Professional Communication

Professional Communication helps meet the challenges of today's digital world, where communication is more important than ever. The basics of writing, speaking, listening, and reading are carefully interwoven into each chapter, enabling the application of English/language arts skills in context. Contemporary topics, such as technical writing and writing for social media, integrate the writing process and digital techniques to develop expertise that is needed for the workplace. Portfolio development activities provide an opportunity to create a personal portfolio to use when applying for college, a community service position, or a job.

• The correlation of Professional Communication to YouScience Industry Certifications Business Communication exams prepares students for certification testing.
• Communication videos bring the content to life and illustrate how professional communication skills are used in the real world.
• Digital citizenship is explained in detail to prepare students for professional responsibilities in school and in a career.
• Exploring Communication Careers examines a wide variety of opportunities in the Arts, A/V & Communication career cluster.

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Text 978-1-63126-128-2	512	978-1-63126-128-2	$128.00*
Professional Communication helps meet the challenges of today's digital world, where communication is more important than ever. The basics of writing, speaking, listening, and reading are carefully interwoven into each chapter, enabling the application of English/language arts skills in context. Contemporary topics, such as technical writing and writing for social media, integrate the writing process and digital techniques to develop expertise that is needed for the workplace. Portfolio development activities provide an opportunity to create a personal portfolio to use when applying for college, a community service position, or a job.
Workbook 978-1-63126-132-9	156	978-1-63126-132-9	$30.00*
Organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
*Qualified schools may be eligible for a 25% discount.

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Online Text, 1yr. Indv. Subscription (Instant Access) 978-1-63126-129-9		978-1-63126-129-9	$64.00*
Online Textbook. All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Instant Access. Upon purchase, you will receive a key code to redeem at the G-W Online Textbooks site. Note: There is no physical product shipped via the mail. To learn more visit, “How do I purchase G-W Online Textbooks?”
Online Learning Suite, 6yr. Classroom Subscription (min. 15) 978-1-63126-130-5		978-1-63126-130-5	$147.20*
The Online Learning Suite for Professional Communication offers a complete learning package that is accessible through any Internet-enabled device, including computers, smartphones, and tablets. Students can study in the classroom or on the go: whenever or wherever it is most convenient. Instructional materials included are: Online Textbook All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Companion Website Activities that correspond to textbook content are readily available on this companion website that provides a means of attracting student attention while increasing comprehension and retention of key concepts. Vocabulary games, e-flash cards, and interactive quizzes are examples of the included content. Online Student Workbook This is an exact reproduction of the printed workbook with features that provide options to meet classroom needs. Pages can be printed on demand for assignment, or students can complete their assignments online using embedded form fields and then print or e-mail the results for grading. Charting Your Career: Interest Inventory is a hands-on career exploration tool for use in the classroom or independently. Online access makes it easy for students to complete the interest inventory questionnaire. As students respond to statements, their scores are automatically calculated. While viewing their results, students can access web links to resources for career research. Student results can be printed and/or e-mailed directly to the student and instructor.
Bundle (Text + Online Learning Suite, 6yr. Classroom Subscription) (min. 15) 978-1-63126-131-2		978-1-63126-131-2	$192.00*
Bundle includes a copy of the Student Textbook and Online Learning Suite 6yr. Classroom Subscription. Minimum quantity of 15 must be purchased.
Companion Website View Site				View Site
*Qualified schools may be eligible for a 25% discount.

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Instructor's Resource CD 978-1-63126-133-6		978-1-63126-133-6	$266.64*	Call to Order‡
This Instructor's Resource CD contains the following items: Resource Materials. Includes an introduction and overview of the teaching material, best practices and classroom strategies, assessment rubrics, and correlations to national certification standards in PDF format. Chapter Resources. Material provided for each chapter of the text includes: Textbook Answer Keys for review questions and activities in PDF format. Student Workbook Answer Keys in PDF format. Lesson Plans in Microsoft Word (DOCX) format. Activity File Solutions in Microsoft Word (DOCX) format. System Requirements Windows®: Intel® Pentium® II or compatible processor, Windows® 2000/XP/7/8, 128 MB RAM (256 MB RAM recommended), Internet Explorer® (6 or higher), allow active content, and Adobe® Reader® (free download). Macintosh®: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.X, 128 MB RAM (256 MB RAM recommended), Safari® (2.0 or higher), allow active content, Adobe® Reader® (free download).
ExamView® Assessment Suite CD 978-1-63126-134-3		978-1-63126-134-3	$252.00*	Call to Order‡
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator, ExamView® Test Manager, and ExamView® Test Player. This product includes 19 test banks with a total of 950 questions. System Requirements Windows®: Windows® 7 or Windows® 8 (32 or 64 bit); Intel® Pentium® IV Processor 2GHz or higher (or equivalent); 512 MB RAM; 500 MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features. Macintosh®: Mac OS® 10.7, 10.8, 10.9, or 10.10; Intel® Processor 2GHz or higher; 32-bit and 64-bit Kernel and Extensions; 512 MB RAM; 300 MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features.
Instructor's Presentations for PowerPoint® CD, Individual License 978-1-63126-135-0		978-1-63126-135-0	$244.00*	Call to Order‡
This product contains presentations in PowerPoint® format for each of the 19 chapters, comprising over 800 slides of instructional material. The presentations are best viewed in PowerPoint 2003 or higher or in the PowerPoint Viewer. If viewed in earlier versions of PowerPoint, they may not display properly. Also provided is a link that allows download of the current version of PowerPoint Viewer. Internet connection required to access web links, streaming content, and free downloads. System Requirements Windows®: Intel® Pentium® II or compatible processor, Windows® 2000/XP/7/8, 128 MB RAM (256 MB RAM recommended), Internet Explorer® (6 or higher), allow active content, PowerPoint® Viewer (free download), and Adobe® Reader®(free download). Internet connection required to access web links, streaming content, and free downloads. Macintosh®: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.X, 128 MB RAM (256 MB RAM recommended), Safari® (2.0 or higher), allow active content, PowerPoint® Viewer (free download for Mac OS® 9.X), Adobe® Reader®(free download). Internet connection required to access web links, streaming content, and free downloads.
Online Instructor Resources, 6yr. Indv. Subscription, Free with Qualified Purchase 978-1-63126-136-7		978-1-63126-136-7	$528.00*	Call to Order‡
The Online Instructor Resources 6yr. Subscription provides 6 years of individual access to the classroom materials used most—all in one convenient location. This provides instructor access to the online textbook, workbook, Charting Your Career: Interest Inventory, answer keys, lesson plans, activity solutions, presentations for PowerPoint®, and ExamView® Assessment Suite Software with question banks.
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Table of Contents

Unit 1 Communication for a Digital Society

1. Professional Communication

• Introduction to Professional Communication
• Communicating Effectively

2. Communicating in the Workplace

• Diversity in the Workplace
• Teams

3. Digital Citizenship

• Communicating in a Digital Society
• Workplace Ethics
• History of Communication

Unit 2 Writing Basics

4. Grammar Skills

• Sentences
• Nouns, Pronouns, and Adjectives
• Verbs and Adverbs
• Conjunctions, Prepositions, and Interjections

5. Grammar Mechanics

• Punctuation
• Capitalization and Numbers
• Structure and Word Choice

6. Writing Process

• Preparing to Write
• Executing the Writing Plan

7. Writing Style

• Style and Tone
• Sentence Style

Unit 3 Writing Professional Communication

8. Writing Professional Messages

• Messages That Inform or Instruct
• Messages That Request or Persuade

9. Formatting Professional Messages

• Formatting Letters
• Formatting Memos and E-mails

10. Writing for Specialized Purposes

• Writing Technical Documents
• Writing for Social Media

11. Writing Reports

• Planning and Research
• Formal and Informal Reports

12. Document Design

• Using Visuals to Communicate
• Desktop Publishing Basics

Unit 4 Speaking and Presenting

13. Informal and Formal Presentations

• Speaking in the Workplace
• Formal Presentations

14. Delivering Presentations

• Developing a Slide Presentation
• Preparing and Evaluating the Presentation

15. Enhancing a Presentation with Digital Media

• Digital Media Basics
• Creating Digital Media Presentations

Unit 5 Listening and Reading

16. Listening with a Purpose

• Listening Is a Skill
• Active Listeners

17. Reading with a Purpose

• Reading Skills
• Reading Techniques

Unit 6 Career Success

18. Career Planning

• Choosing a Career
• Planning for Your Education

19. Writing for Employment

• Résumés
• Cover Messages and Job Applications
• Job Interviews and the Employment Process

Look Inside

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Text

Chapter 1 (g-wonlinetextbooks.com Communication)

Chapter 4 (g-wonlinetextbooks.com Communication)

Instructor's Presentations for PowerPoint® CD, Individual License

Chapter 1 (1.73 MB)

Companion Website

View Site (www.g-wlearning.com Communication)

Correlations

Oklahoma

 

Speech

South Carolina

Professional and Leadership Development (PDF, 143 KB)

CTE—Priority 51 Professional and Leadership Development, 9-12 (PDF, 143 KB)

Tennessee

Business Communications (PDF, 123 KB)

Texas

Professional Communications (PDF, 479 KB)

Utah

Business Communication (PDF, 364 KB)

YouScience® Industry Certifications

21st Century Success Skills (PDF, 437 KB)

Business Communication I (PDF, 124 KB)

Business Communication II (PDF, 114 KB)

About the Author(s)

Goodheart-Willcox Publisher - For nearly 100 years, Goodheart-Willcox has focused exclusively on providing quality instructional resources for Career and Technical Education. G-W textbooks, available in print and digital formats, provide the most relevant content at an exceptional value to prepare students for successful careers. As always, our products are backed by personal service and time-saving Instructor Resources to meet your needs. G-W is the premier textbook publisher for Technical, Trades, and Technology; Family & Consumer Sciences; Business, Marketing & Career Education; Health Sciences; Agricultural Education; and Health Education.