terminology
Power Technology
Print Reading
Technology / Engineering
Video Game Design
Visual Technology
Advanced Search Request a Preview Request a Catalog Find My Educational Consultant

Principles of Business, Marketing, and Finance

Principles of Business, Marketing, and Finance
Request Preview
By: Robert L. Dansby, Chris Gassen, and Brenda Clark

ISBN: 978-1-63126-455-9
Format: Hardcover
Copyright: ©2017
Subject: Business
Grade Level: 9-12
Retail Price: $106.64
School Price: $79.98


Principles of Business, Marketing, and Finance is a contemporary text that presents business concepts that are vitally important in today's workplace. The basics of business, marketing, and finance are introduced in an easy-to-understand manner that helps students connect the concepts of business to their everyday life.

Students studying this text learn basic principles and concepts about commerce, which can help them become more valuable as employees. Becoming knowledgeable about how business operates and contributes to our society can assist students in becoming better citizens. Understanding how the economy operates can help make students better consumers.

Additional highlights of Principles of Business, Marketing, and Finance include:
  • Contemporary business topics, such as global business, ethics, and business law, help develop student awareness of business information that is needed in today's workplace.
  • Digital citizenship is explained in detail to prepare students for professional responsibilities in school and in a career.
  • Math features provide an opportunity for students to learn and apply math concepts in a context that applies to real-world scenarios. A Math Skills Handbook is also included in the text.
  • Exploring Careers features examine a wide variety of opportunities within the Business Management & Administration career cluster, making students aware of career possibilities.
  • Career Success chapters help students to prepare and apply for a job, as well as begin their first day in a work environment.

Table of Contents

Unit 1 Business Environment
  1. Introduction to Business and Economics
  2. Economic Activity
  3. Business Law and Ethics
  4. Business in the Free Enterprise
  5. Business in a Global Economy

Unit 2 Business Management
  6. Entrepreneurship
  7. Business Organization, Management, and Leadership
  8. Production of Goods
  9. Human Resources Management

Unit 3 Marketing
10. Marketing
11. Product, Price, and Place
12. Promotion
13. Selling
Unit 4 Business Finance
14. Risk Management
15. Money and Banking
16. Credit
17. Financial Management

Unit 5 Personal Finance
18. Income and Taxes
19. Personal Banking and Investments
20. Insurance

Unit 6 Managing Your Career
21. Career Planning
22. Writing for Employment
23. Digital Citizenship

Look Inside

Online Text, 1yr. Individual Subscription
   sample Front Matter (g-wonlinetextbooks.com, Business)
   sample Chapter 1 (g-wonlinetextbooks.com, Business)
   sample Chapter 10 (g-wonlinetextbooks.com, Business)
Teacher's Presentations for PowerPoint® Individual License
   sample Chapter 1 (PPS, 2.44 MB)
Companion Website
   sample View Site (www.g-wlearning.com, Business)
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.


   PDF Business Supervision and Management (PDF, 609 KB)
Precision Exams
   PDF Business Management (PDF, 121 KB)
South Carolina
Business Principles and Management
   PDF Introduction to Business & Marketing (PDF, 134 KB)
   PDF Principles of Business, Marketing, and Finance (PDF, 180 KB)
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Robert L. Dansby - is an instructor of accounting, business, and personal finance at Chattahoochee Valley Community College in Alabama, where he also serves as Chairperson of the Division of Business and Social Science. In addition, Bob is a small business, tax, and personal finance consultant. He is the author of numerous textbooks and workbooks in the areas of accounting, cost accounting, managerial accounting, business math, and personal finance. He has also written several articles for professional journals, served a five-year term as editor of the Georgia Business Education Association Journal, and has given more than 30 presentations at national and regional business education and accounting conferences. Bob holds a PhD in business education from Southern Illinois University at Carbondale.

Chris Gassen - is the principal of an investment firm and was formerly an equity mutual fund manager, financial analyst, accountant, and college instructor. Chris writes educational materials and business valuations. He holds a master of business administration degree with a concentration in finance from Indiana University and a bachelor of science degree in management from Oakland University. He is a Chartered Financial Analyst (CFA) and served as a grader for the national CFA exam.

Brenda Clark - Brenda Clark is a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She currently serves as the Professional Development Manager for MBA Research and Curriculum Center and is the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.


School PriceOrder Quantity
Text 560 978-1-63126-455-9 $106.64$79.98
Online Text, 1yr. Individual Subscription Purchase
Online Learning Suite, 6yr. Classroom Subscription (min. 15) 978-1-63126-457-3 $122.64$91.98
Bundle (Text + Online Learning Suite, 6yr. Classroom Subscription) (min. 15) 978-1-63126-458-0 $159.96$119.97
Workbook 226 978-1-63126-456-6 $26.64$19.98
* Instructor's Resource CD 978-1-63126-461-0 $266.64$199.98*
* ExamView® Assessment Suite CD 1150 questions 978-1-63126-462-7 $252.00$189.00*
* Teacher's Presentations for PowerPoint® Individual License 790 slides 978-1-63126-463-4 $244.00$183.00*
* Online Instructor Resources, 6yr. Individual Subscription 978-1-63126-459-7 $528.00$396.00*
Companion Website View Site
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

Goodheart-Willcox Publisher
18604 West Creek Drive
Tinley Park, IL 60477-6243