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Marketing Dynamics, 2nd Edition

Marketing Dynamics, 2nd Edition
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By: Brenda Clark, Jennie Sobel, and Cynthia Gendall Basteri

ISBN: 978-1-60525-098-4
Format: Hardcover
Copyright: ©2010
Subject: Marketing
Grade Level: 9-12
Retail Price: $92.00
School Price: $69.00


Introduce your students to the exciting world of marketing with Marketing Dynamics. The text is filled with features that appeal to your students and capture their interest.
  • Each of the nine parts begins with a question that stimulates thinking and sets the goal for learning each part.
  • Profiles provide stories of real people and businesses.
  • Technology, math, academics, and critical thinking are incorporated throughout the text.
  • Reality Checks—questions that help students apply concepts to their own lives—are included in each chapter.
  • Basic marketing concepts are presented through the Four Ps: Product, Place, Price, and Promotion.
The concepts of marketing are explained in a lively manner and are illustrated throughout with engaging photographs and informative charts and diagrams. Learning is enhanced and extended through the review activities presented in each chapter.

Marketing Dynamics includes official DECA role plays (selected by DECA, Inc.) as well as in-depth content aligned with the performance indicators and competitive events. Also featured are the Career Clusters, National Marketing Education Standards, and information about the A*S*K Institute, making Marketing Dynamics the most comprehensive text on the market today.

Previous Edition
Marketing Dynamics

Table of Contents

Part 1: Marketing Dynamics
  1. What is marketing?

Part 2: Dynamics of the Economy
  2. How does a market economy work?

Part 3: Marketplace Dynamics
  3. Who is your customer?

Part 4: Product Dynamics
  4. What should you sell?

Part 5: Place Dynamics
  5. How do products get to customers?
Part 6: Price Dynamics
  6. What price should you charge?

Part 7: Promotion Dynamics
  7. How do you communicate with customers?

Part 8: Selling Dynamics
  8. How can you sell products effectively?

Part 9: Professional Development
  9. How can you plan for success?

Look Inside

   sample Chapter 1 (PDF, 1.18 MB)
   sample Chapter 26 (PDF, 1.36 MB)
Online Text, 6yr. Classroom Subscription (min. 15)
   sample Front Matter (g-wonlinetextbooks.com, Marketing)
   sample Chapter 1 (g-wonlinetextbooks.com, Marketing)
   sample Chapter 26 (g-wonlinetextbooks.com, Marketing)
Presentations for PowerPoint
   sample Chapter 1 (PPS, 3.57 MB)
Companion Website
   sample View Site (www.g-wlearning.com, Marketing)
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.


   PDF Marketing Principles (PDF, 157 KB)
Principles of Marketing, Grades 9-12
   PDF Principles of Marketing I, Grades 9-12 (PDF, 159 KB)
   PDF Marketing and Management I - Principles (PDF, 207 KB)
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Brenda Clark - Brenda Clark is a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She currently serves as the Professional Development Manager for MBA Research and Curriculum Center and is the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

Jennie Sobel - was a marketing teacher-coordinator and DECA advisor at Robert E. Lee High School, San Antonio, Texas, for over 28 years. Under her supervision, Lee High School established one of the first school stores in the San Antonio area. She served on the State DECA Board of Directors and as Director of District 2 DECA in Texas for eight years. Her work experience includes retail experience as a buyer for Joske's of Texas. During 1995–1998, she was chairperson of the Marketing Writing Team for the Texas Education Agency, which updated the Essential Elements into Essential Knowledge and Skills statements. She earned her B.S. in Business Administration from Trinity University, certification in Distributive Education from the University of North Texas, and an M.B.A. from the University of Texas in San Antonio.

Cynthia Gendall Basteri - is currently Director of Community Services for Tewksbury Public Schools, Massachusetts. Previously, she taught marketing for 26 years. In addition to serving as a Competitive Events Director at the district, state, and national levels, she served on DECA's National Task Force for Competitive Events and the Secondary Program Advisory Council. She earned both her bachelor's degree in Mathematics and master's degree in Occupational Education/Administration from Fitchburg State College and received a doctorate degree from Nova Southeastern University.


School PriceOrder Quantity
Text 784 978-1-60525-098-4 $92.00$69.00
Online Text, 1yr. Individual Subscription784 Purchase
Online Text, 6yr. Classroom Subscription (min. 15) 784 978-1-60525-704-4 $92.00$69.00
Bundle (Text + Online Text 6yr. Classroom Subscription, min. 15) 784 978-1-61960-068-3 $124.00$93.00
VitalSource eTextbook Purchase
Workbook 361 978-1-60525-099-1 $20.00$15.00
* Teacher's Edition 840 978-1-60525-100-4 $102.00$76.50*
* Teacher's Annotated Workbook 361 978-1-60525-101-1 $46.00$34.50*
* Teacher's Resource Guide 736 978-1-60525-102-8 $100.00$75.00*
* Teacher's Resource CD 978-1-60525-103-5 $248.00$186.00*
* ExamView® Assessment Suite CD 2100 test questions 978-1-60525-105-9 $244.00$183.00*
Marketing Educator's Handbook 124 978-1-60525-104-2 $46.00$34.50
* Teacher's Presentations for PowerPoint® Individual License 2000 slides 978-1-60525-106-6 $168.00$126.00*
* Teacher's Presentations for PowerPoint® Site License 2000 slides 978-1-60525-107-3 $504.00$378.00*
Companion Website View Site
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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