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Professional Communication

Professional Communication
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By: Goodheart-Willcox Publisher

ISBN: 978-1-63126-128-2
Format: Hardcover
Copyright: ©2017
Subject: Communication
Grade Level: 9-12
Retail Price: $106.64
School Price: $79.98


Professional Communication helps meet the challenges of today's digital world, where communication is more important than ever. The basics of writing, speaking, listening, and reading are carefully interwoven into each chapter, enabling the application of English/language arts skills in context. Contemporary topics, such as technical writing and writing for social media, integrate the writing process and digital techniques to develop expertise that is needed for the workplace. Portfolio development activities provide an opportunity to create a personal portfolio to use when applying for college, a community service position, or a job.
  • The correlation of Professional Communication to Precision Exams Business Communication exams prepares students for certification testing.
  • Communication videos bring the content to life and illustrate how professional communication skills are used in the real world.
  • Digital citizenship is explained in detail to prepare students for professional responsibilities in school and in a career.
  • Exploring Communication Careers examines a wide variety of opportunities in the Arts, A/V & Communication career cluster.

Table of Contents

Unit 1 Communication for a Digital Society
   1. Professional Communication
1.1 Introduction to Professional Communication
1.2 Communicating Effectively

   2. Communicating in the Workplace
2.1 Diversity in the Workplace
2.2 Teams

   3. Digital Citizenship
3.1 Communicating in a Digital Society
3.2 Workplace Ethics
3.3 History of Communication

Unit 2 Writing Basics
   4. Grammar Skills
4.1 Sentences
4.2 Nouns, Pronouns, and Adjectives
4.3 Verbs and Adverbs
4.4 Conjunctions, Prepositions, and Interjections

   5. Grammar Mechanics
5.1 Punctuation
5.2 Capitalization and Numbers
5.3 Structure and Word Choice

   6. Writing Process
6.1 Preparing to Write
6.2 Executing the Writing Plan

   7. Writing Style
7.1 Style and Tone
7.2 Sentence Style

Unit 3 Writing Professional Communication
   8. Writing Professional Messages
8.1 Messages That Inform or Instruct
8.2 Messages That Request or Persuade

   9. Formatting Professional Messages
9.1 Formatting Letters
9.2 Formatting Memos and E-mails

10. Writing for Specialized Purposes
10.1 Writing Technical Documents
10.2 Writing for Social Media

11. Writing Reports
11.1 Planning and Research
11.2 Formal and Informal Reports

12. Document Design
12.1 Using Visuals to Communicate
12.2 Desktop Publishing Basics

Unit 4 Speaking and Presenting
13. Informal and Formal Presentations
13.1 Speaking in the Workplace
13.2 Formal Presentations

14. Delivering Presentations
14.1 Developing a Slide Presentation
14.2 Preparing and Evaluating the Presentation

15. Enhancing a Presentation with Digital Media
15.1 Digital Media Basics
15.2 Creating Digital Media Presentations

Unit 5 Listening and Reading
16. Listening with a Purpose
16.1 Listening Is a Skill
16.2 Active Listeners

17. Reading with a Purpose
17.1 Reading Skills
17.2 Reading Techniques

Unit 6 Career Success
18. Career Planning
18.1 Choosing a Career
18.2 Planning for Your Education

19. Writing for Employment
19.1 Résumés
19.2 Cover Messages and Job Applications
19.3 Job Interviews and the Employment Process

Look Inside

Online Learning Suite, 6yr. Classroom Subscription (min. 15)
   sample Chapter 1 (g-wonlinetextbooks.com, Communication)
   sample Chapter 4 (g-wonlinetextbooks.com, Communication)
Instructor's Presentations for PowerPoint® CD, Individual License
   sample Chapter 1 (PPS, 1.73 MB)
Companion Website
   sample View Site (www.g-wlearning.com, Communication)
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.


Precision Exams
   PDF 21st Century Success Skills (PDF, 437 KB)
   PDF Business Communication I (PDF, 124 KB)
   PDF Business Communication II (PDF, 114 KB)
South Carolina
   PDF Professional and Leadership Development (PDF, 143 KB)
   PDF Business Communications (PDF, 123 KB)
   PDF Professional Communications (PDF, 479 KB)
   PDF Business Communication (PDF, 364 KB)
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Goodheart-Willcox Publisher - Goodheart-Willcox is the premier textbook publisher for Technical, Trades, and Technology; Family & Consumer Sciences; and Business, Marketing & Career Education.


School PriceOrder Quantity
Text 512 978-1-63126-128-2 $106.64$79.98
Online Text, 1yr. Individual Subscription Purchase
Online Learning Suite, 6yr. Classroom Subscription (min. 15) 978-1-63126-130-5 $122.64$91.98
Bundle (Text + Online Learning Suite, 6yr. Classroom Subscription) (min. 15) 978-1-63126-131-2 $159.96$119.97
Workbook 156 978-1-63126-132-9 $24.00$18.00
* Instructor's Resource CD 978-1-63126-133-6 $266.64$199.98*
* ExamView® Assessment Suite CD 950 questions 978-1-63126-134-3 $252.00$189.00*
* Instructor's Presentations for PowerPoint® CD, Individual License over 800 slides 978-1-63126-135-0 $244.00$183.00*
* Online Instructor Resources, 6yr. Individual Subscription 978-1-63126-136-7 $528.00$396.00*
Companion Website View Site
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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