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6-12 Education College & Career

Marketing Dynamics, 4th Edition

By: Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, and Michelle Walker
ISBN: 978-1-63126-625-6
Format: Hardcover
Copyright: 2019
Subject: Marketing
Description
Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing. It includes a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. A chapter on soft skills focuses on interpersonal skills needed for the workplace. The Building the Marketing Plan project at the end of each unit provides a hands-on learning experience that builds throughout the text. In addition, a full Marketing Plan Template is provided on the Companion Website. DECA Emerging Leaders activities provide first-hand opportunities for students to prepare for college and careers. Portfolio development activities guide students to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. The correlation of Marketing Dynamics to the standards, objectives, and indicators for the Precision Exams Introduction to Marketing, Marketing I, and Marketing II exams prepares students to earn a Career Skills™ Certificate upon completion of the course.
Products & Prices 6-12 Education
Products Pages ISBN Retail Price Order Quantity
Text 784 978-1-63126-625-6 $112.00
Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing. It includes a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. A chapter on soft skills focuses on interpersonal skills needed for the workplace. The Building the Marketing Plan project at the end of each unit provides a hands-on learning experience that builds throughout the text. In addition, a full Marketing Plan Template is provided on the Companion Website. DECA Emerging Leaders activities provide first-hand opportunities for students to prepare for college and careers. Portfolio development activities guide students to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. The correlation of Marketing Dynamics to the standards, objectives, and indicators for the Precision Exams Introduction to Marketing, Marketing I, and Marketing II exams prepares students to earn a Career Skills™ Certificate upon completion of the course.
Online Text, 1yr. Individual Subscription       Purchase
Online Learning Suite, 6yr. Classroom Subscription (min. 15) 978-1-63126-627-0 $128.80
The Online Learning Suite offers a complete learning package that is accessible through any Internet-enabled device, including computers, smartphones, and tablets. Students can study in the classroom or on the go: whenever or wherever it is most convenient.

Instructional materials included are:

Online Textbook
All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information.

Companion Website
Activities that correspond to textbook content are readily available on this companion website that provides a means of attracting student attention while increasing comprehension and retention of key concepts. Vocabulary games, e-flash cards, and interactive quizzes are examples of the included content.

Online Student Workbook
This is an exact reproduction of the printed workbook with features that provide options to meet classroom needs. Pages can be printed on demand for assignment, or students can complete their assignments online using embedded form fields and then print or e-mail the results for grading.

Bundle (Text + Online Learning Suite, 6yr. Classroom Subscription) (min. 15) 978-1-63126-628-7 $168.00
Bundle includes a copy of the Student Textbook and Online Learning Suite 6yr. Classroom Subscription. Minimum quantity of 15 must be purchased.
Workbook 288 978-1-63126-629-4 $26.64
Organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
Instructor's Edition 816 978-1-63126-630-0 $140.00 *
Instructor's edition contains a variety of instructional support in the margins of each page to supplement your instruction.
Instructor's Resource CD 978-1-63126-631-7 $264.00 *
This Instructor's Resource CD contains an the following items:
  • Resource Materials. Includes an introduction and overview of the teaching material, assessment rubrics, correlations to national standards, and more in PDF format.
  • Chapter Resources. Material provided for each chapter of the text includes:
    • Textbook Answer Keys for section and chapter review questions and activities in PDF format.
    • Student Workbook Answer Keys provided in PDF format.
    • Lesson Plans in Microsoft Word (DOCX) format.
    • Activity Files to help students complete the Building the Marketing Plan project, provided in Microsoft Word (DOCX) format.


System Requirements
Windows®:
Intel® Pentium® dual-core processor 2GHz or equivalent, Windows® 8.1/10, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, and Adobe® Reader® (free download). Internet connection required to access web links and free downloads.

Macintosh®: Intel® processor 2GHz or equivalent, Mac OS® X v10.6 or higher, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, and Adobe® Reader® (free download).
Internet connection required to access web links and free downloads.
ExamView® Assessment Suite CD 1450 questions 978-1-63126-632-4 $252.00 *
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator, ExamView® Test Manager, and ExamView® Test Player. This product includes 29 test banks with a total of 1450 questions.

System Requirements
Windows®:
Windows® 7, 8, or 10 (32 or 64-bit); Intel® Pentium® dual-core processor 2GHz or higher (or equivalent); 2GB RAM; 500MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features.

Macintosh®: Mac OS® 10.9, 10.10, or 10.11; Intel® Processor 2GHz or higher; 32-bit and 64-bit Kernel and Extensions; 2GB RAM; 300MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features.
Instructor's Presentations for PowerPoint® CD, Individual License over 1600 slides 978-1-63126-633-1 $244.00 *
Individual License. This product contains presentations in PowerPoint presentation graphics program format for each of the 29 chapters, comprising over 1600 slides of instructional material.

Presentations are provided in both PPSX and PPTX format. Presentation files (PPSX) are best viewed in PowerPoint 2003 or higher or in the PowerPoint Viewer. You must have the full version of the PowerPoint presentation graphics program in order to edit the PPTX files.

System Requirements
Windows®:
Intel® Pentium® dual-core processor 2GHz or equivalent, Windows® 7/8/10, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, PowerPoint Viewer (free download), and Adobe Reader (free download). Internet connection required to access web links, streaming content, and free downloads.

Macintosh®: Intel® processor 2GHz or equivalent, Mac OS® X v10.9 or higher, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, PowerPoint Viewer (free download for Mac OS 9.X), and Adobe Reader (free download). Internet connection required to access web links, streaming content, and free downloads.
Online Instructor Resources, 1yr. Individual Access Key Code 978-1-63563-345-0 $128.00 *
The Online Instructor Resources 1yr. Access Key Code provides 365 days of individual access to the classroom materials used most—all in one convenient location. This provides instructor access to the online textbook, workbook, Instructor’s Edition, answer keys, lesson plans, presentations for PowerPoint®, and exam question pools in various formats including Blackboard Learn 9.x, IMS QTI 1.1+, Moodle XML, and WebCT CE 6/Vista 4, and the full ExamView® Assessment Suite Software with question banks.
Online Instructor Resources, 6yr. Individual Subscription 978-1-63126-634-8 $528.00 *
The Online Instructor Resources 6yr. Subscription provides 6 years of individual access to the classroom materials used most—all in one convenient location. This provides instructor access to the online textbook, workbook, Instructor's Edition, answer keys, lesson plans, presentations for PowerPoint®, and exam question pools in various formats including Blackboard Learn 9.x, IMS QTI 1.1+, Moodle XML, and WebCT CE 6/Vista 4, and the full ExamView® Assessment Suite Software with question banks.
Companion Website       View Site
*To order instructor's materials call 800.323.0440.
Previous Edition
Marketing Dynamics, 3rd Edition
Table of Contents

Unit 1: Marketing Dynamics
1. Introduction to Marketing
2. Marketing Plan
3. Business Basics
4. Ethics and Social Responsibility
Unit 2: Economics
5. Economic Principles
6. Economic Activity
7. Global Trade
Unit 3: Marketing-Information Management
8. Marketing Research
9. Targeting a Market
10. Understanding the Customer
Unit 4: Product
11. Product
12. Branding
Unit 5: Price
13. Price
14. Pricing Product
Unit 6: Place
15. Place
16. Purchasing and Inventory Control
Unit 7: Promotion
17. Promotion
18. Advertising
19. Visual Merchandising
20. Personal Selling
Unit 8: Management
21. Marketing Management
22. Soft Skills
23. Communication in the Workplace
Unit 9: Entrepreneurship
24. Entrepreneurship
25. Risk Management
26. Business Funding
Unit 10: Preparing for Your Career
27. Planning for Success
28. Preparing for a Career
29. Digital Citizenship
Look Inside
Online Text, 1yr. Individual Subscription
g-wonlinetextbooks.com
Welcome to Marketing Dynamics (g-wonlinetextbooks.com, Marketing)
g-wonlinetextbooks.com
Front Matter (g-wonlinetextbooks.com, Marketing)
g-wonlinetextbooks.com
Chapter 2 (g-wonlinetextbooks.com, Marketing)
g-wonlinetextbooks.com
Chapter 9 (g-wonlinetextbooks.com, Marketing)
Instructor's Presentations for PowerPoint® CD, Individual License
PPS
Chapter 1 (PPS, 3.56 MB)
Companion Website
www.g-wlearning.com
View Site (www.g-wlearning.com, Marketing)
Correlations
A*S*K Institute
Florida Correlation
PDF
Marketing Essentials (PDF, 75 KB)
Precision Exams
PDF
Marketing I (PDF, 117 KB)
PDF
Marketing II (PDF, 103 KB)
Tennessee
About the Author(s)

Brenda Clark - Brenda Clark is a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She currently serves as the Professional Development Manager for MBA Research and Curriculum Center and is the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

Cynthia Gendall Basteri - is currently Director of Community Services for Tewksbury Public Schools, Massachusetts. Previously, she taught marketing for 26 years. In addition to serving as a Competitive Events Director at the district, state, and national levels, she served on DECA's National Task Force for Competitive Events and the Secondary Program Advisory Council. She earned both her bachelor's degree in Mathematics and master's degree in Occupational Education/Administration from Fitchburg State College and received a doctorate degree from Nova Southeastern University.

Chris Gassen - is the principal of an investment firm and was formerly an equity mutual fund manager, financial analyst, accountant, and college instructor. Chris writes educational materials and business valuations. He holds a master of business administration degree with a concentration in finance from Indiana University and a bachelor of science degree in management from Oakland University. He is a Chartered Financial Analyst (CFA) and served as a grader for the national CFA exam.

Michelle Walker - is the owner of Trebla Consulting, LLC. Prior to founding Trebla Consulting, Michelle was director of education at DECA Inc., where she used diverse professional development engagement strategies to expand and strengthen the performance of 5,900 teachers and managers in the high school and collegiate divisions. She previously worked with a variety of education, nonprofit and private organizations including Texas Education Agency, University of North Texas and Walker Consulting. Walker has a doctor of philosophy degree in applied technology, training and development from the University of North Texas. She also taught marketing education and was a DECA advisor in the Dallas Independent School District.