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Marketing Dynamics, 4th Edition

Marketing Dynamics, 4th Edition
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By: Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, and Michelle Walker

ISBN: 978-1-63126-625-6
Format: Hardcover
Copyright: ©2019
Subject: Marketing
Grade Level: 9-12
Retail Price: $112.00
School Price: $84.00


Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing. It includes a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. A chapter on soft skills focuses on interpersonal skills needed for the workplace. The Building the Marketing Plan project at the end of each unit provides a hands-on learning experience that builds throughout the text. In addition, a full Marketing Plan Template is provided on the Companion Website. DECA Emerging Leaders activities provide first-hand opportunities for students to prepare for college and careers. Portfolio development activities guide students to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. The correlation of Marketing Dynamics to the standards, objectives, and indicators for the Precision Exams Introduction to Marketing, Marketing I, and Marketing II exams prepares students to earn a Career Skills™ Certificate upon completion of the course.

Previous Edition
Marketing Dynamics, 3rd Edition

Table of Contents

Unit 1: Marketing Dynamics
  1. Introduction to Marketing
  2. Marketing Plan
  3. Business Basics
  4. Ethics and Social Responsibility

Unit 2: Economics
  5. Economic Principles
  6. Economic Activity
  7. Global Trade

Unit 3: Marketing-Information Management
  8. Marketing Research
  9. Targeting a Market
10. Understanding the Customer

Unit 4: Product
11. Product
12. Branding

Unit 5: Price
13. Price
14. Pricing Product

Unit 6: Place
15. Place
16. Purchasing and Inventory Control
Unit 7: Promotion
17. Promotion
18. Advertising
19. Visual Merchandising
20. Personal Selling

Unit 8: Management
21. Marketing Management
22. Soft Skills
23. Communication in the Workplace

Unit 9: Entrepreneurship
24. Entrepreneurship
25. Risk Management
26. Business Funding

Unit 10: Preparing for Your Career
27. Planning for Success
28. Preparing for a Career
29. Digital Citizenship

Look Inside

Online Text, 1yr. Individual Subscription
   sample Welcome to Marketing Dynamics (g-wonlinetextbooks.com, Marketing)
   sample Front Matter (g-wonlinetextbooks.com, Marketing)
   sample Chapter 2 (g-wonlinetextbooks.com, Marketing)
   sample Chapter 9 (g-wonlinetextbooks.com, Marketing)
Instructor's Presentations for PowerPoint® CD, Individual License
   sample Chapter 1 (PPS, 3.56 MB)
Companion Website
   sample View Site (www.g-wlearning.com, Marketing)
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.


A*S*K Institute
   PDF Fundamental Marketing Concepts (PDF, 116 KB)
Florida Correlation
   PDF Marketing Essentials (PDF, 75 KB)
Precision Exams
   PDF Marketing I (PDF, 117 KB)
   PDF Marketing II (PDF, 103 KB)
   PDF Marketing, Introduction (PDF, 136 KB)
   PDF Marketing & Management I: Principles (PDF, 129 KB)
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Brenda Clark - Brenda Clark is a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She currently serves as the Professional Development Manager for MBA Research and Curriculum Center and is the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

Cynthia Gendall Basteri - is currently Director of Community Services for Tewksbury Public Schools, Massachusetts. Previously, she taught marketing for 26 years. In addition to serving as a Competitive Events Director at the district, state, and national levels, she served on DECA's National Task Force for Competitive Events and the Secondary Program Advisory Council. She earned both her bachelor's degree in Mathematics and master's degree in Occupational Education/Administration from Fitchburg State College and received a doctorate degree from Nova Southeastern University.

Chris Gassen - is the principal of an investment firm and was formerly an equity mutual fund manager, financial analyst, accountant, and college instructor. Chris writes educational materials and business valuations. He holds a master of business administration degree with a concentration in finance from Indiana University and a bachelor of science degree in management from Oakland University. He is a Chartered Financial Analyst (CFA) and served as a grader for the national CFA exam.

Michelle Walker - is the owner of Trebla Consulting, LLC. Prior to founding Trebla Consulting, Michelle was director of education at DECA Inc., where she used diverse professional development engagement strategies to expand and strengthen the performance of 5,900 teachers and managers in the high school and collegiate divisions. She previously worked with a variety of education, nonprofit and private organizations including Texas Education Agency, University of North Texas and Walker Consulting. Walker has a doctor of philosophy degree in applied technology, training and development from the University of North Texas. She also taught marketing education and was a DECA advisor in the Dallas Independent School District.


School PriceOrder Quantity
Text 784 978-1-63126-625-6 $112.00$84.00
Online Text, 1yr. Individual Subscription Purchase
Online Learning Suite, 6yr. Classroom Subscription (min. 15) 978-1-63126-627-0 $128.80$96.60
Bundle (Text + Online Learning Suite, 6yr. Classroom Subscription) (min. 15) 978-1-63126-628-7 $168.00$126.00
Workbook 288 978-1-63126-629-4 $26.64$19.98
* Instructor's Edition 816 978-1-63126-630-0 $140.00$105.00*
* Instructor's Resource CD 978-1-63126-631-7 $264.00$198.00*
* ExamView® Assessment Suite CD 1450 questions 978-1-63126-632-4 $252.00$189.00*
* Instructor's Presentations for PowerPoint® CD, Individual License over 1600 slides 978-1-63126-633-1 $244.00$183.00*
* Online Instructor Resources, 1yr. Individual Access Key Code 978-1-63563-345-0 $128.00$96.00*
* Online Instructor Resources, 6yr. Individual Subscription 978-1-63126-634-8 $528.00$396.00*
Companion Website View Site
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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