Marketing Dynamics, 3rd Edition
By: Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, and Michelle WalkerCopyright: 2014
Subject: Marketing
Grade Level: 9-12
- Marketing Dynamics provides a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Related activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Career Ready Practices are also included.
- DECA activities are included in each of the 33 chapters to support leadership development.
- An ongoing marketing plan provides a project-based hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website).
- The text supports student preparation for the A•S•K Institute's Fundamental Marketing Concepts certification exam.
- Products & Prices 6-12 Education
- Table of Contents
- Unit 1: Marketing Dynamics1. Marketing and You
2. Marketing Basics
3. Business Basics
4. Marketing Plan
5. Ethics and Social ResponsibilityUnit 2: Dynamics of the Economy6. Economic Principles and Systems
7. Market Forces and Economic Indicators
8. Business Cycles and the Role of Government
9. Global TradeUnit 3: Marketplace Dynamics10. Marketing Research
11. Competition
12. Targeting a Market
13. Business-to-Consumer (B2C) Marketing
14. Business-to-Business (B2B) MarketingUnit 4: Product Dynamics15. Products and Services
16. New Product Development
17. BrandingUnit 5: Price Dynamics18. Price
19. Price StrategiesUnit 6: Place Dynamics20. Place
21. Purchasing and Inventory ControlUnit 7: Promotion Dynamics22. Communication Process
23. Promotions
24. Advertising
25. Visual Merchandising
26. Personal SellingUnit 8: Dynamics of Marketing Management27. Management Skills
28. Marketing ManagementUnit 9: Professional Development Dynamics29. Planning for Success
30. Preparing for Your CareerUnit 10: Dynamics of Entrepreneurship31. Entrepreneurship
32. Risk Management
33. Business Funding - The Look Inside images are for preview purposes only. The format of the actual product may vary from the images shown.
- Correlations
- A*S*K InstituteA*S*K Institute Fundamental Marketing Concepts (PDF, 412 KB)TexasPracticum in Marketing (PDF, 146 KB)
- About the Author(s)