Principles of Business, Marketing, and Finance is a contemporary text that presents business concepts that are vitally important in today's workplace. The basics of business, marketing, and finance are introduced in an easy-to-understand manner that helps students connect the concepts of business to their everyday life.
Students studying this text learn basic principles and concepts about commerce, which can help them become more valuable as employees. Becoming knowledgeable about how business operates and contributes to our society can assist students in becoming better citizens. Understanding how the economy operates can help make students better consumers.
Additional highlights of Principles of Business, Marketing, and Finance include:
Contemporary business topics, such as global business, ethics, and business law, help develop student awareness of business information that is needed in today's workplace.
Digital citizenship is explained in detail to prepare students for professional responsibilities in school and in a career.
Math features provide an opportunity for students to learn and apply math concepts in a context that applies to real-world scenarios. A Math Skills Handbook is also included in the text.
Exploring Careers features examine a wide variety of opportunities within the Business Management & Administration career cluster, making students aware of career possibilities.
Career Success chapters help students to prepare and apply for a job, as well as begin their first day in a work environment.
Products & Prices6-12 Education
Table of Contents
Unit 1 Business Environment
1. Introduction to Business and Economics 2. Economic Activity 3. Business Law and Ethics 4. Business in the Free Enterprise 5. Business in a Global Economy
Unit 2 Business Management
6. Entrepreneurship 7. Business Organization, Management, and Leadership 8. Production of Goods 9. Human Resources Management
Unit 3 Marketing
10. Marketing 11. Product, Price, and Place 12. Promotion 13. Selling
Robert L. Dansby - is an instructor of accounting, business, and personal finance at Chattahoochee Valley Community College in Alabama, where he also serves as Chairperson of the Division of Business and Social Science. In addition, Bob is a small business, tax, and personal finance consultant. He is the author of numerous textbooks and workbooks in the areas of accounting, cost accounting, managerial accounting, business math, and personal finance. He has also written several articles for professional journals, served a five-year term as editor of the Georgia Business Education Association Journal, and has given more than 30 presentations at national and regional business education and accounting conferences. Bob holds a PhD in business education from Southern Illinois University at Carbondale.
Chris Gassen - is the principal of an investment firm and was formerly an equity mutual fund manager, financial analyst, accountant, and college instructor. Chris writes educational materials and business valuations. He holds a master of business administration degree with a concentration in finance from Indiana University and a bachelor of science degree in management from Oakland University. He is a Chartered Financial Analyst (CFA) and served as a grader for the national CFA exam.
Brenda Clark - Brenda Clark is a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She currently serves as the Professional Development Manager for MBA Research and Curriculum Center and is the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.