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Offset Lithographic Technology, 4th Edition

Offset Lithographic Technology, 4th Edition
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By: Kenneth F. Hird and Charles E. Finley

ISBN: 978-1-60525-068-7
Format: Hardcover
Copyright: ©2010
Subject: Visual Technology
Grade Level: 11-14
Retail Price: $99.96
School Price: $74.97


Offset Lithographic Technology provides extensive coverage of electronic applications in all areas of printing. This edition includes in-depth coverage of electronic text generation, computer-to-plate operations, computer-controlled inking and printing, digital image generation, and electronic prepress (desktop publishing). A math and measurement chapter helps students master these important basic skills.

Safety is strongly emphasized throughout the text. A separate chapter provides information on topics such as color coding for safety, environmental concerns (waste disposal and recycling), material safety data sheets, and the hazards (noise, light, and ergonomic) particular to the printing industry. This edition also highlights the most current methods of content creation used in the industry, especially the electronic workflow.

In addition to containing up-to-date content, this edition of Offset Lithographic Technology includes several useful features. These features enhance student interest, while providing teaching support. Some of the features of this textbook include the following:
  • Chapter openers engage the students in topics that are current and of interest, to emphasize the importance of various aspects of printing in our world.
  • Learning Objectives identify the topics covered and goals to be achieved by students.
  • Key Terms list new vocabulary covered in the chapter, enhancing student recognition of important concepts.
  • Notes contain references to other sections of the text relating to the subject at hand or highlight important technical information.

Previous Edition
Offset Lithographic Technology, 3rd Edition

Table of Contents

Section I: Introduction to Offset Lithographic Technology
  1. The Printing Industry
  2. Safety and Health
  3. Math and Measurement
  4. Cost Estimating and Production Planning
  5. Trade Customs, Organizations, and Laws

Section II: Content Creation
  6. Principles of Typography
  7. Graphic Design
  8. Text Composition
  9. Conventional Page Composition
10. Process Cameras and Line Photography
11. Halftone and Special-Effects Photography
12. Conventional Image Assembly and Imposition
13. Electronic Workflow
14. Electronic Image Capture and Manipulation
15. Electronic Page Composition and Image Assembly
16. Color Science, Reproduction, and Management

Section III: Preparation for Offset Printing
17. Lithographic Plates
18. Paper
19. Lithographic Inks
Section IV: Operating Offset Presses
20. Offset-Press Fundamentals
21. Offset-Press Operation
22. Sheetfed Offset Presses
23. Web Offset Presses
24. Press Problems and Troubleshooting
25. Finishing, Binding, and Distribution

Section V: The Printing Business and Career Opportunities
26. Operating a Printing Business
27. Careers in the Printing Industry

28. Resources
29. Typefaces
30. Useful Information
31. Examples of Photoshop Applications

Look Inside

   sample Chapter 1 (PDF, 1.34 MB)
   sample Chapter 2 (PDF, 1.28 MB)
Instructor's Presentations for PowerPoint® CD, Individual License
   sample Chapter 13 (PPS, 6.36 MB)
   sample Chapter 15 (PPS, 5.25 MB)
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.

About Author(s)

Kenneth F. Hird - learned the printing trade as an apprentice for Campbell Publishing Company in San Jose, California. During the Korean War, he served aboard the aircraft carriers USS Gilbert Islands and USS Lake Champlain. His career spans 15 years in the printing industry and 34 years in graphic arts and printing education.

Hird has a bachelor's degree from San Jose State University, a master's degree from the University of Northern Iowa, and a doctorate from Utah State University. He began a teaching career at William Howard Taft High School in Woodland Hills, California. After nine years at the high school, Hird moved on to Kirkwood Community College in Cedar Rapids, Iowa, where he established a vocational printing-trades program. Five years later, he accepted a professorship at California State University, in Los Angeles, where he was involved in industrial technology printing management, and graphic communications technology programs.

He also had some involvement in his wife Nancy's quick-printing business in San Dimas, California. Hird has had three other textbooks published in the graphic arts and printing-technology field. He and his wife now live in Arizona, where they enjoy hiking, desert exploration, and flying light planes.

Charles E. Finley - is retired from having taught for 36 years. After teaching at two high schools, he was a professor of graphic communications at Columbus State Community College from 1976 to 2004. He completed his bachelor's and doctorate degrees at Ohio University, his master's degree at Union College, and additional coursework at Rochester Institute of Technology, Michigan State University, Ball State University, and the Ohio State University. Finley is the author of two other books and several articles in American Printer and has taught several seminars at Rochester Institute of Technology. He received the Teaching Excellence Award at Columbus State; has been listed four times in Who's Who Among America's Teachers; and is a member of the International Graphic Arts Education Association (IGAEA), Phi Kappa Phi, and the National Association of Scholars. Finley is a consultant to the printing industry.


School PriceOrder Quantity
Text 764 978-1-60525-068-7 $99.96$74.97
Workbook 310 978-1-60525-069-4 $26.64$19.98
* Instructor's Manual 188 978-1-60525-070-0 $104.00$78.00*
* Instructor's Resource CD 978-1-60525-071-7 $248.00$186.00*
* ExamView® Assessment Suite CD 990 test questions 978-1-60525-072-4 $244.00$183.00*
* Instructor's Presentations for PowerPoint® CD, Individual License 1950 slides 978-1-60525-073-1 $240.00$180.00*
* Instructor's Presentations for PowerPoint® CD, Site License 1950 slides 978-1-60525-074-8 $600.00$450.00*
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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