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Principles of Business, Marketing, and Finance By: Robert L. Dansby, Chris Gassen, Brenda Clark
ISBN: 978-1-63126-455-9
Copyright: © 2017
Grade Level: 9-12

Principles of Business, Marketing, and Finance is a contemporary text that presents business concepts that are vitally important in today's workplace. The basics of business, marketing, and finance are introduced in an easy-to-u... <more>
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Connect to Your Career: Job-Search Skills for a Digital World, 2nd Edition By: Suzann Connell, Julie Jaehne
ISBN: 978-1-63563-094-7
Copyright: © 2019
Grade Level: 12-14

Connect to Your Career: Job-Search Skills for a Digital World is a technology-driven 21st century reflection of how adults find and retain careers. It reflects seamless integration of technology and social media to gui... <more>
Soft Skills for the Workplace By: Goodheart-Willcox Publisher
ISBN: 978-1-63126-826-7
Copyright: © 2018
Grade Level: 13-14

Soft skills are the new hard skills for the 21st century. Soft skills are the people skills that enable workers to communicate and get along with others. In today's workplace, employers look for workers who have technical abilities to ... <more>
Marketing Dynamics, 4th Edition By: Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, Michelle Walker
ISBN: 978-1-63126-625-6
Copyright: © 2019
Grade Level: 9-12

Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing. It includes a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such ... <more>
Entrepreneurship, 2nd Edition By: Brenda Clark, Judy Commers
ISBN: 978-1-63126-635-5
Copyright: © 2018
Grade Level: 9-12

Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit strategies. Economic concepts are integrated into chapt... <more>
Professional Communication By: Goodheart-Willcox Publisher
ISBN: 978-1-63126-128-2
Copyright: © 2017
Grade Level: 9-12

Professional Communication helps meet the challenges of today's digital world, where communication is more important than ever. The basics of writing, speaking, listening, and reading are carefully interwoven into each... <more>