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Offset Lithographic Technology, 3rd Edition

Offset Lithographic Technology, 3rd Edition
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By: Kenneth F. Hird

ISBN: 978-1-56637-621-1
Format: Hardcover
Copyright: ©2000
Subject: Visual Technology
Grade Level: 11-14
Retail Price: $75.00
School Price: $56.25


Offset Lithographic Technology provides extensive state-of-the-art coverage of electronic applications in all areas of printing. The current edition includes indepth coverage of electronic text generation, computer-to-film and computer-to-plate operations, computer-controlled inking and printing, digital image generation, and electronic prepress (desktop publishing). A math/measurement chapter helps students master this important basic skill. Safety is strongly emphasized throughout the text; a separate chapter provides information on topics such as color-coding for safety, environmental concerns (waste disposal and recycling), MSDS, and the special hazards (noise, light, and ergonomic) particular to the printing industry.

Table of Contents

Section I Introduction to Offset Lithographic Technology
  1. The Printing Industry
  2. Safety and Health
  3. Math/Measurement
  4. Cost Estimating and Production Planning
  5. Trade Customs, Organizations, and Laws

Section II Content Creation
  6. Principles of Typography
  7. Design and Layout
  8. Color Viewing and Reproduction
  9. Composition Methods
10. Desktop Publishing and Electronic Prepress
11. Image Generation
12. Process Cameras
13. Line Photography
14. Halftone Reproduction
15. Image Manipulation

Section III Preparation for Offset Printing
16. Imposition and Film Assembly
17. Lithographic Plates
18. Paper
19. Lithographic Inks
Section IV Operating Offset Presses
20. Offset Press Fundamentals
21. Offset Press Operation
22. Sheetfed Offset Presses
23. Web Offset Presses
24. Press Problems and Troubleshooting
25. Finishing, Binding, and Distribution

Section V The Printing Business and Career Opportunities
26. Operating a Printing Business
27. Careers in the Printing Industry


Intro to Graphic Communications
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Kenneth F. Hird - learned the printing trade as an apprentice for Campbell Publishing Company in San Jose, California. During the Korean War, he served aboard the aircraft carriers USS Gilbert Islands and USS Lake Champlain. His career spans 15 years in the printing industry and 34 years in graphic arts and printing education.

Hird has a bachelor's degree from San Jose State University, a master's degree from the University of Northern Iowa, and a doctorate from Utah State University. He began a teaching career at William Howard Taft High School in Woodland Hills, California. After nine years at the high school, Hird moved on to Kirkwood Community College in Cedar Rapids, Iowa, where he established a vocational printing-trades program. Five years later, he accepted a professorship at California State University, in Los Angeles, where he was involved in industrial technology printing management, and graphic communications technology programs.

He also had some involvement in his wife Nancy's quick-printing business in San Dimas, California. Hird has had three other textbooks published in the graphic arts and printing-technology field. He and his wife now live in Arizona, where they enjoy hiking, desert exploration, and flying light planes.


School PriceOrder Quantity
Text 764 978-1-56637-621-1 $75.00$56.25
Workbook 104 978-1-56637-622-8 $16.00$12.00
* Instructor's Manual 244 978-1-56637-623-5 $55.00$41.25*
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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