Principles of Floral Design, 2nd Edition

Principles of Floral Design introduces the hands-on skills and theory required to begin a career as a floral designer. This heavily-illustrated textbook begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing into common floral applications and events. This high value, modern, and visual introduction to floral design will appeal to students who are interested in careers in the industry and to those who take the course as a fine arts elective.

• Highly illustrated Step-by-Step Procedures throughout the textbook provide clear instruction covering floral design basics such as taping and gluing to creating full-size floral arrangements.
• The extensive end-of-chapter materials—Chapter Summary, Review Questions, Thinking Critically Activities, STEM and Academic Activities, Communicating about Floral Design, and SAE Opportunities—provide instructors with ample material for students to review and reinforce chapter material and the opportunity to connect floral design content to career and college readiness skills.
• The text emphasizes opportunities for continual advancement and personal evaluation by entering design competitions sponsored by state organizations, trades magazines, and student chapters of the American Institute of Floral Design (AIFD).
• Extensive illustrated glossaries of flowers, foliage, and potted and flowering plants provide excellent reference for the student and serve as a study aid for National FFA Floriculture Career Development Event.

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Text 978-1-64564-049-3	approx. 640	978-1-64564-049-3	$133.28*
Principles of Floral Design introduces the hands-on skills and theory required to begin a career as a floral designer. This heavily-illustrated textbook begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing into common floral applications and events. This high value, modern, and visual introduction to floral design will appeal to students who are interested in careers in the industry and to those who take the course as a fine arts elective.
Workbook 978-1-64564-050-9	124	978-1-64564-050-9	$32.00*
Organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
Bundle (Text + Workbook) 978-1-64564-448-4		978-1-64564-448-4	$140.48*
Bundle contains copy of the Printed Textbook and Workbook.
*Qualified schools may be eligible for a 25% discount.

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Online Text, 1yr. Indv. Subscription (Instant Access) 978-1-64564-446-0		978-1-64564-446-0	$66.64*
Online Textbook. All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Instant Access. Upon purchase, you will receive a key code to redeem at the G-W Online Textbooks site. Note: There is no physical product shipped via the mail. To learn more visit, “How do I purchase G-W Online Textbooks?”
Online Text, 6yr. Classroom Subscription (min. 15) 978-1-64564-447-7		978-1-64564-447-7	$133.28*
All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information.
Online Learning Suite, 1yr. Indv. Access Key Packet 978-1-64564-449-1		978-1-64564-449-1	$76.64*
Online Textbook All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Companion Website Activities that correspond to textbook content are readily available on this companion website that provides a means of attracting student attention while increasing comprehension and retention of key concepts. Vocabulary games, e-flash cards, and interactive quizzes are examples of the included content. Online Student Workbook This is an exact reproduction of the printed workbook with features that provide options to meet classroom needs. Pages can be printed on demand for assignment, or students can complete their assignments online using embedded form fields and then print or e-mail the results for grading.
Online Learning Suite, 6yr. Classroom Subscription (min. 15) 978-1-64564-450-7		978-1-64564-450-7	$153.24*
The Online Learning Suite offers a complete learning package that is accessible through any Internet-enabled device, including computers, smartphones, and tablets. Students can study in the classroom or on the go: whenever or wherever it is most convenient. Instructional materials included are: Online Textbook All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Companion Website Activities that correspond to textbook content are readily available on this companion website that provides a means of attracting student attention while increasing comprehension and retention of key concepts. Vocabulary games, e-flash cards, and interactive quizzes are examples of the included content. Online Student Workbook This is an exact reproduction of the printed workbook with features that provide options to meet classroom needs. Pages can be printed on demand for assignment, or students can complete their assignments online using embedded form fields and then print or e-mail the results for grading.
Bundle (Text + Online Learning Suite, 1yr. Indv. Access Key Packet) 978-1-64564-451-4		978-1-64564-451-4	$166.32*
Bundle includes a copy of the Student Textbook and Online Learning Suite 1yr. Access Key Code.
Bundle (Text + Online Learning Suite, 6yr. Classroom Subscription) (min. 15) 978-1-64564-452-1		978-1-64564-452-1	$199.92*
Bundle includes a copy of the Student Textbook and Online Learning Suite 6yr. Classroom Subscription. Minimum quantity of 15 must be purchased.
*Qualified schools may be eligible for a 25% discount.

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Online Instructor Resources, 1yr. Indv. Access Key Packet 978-1-64564-454-5		978-1-64564-454-5	$200.00*	Call to Order‡
The Online Instructor Resources 1yr. Individual Access Key Code provides 365 days of individual access to the classroom materials used most—all in one convenient location. This provides instructor access to the online textbook, workbook, answer keys, lesson plans, presentations for PowerPoint®, and ExamView® Assessment Suite software and question pools in additional formats. Ready to preview or receive a quote? Submit your request here!
Online Instructor Resources, 6yr. Indv. Subscription, Free with Qualified Purchase 978-1-64564-455-2		978-1-64564-455-2	$800.00*	Call to Order‡
The Online Instructor Resources 6yr. Subscription provides 6 years of individual access to the classroom materials used most—all in one convenient location. This provides instructor access to the online textbook, workbook, answer keys, lesson plans, presentations for PowerPoint®, and ExamView® Assessment Suite software and question pools in additional formats. Ready to preview or receive a quote? Submit your request here!
*Qualified schools may be eligible for a 25% discount.
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Table of Contents

1. The Floriculture Industry
2. Career Planning
3. History of Floral Design
4. Safe Work Practices
5. Containers, Tools, and Mechanics
6. Plant Structures and Functions
7. Postharvest Processing, Conditioning, and Storage
8. Principles of Design
9. Elements of Design
10. Flower Selection
11. Foliage Selection
12. Types of Floral Design
13. Site Assessment and Theme Development
14. Flowers to Wear and Carry
15. Wedding Flowers
16. Designing for Special Occasions and Holidays
17. Sympathy Flowers
18. Permanent Botanicals
19. Maintaining and Decorating Potted Arrangements
20. Floriculture Marketing, Pricing, and Sales

Look Inside

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Online Text, 1yr. Indv. Subscription (Instant Access)

Welcome to Principles of Floral Design (g-wonlinetextbooks.com Floral Design)

Front Matter (g-wonlinetextbooks.com Floral Design)

Chapter 1 (g-wonlinetextbooks.com Floral Design)

Chapter 8 (g-wonlinetextbooks.com Floral Design)

Correlations

AFNR Standards

Plant Systems Pathway (589 KB)

Alabama

Floriculture and Floral Design (PDF, 113.66 KB)

South Carolina

5634 Floriculture (Grades 9–12) Standards (PDF, 243.05 KB)

YouScience® Industry Certifications

Floriculture (131) (579 KB)

About the Author(s)

Pat Diehl Scace - currently serves as the Floral Display Supervisor for the Missouri Botanical Garden in St. Louis, Missouri. Pat earned her bachelor’s degree in Landscape Architecture from the University of Illinois in Urbana-Champaign and attended the American Floral Art School in Chicago, Illinois. She has taught Advanced Floral Design at Southwestern Illinois College in Belleville, Illinois; presented for various organizations, including state florists’ associations, wholesale florists, and garden clubs; and received the Designer of the Year award from the Illinois State Florists’ Association. A Laureate Member of the American Institute of Floral Designers, Pat has authored and coauthored several books, including The Floral Artist’s Guide: A Reference to Cut Flowers and Foliages and The AIFD Guide to Floral Design. Pat grew up in the floral industry as part of the third generation to work as florists at Diehl Florist, Inc., a family-owned retail flower shop.

James M. DelPrince - is a Horticulture Specialist with the Mississippi State University Extension Service. Jim received his doctoral degree in Agricultural and Extension Education from Mississippi State University, and a master’s of science degree in Agricultural Education and a bachelor’s of science degree in Horticulture from The Ohio State University. A Laureate member of the American Institute of Floral Designers, Jim has authored and coauthored several books, including Interior Plantscaping: Principles and Practices, A Centennial History of the American Florist, and The AIFD Guide to Floral Design. He is also the author of multiple extension publications, trade press, and scholarly journal articles.