Offset Lithographic Technology provides extensive coverage of electronic applications in all areas of printing. This edition includes in-depth coverage of electronic text generation, computer-to-plate operations, computer-controlled inking and printing, digital image generation, and electronic prepress (desktop publishing). A math and measurement chapter helps students master these important basic skills.
Safety is strongly emphasized throughout the text. A separate chapter provides information on topics such as color coding for safety, environmental concerns (waste disposal and recycling), material safety data sheets, and the hazards (noise, light, and ergonomic) particular to the printing industry. This edition also highlights the most current methods of content creation used in the industry, especially the electronic workflow.
In addition to containing up-to-date content, this edition of Offset Lithographic Technology includes several useful features. These features enhance student interest, while providing teaching support. Some of the features of this textbook include the following:
Chapter openers engage the students in topics that are current and of interest, to emphasize the importance of various aspects of printing in our world.
Learning Objectives identify the topics covered and goals to be achieved by students.
Key Terms list new vocabulary covered in the chapter, enhancing student recognition of important concepts.
Notes contain references to other sections of the text relating to the subject at hand or highlight important technical information.
Products & Prices
Table of Contents
Section I: Introduction to Offset Lithographic Technology
1. The Printing Industry 2. Safety and Health 3. Math and Measurement 4. Cost Estimating and Production Planning 5. Trade Customs, Organizations, and Laws
Section II: Content Creation
6. Principles of Typography 7. Graphic Design 8. Text Composition 9. Conventional Page Composition 10. Process Cameras and Line Photography 11. Halftone and Special-Effects Photography 12. Conventional Image Assembly and Imposition 13. Electronic Workflow 14. Electronic Image Capture and Manipulation 15. Electronic Page Composition and Image Assembly 16. Color Science, Reproduction, and Management
Section III: Preparation for Offset Printing
17. Lithographic Plates 18. Paper 19. Lithographic Inks
Section IV: Operating Offset Presses
20. Offset-Press Fundamentals 21. Offset-Press Operation 22. Sheetfed Offset Presses 23. Web Offset Presses 24. Press Problems and Troubleshooting 25. Finishing, Binding, and Distribution
Section V: The Printing Business and Career Opportunities
26. Operating a Printing Business 27. Careers in the Printing Industry
28. Resources 29. Typefaces 30. Useful Information 31. Examples of Photoshop Applications
Kenneth F. Hird - learned the printing trade as an apprentice for Campbell Publishing Company in San Jose, California. During the Korean War, he served aboard the aircraft carriers USS Gilbert Islands and USS Lake Champlain. His career spans 15 years in the printing industry and 34 years in graphic arts and printing education.
Hird has a bachelor's degree from San Jose State University, a master's degree from the University of Northern Iowa, and a doctorate from Utah State University. He began a teaching career at William Howard Taft High School in Woodland Hills, California. After nine years at the high school, Hird moved on to Kirkwood Community College in Cedar Rapids, Iowa, where he established a vocational printing-trades program. Five years later, he accepted a professorship at California State University, in Los Angeles, where he was involved in industrial technology printing management, and graphic communications technology programs.
He also had some involvement in his wife Nancy's quick-printing business in San Dimas, California. Hird has had three other textbooks published in the graphic arts and printing-technology field. He and his wife now live in Arizona, where they enjoy hiking, desert exploration, and flying light planes.
Charles E. Finley - is retired from having taught for 36 years. After teaching at two high schools, he was a professor of graphic communications at Columbus State Community College from 1976 to 2004. He completed his bachelor's and doctorate degrees at Ohio University, his master's degree at Union College, and additional coursework at Rochester Institute of Technology, Michigan State University, Ball State University, and the Ohio State University. Finley is the author of two other books and several articles in American Printer and has taught several seminars at Rochester Institute of Technology. He received the Teaching Excellence Award at Columbus State; has been listed four times in Who's Who Among America's Teachers; and is a member of the International Graphic Arts Education Association (IGAEA), Phi Kappa Phi, and the National Association of Scholars. Finley is a consultant to the printing industry.