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Marketing Dynamics, 3rd Edition

Marketing Dynamics, 3rd Edition
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By: Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, and Michelle Walker

ISBN: 978-1-61960-343-1
Format: Hardcover
Copyright: ©2014
Subject: Marketing
Grade Level: 9-12
Retail Price: $112.00
School Price: $84.00


Marketing Dynamics provides a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Related activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Career Ready Practices are also included.
  • DECA activities are included in each of the 33 chapters to support leadership development.
  • An ongoing marketing plan provides a project-based hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website).
  • The text supports student preparation for the A•S•K Institute's Fundamental Marketing Concepts certification exam.

Table of Contents

Unit 1: Marketing Dynamics
  1. Marketing and You
  2. Marketing Basics
  3. Business Basics
  4. Marketing Plan
  5. Ethics and Social Responsibility

Unit 2: Dynamics of the Economy
  6. Economic Principles and Systems
  7. Market Forces and Economic Indicators
  8. Business Cycles and the Role of Government
  9. Global Trade

Unit 3: Marketplace Dynamics
10. Marketing Research
11. Competition
12. Targeting a Market
13. Business-to-Consumer (B2C) Marketing
14. Business-to-Business (B2B) Marketing

Unit 4: Product Dynamics
15. Products and Services
16. New Product Development
17. Branding

Unit 5: Price Dynamics
18. Price
19. Price Strategies
Unit 6: Place Dynamics
20. Place
21. Purchasing and Inventory Control

Unit 7: Promotion Dynamics
22. Communication Process
23. Promotions
24. Advertising
25. Visual Merchandising
26. Personal Selling

Unit 8: Dynamics of Marketing Management
27. Management Skills
28. Marketing Management

Unit 9: Professional Development Dynamics
29. Planning for Success
30. Preparing for Your Career

Unit 10: Dynamics of Entrepreneurship
31. Entrepreneurship
32. Risk Management
33. Business Funding

Look Inside

Online Text, 6yr. Classroom Subscription (min. 15)
   sample Front Matter (g-wonlinetextbooks.com, Marketing)
   sample Chapter 1 (g-wonlinetextbooks.com, Marketing)
   sample Chapter 2 (g-wonlinetextbooks.com, Marketing)
Presentations for PowerPoint
   sample Chapter 1 (PPS, 1.3 MB)
Mobile Companion Website
   sample View Mobile Site (m.g-wlearning.com, Marketing)
Companion Website
   sample View Site (www.g-wlearning.com, Marketing)
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.


A*S*K Institute
   PDF A*S*K Institute Fundamental Marketing Concepts (PDF, 412 KB)
   PDF Marketing (PDF, 950 KB)
   PDF Business Marketing and Management - Marketing (PDF, 617 KB)
New Mexico
   PDF Principles of Marketing - Fundamentals Form F (PDF, 575 KB)
   PDF Principles of Marketing - Fundamentals Form F.14 (PDF, 248 KB)
North Carolina
   PDF Marketing (PDF, 411 KB)
   PDF Marketing Fundamentals (Common Career Technical Core Career Ready Practices) (PDF, 275 KB)
   PDF Marketing Fundamentals (Common Core State Standards Initiative) (PDF, 302 KB)
   PDF Sales, Distribution & Marketing Operations, General (PDF, 477 KB)
   PDF Marketing Dynamics (PDF, 324 KB)
   PDF Practicum in Marketing (PDF, 146 KB)
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Brenda Clark - Brenda Clark is a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She currently serves as the Professional Development Manager for MBA Research and Curriculum Center and is the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

Cynthia Gendall Basteri - is currently Director of Community Services for Tewksbury Public Schools, Massachusetts. Previously, she taught marketing for 26 years. In addition to serving as a Competitive Events Director at the district, state, and national levels, she served on DECA's National Task Force for Competitive Events and the Secondary Program Advisory Council. She earned both her bachelor's degree in Mathematics and master's degree in Occupational Education/Administration from Fitchburg State College and received a doctorate degree from Nova Southeastern University.

Chris Gassen - is the principal of an investment firm and was formerly an equity mutual fund manager, financial analyst, accountant, and college instructor. Chris writes educational materials and business valuations. He holds a master of business administration degree with a concentration in finance from Indiana University and a bachelor of science degree in management from Oakland University. He is a Chartered Financial Analyst (CFA) and served as a grader for the national CFA exam.

Michelle Walker - is the owner of Trebla Consulting, LLC. Prior to founding Trebla Consulting, Michelle was director of education at DECA Inc., where she used diverse professional development engagement strategies to expand and strengthen the performance of 5,900 teachers and managers in the high school and collegiate divisions. She previously worked with a variety of education, nonprofit and private organizations including Texas Education Agency, University of North Texas and Walker Consulting. Walker has a doctor of philosophy degree in applied technology, training and development from the University of North Texas. She also taught marketing education and was a DECA advisor in the Dallas Independent School District.


School PriceOrder Quantity
Text 768 978-1-61960-343-1 $112.00$84.00
Online Text, 1yr. Individual Subscription Purchase
Online Student Center, 6yr. Classroom Subscription (min. 15) 978-1-63126-495-5 $128.80$96.60
Bundle (Text + Online Student Center, 6yr. Classroom Subscription) (min. 15) 978-1-63126-496-2 $168.00$126.00
Student Workbook 288 978-1-61960-348-6 $24.00$18.00
* Instructor's Edition 800 978-1-61960-347-9 $120.00$90.00*
* Instructor's Annotated Workbook 288 978-1-61960-349-3 $80.00$60.00*
* Instructor's Resource CD 978-1-61960-352-3 $260.00$195.00*
* ExamView® Assessment Suite CD 1650 test questions 978-1-61960-353-0 $248.00$186.00*
* Instructor's Presentations for PowerPoint® CD, Individual License 800 slides 978-1-61960-354-7 $240.00$180.00*
* Instructor's Presentations for PowerPoint® CD, Site License 800 slides 978-1-61960-355-4 $600.00$450.00*
* Online Instructor Resources, 6yr. Individual Subscription 978-1-63126-497-9 $528.00$396.00*
Mobile Companion Website View Site
Companion Website View Site
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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