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Marketing Dynamics

Marketing Dynamics
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By: Brenda Clark, Jennie Sobel, and Cynthia Gendall Basteri

ISBN: 978-1-59070-586-5
Format: Hardcover
Copyright: ©2006
Subject: Marketing
Grade Level: 9-12
Retail Price: $70.00
School Price: $52.50


Marketing Dynamics is the perfect text to introduce your students to the exciting world of marketing. The text is written in a lively manner and illustrated throughout with engaging photographs and informative charts and diagrams. Vivid explanations and classic examples help students learn the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These fundamental concepts are presented through the Four Ps: product, place, price, and promotion. The role of technology and the Internet are illustrated throughout. The text is organized into nine parts. Each part starts with a big question, which sets the goal for learning for the part.

Table of Contents

Part 1: Marketing Dynamics - What is marketing?
  1. Marketing Is Dynamic!
  2. Business Basics
  3. Marketing Concept
  4. Markets
  5. Social Responsibility

Part 2: Dynamics of the Economy - How does a market economy work?
  6. The Problem of Scarcity
  7. Economic Systems
  8. Market Forces
  9. Economic Indicators
10. Market Economy Dynamics
11. Role of Government
12. International Trade Basics
13. Trade Relations

Part 3: Marketplace Dynamics - Who is your customer?
14. A Diverse Marketplace
15. Targeting a Market
16. Segmenting a Market
17. Understanding Consumer Behavior
18. Business Customers
19. Competition
20. Marketing Research

Part 4: Product Dynamics - What should you sell?
21. What Is a Product?
22. Branding
23. Developing New Products
24. Making Goods
25. Product Management

Part 5: Place Dynamics - How do products get to customers?
26. What Is Place?
27. Physical Distribution
28. Retail Store Inventory
29. Internet as Place
Part 6: Price Dynamics - What price should you charge?
30. Profit and Loss
31. Risk Management
32. What Is Price?
33. Price Determination

Part 7: Promotion Dynamics - How do you communicate with customers?
34. The Communication Process
35. Verbal and Nonverbal Communication
36. Promotion Is Communication
37. Promotional Mix
38. Advertising
39. The Advertising Plan
40. Visual Merchandising
41. Promotion on the Internet

Part 8: Selling Dynamics - How can you sell products effectively?
42. What is Selling?
43. The Sales Process: Approach
44. The Sales Process: Presentation
45. The Sales Process: Close
46. Customer Service

Part 9: Professional Development - How can you plan for success?
47. Planning for Success
48. Developing Your Career Plan
49. Communicating for Success
50. Marketing Yourself
51. Achieving Success
52. Entrepreneurship

Look Inside

   sample Introduction (PDF, 546 KB)
   sample Chapter 1 (PDF, 947 KB)
   sample Chapter 29 (PDF, 856 KB)
Teacher's Presentations for PowerPoint® Individual License
   sample Chapter 2 (PPS, 5.60 MB)
   sample Chapter 10 (PPS, 3.74 MB)
Companion Website
   sample View Site (www.g-wlearning.com, Marketing)
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.


   PDF Marketing Principles (PDF, 156 KB)
Marketing, Grades 9-12
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Brenda Clark - Brenda Clark is a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She currently serves as the Professional Development Manager for MBA Research and Curriculum Center and is the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

Jennie Sobel - was a marketing teacher-coordinator and DECA advisor at Robert E. Lee High School, San Antonio, Texas, for over 28 years. Under her supervision, Lee High School established one of the first school stores in the San Antonio area. She served on the State DECA Board of Directors and as Director of District 2 DECA in Texas for eight years. Her work experience includes retail experience as a buyer for Joske's of Texas. During 1995–1998, she was chairperson of the Marketing Writing Team for the Texas Education Agency, which updated the Essential Elements into Essential Knowledge and Skills statements. She earned her B.S. in Business Administration from Trinity University, certification in Distributive Education from the University of North Texas, and an M.B.A. from the University of Texas in San Antonio.

Cynthia Gendall Basteri - is currently Director of Community Services for Tewksbury Public Schools, Massachusetts. Previously, she taught marketing for 26 years. In addition to serving as a Competitive Events Director at the district, state, and national levels, she served on DECA's National Task Force for Competitive Events and the Secondary Program Advisory Council. She earned both her bachelor's degree in Mathematics and master's degree in Occupational Education/Administration from Fitchburg State College and received a doctorate degree from Nova Southeastern University.


School PriceOrder Quantity
Text 784 978-1-59070-586-5 $70.00$52.50
Workbook 361 978-1-59070-588-9 $13.28$9.96
* Teacher's Annotated Workbook 361 978-1-59070-627-5 $26.64$19.98*
* Teacher's Wraparound Edition 840 978-1-59070-587-2 $90.00$67.50*
* Teacher's Resource Guide 736 978-1-59070-589-6 $65.00$48.75*
* Teacher's Resource Portfolio 850 978-1-59070-590-2 $152.00$114.00*
* Teacher's Resource CD 2075 questions 978-1-59070-591-9 $240.00$180.00*
Marketing Educator's Handbook 124 978-1-59070-798-2 $40.00$30.00
* Teacher's Presentations for PowerPoint® Individual License 1900 slides 978-1-59070-592-6 $140.00$105.00*
* Teacher's Presentations for PowerPoint® Site License 1900 slides 978-1-59070-593-3 $420.00$315.00*
Companion Website View Site
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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