Graphic Communications uses an easy-to-understand approach to teach the processes, methods, and equipment used in the field, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Newer processes, such as updates to digital printing and web design, have been included in this edition.
Correlated to PrintED standards from the Graphic Arts Education and Research Foundation (GAERF) and to Precision Exams Graphic Communications, Introduction exam standards.
Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop industry skills related to chapter content.
Think Green features show how the industry is working toward making products and processes safer for people and the environment.
Safety Tips identify activities that can result in personal injury if proper procedures or safety measures are not followed.
Academic Links use questions and activities to relate chapter content to math, science, and history.
1. Overview of Graphic Communications 2. Graphic Communications Careers 3. Preparing for a Career in Graphic Communications 4. Safety and Health 5. Applied Math 6. Typography 7. Design and Layout 8. Evaluation and Critique 9. Digital Prepress and Production 10. Image Capture 11. Color 12. Color Management 13. Digital Printing 14. Printing Processes 15. Substrates 16. Ink 17. Finishing and Binding 18. The Business of Graphic Communications
Z. A. Prust - retired as Professor Emeritus after having taught for over 40 years. He received a bachelor's degree from the University of Wisconsin—Stout, a master's degree from the University of Minnesota, and a doctoral degree from the University of Northern Colorado. He co-owned Rock Ledge Printing Service in Sheboygan Falls, Wisconsin. His teaching career included teaching Graphic Communications at the junior high school, high school, and university levels. He spent 27 years at Arizona State University and retired as the Associate Director of the Division of Technology and Coordinator of the Graphic Communications program within the College of Engineering and Applied Science. After retiring from ASU, he incorporated and was the Executive Director of the Printing Industries Association, Inc., of Arizona. His awards include the Ben Franklin Society of the Printing Industries of America; the Fred J. Hartman Award and the Elmer G. Voigt Award from the International Graphic Arts Education Association; the Award of Excellence from the Graphic Arts Technical Foundation; Distinguished Achievement Award and Award of Recognition from Arizona State University; and the French Legion of Honor Medal. He has served as chair and member of many local, regional and national professional and social groups. In addition to Graphic Communications, Prust has authored several textbooks as well as articles in professional publications. Two awards have been given in his name since he retired: the Z. A. (Zeke) Prust Award of Recognition at Arizona State University and the Z. A. Prust Industry Achievement Award, Printing Industries Association, Inc., of Arizona.
Peggy B. Deal - As a graphic designer for more than 40 years, a graduate of Indiana University with a BA in Fine Arts and graphic design and owner of Deal in Design, Peggy B. Deal had transitioned from traditional typesetting and printing technology to embrace the current digital revolution. In addition to her graphic design firm, she is the Graphic Design program director for the Fredrick D. Kagy Education Award of Excellence-winning program at Scottsdale Community College in Scottsdale, Arizona where she teaches Typography, Digital Prepress, Graphic Design Self Promotion, Graphic Design I, II, and III, and Creative Brand Strategy. Ms. Deal has received several industry awards including the Z.A. Prust Industry Achievement Award, the Maricopa Community Colleges Adjunct of the Year award, and the Excellence in Service Award from the Printing Industries of Arizona/New Mexico. She is the Chairman of the Graphic Communications Education Foundation. She coauthored the graphic design standards for the Arizona Career and Technical Education program that were adopted by the state. Ms. Deal also sits on several advisory boards for high school and community college programs throughout the state and chairs the SkillsUSA regional and state competitions. She is the Operations Director for IDUG, the Arizona chapter of the Adobe InDesign User Group, and the advisor for the CreativeConnect SCC, a networking club designed to unite all creatives on the SCC campus.