Graphic Communications: Digital Design and Print Essentials, 6th Edition

Graphic Communications uses an easy-to-understand approach to teach the processes, methods, and equipment used in the field, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Newer processes, such as updates to digital printing and web design, have been included in this edition.

• Correlated to PrintED standards from the Graphic Arts Education and Research Foundation (GAERF) and to YouScience® Industry Certifications Graphic Communications, Introduction exam standards.
• Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop industry skills related to chapter content.
• Think Green features show how the industry is working toward making products and processes safer for people and the environment.
• Safety Tips identify activities that can result in personal injury if proper procedures or safety measures are not followed.
• Academic Links use questions and activities to relate chapter content to math, science, and history.

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Text 978-1-63126-876-2	462	978-1-63126-876-2	$133.28*
Graphic Communications uses an easy-to-understand approach to teach the processes, methods, and equipment used in the field, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Newer processes, such as updates to digital printing and web design, have been included in this edition.
Workbook 978-1-63126-878-6		978-1-63126-878-6	$30.00*
Organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
*Qualified schools may be eligible for a 25% discount.

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Online Text, 1yr. Indv. Subscription (Instant Access) 978-1-63126-877-9		978-1-63126-877-9	$66.64*
Online Textbook. All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Instant Access. Upon purchase, you will receive a key code to redeem at the G-W Online Textbooks site. Note: There is no physical product shipped via the mail. To learn more visit, “How do I purchase G-W Online Textbooks?”
Online Learning Suite, 6yr. Classroom Subscription (min. 15) 978-1-63126-879-3		978-1-63126-879-3	$153.28*
The Online Learning Suite offers a complete learning package that is accessible through any Internet-enabled device, including computers, smartphones, and tablets. Students can study in the classroom or on the go: whenever or wherever it is most convenient. Instructional materials included are: Online Textbook All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Companion Website Activities that correspond to textbook content are readily available on this companion website that provides a means of attracting student attention while increasing comprehension and retention of key concepts. Vocabulary games, e-flash cards, and matching activities are examples of the included content. Online Student Workbook This is an exact reproduction of the printed workbook with features that provide options to meet classroom needs. Pages can be printed on demand for assignment, or students can complete their assignments online using embedded form fields and then print or e-mail the results for grading.
Bundle (Text + Online Learning Suite, 6yr. Classroom Subscription) (min. 15) 978-1-63126-880-9		978-1-63126-880-9	$199.92*
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Companion Website View Site				View Site
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Instructor's Resource CD 978-1-63126-881-6		978-1-63126-881-6	$260.00*	Call to Order‡
This Instructor's Resource CD contains the following items: Instructor’s Resources. An introduction and overview of teaching material. Files are in Portable Document Format (PDF). Correlation Charts. Correlation Charts aligning the text with curriculum standards. Files are in Portable Document Format (PDF). Answer Keys. Chapter and Workbook Answer Keys in PDF format. Lesson Plans. Customizable Lesson Plans in Microsoft Word (DOCX) format. System Requirements Windows®: Intel® Pentium® dual-core processor 2GHz or equivalent, Windows® 8.1/10, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, and Adobe® Reader® (free download). Internet connection required to access web links and free downloads. Macintosh®: Intel® processor 2GHz or equivalent, Mac OS® X v10.6 or higher, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, and Adobe® Reader® (free download). Internet connection required to access web links and free downloads.
ExamView® Assessment Suite CD 978-1-63126-882-3		978-1-63126-882-3	$248.00*	Call to Order‡
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator, ExamView® Test Manager, and ExamView® Test Player. This product includes 18 test banks with a total of 980 questions. System Requirements Windows®: Windows® 7, 8, or 10 (32 or 64-bit); Intel® Pentium® dual-core processor 2GHz or higher (or equivalent); 2GB RAM; 500MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features. Macintosh®: Mac OS® 10.9, 10.10, or 10.11; Intel® Processor 2GHz or higher; 32-bit and 64-bit Kernel and Extensions; 2GB RAM; 300MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features.
Instructor's Presentations for PowerPoint® CD, Individual License 978-1-63126-883-0		978-1-63126-883-0	$244.00*	Call to Order‡
This product contains presentations in PowerPoint presentation graphics program format for each of the 18 chapters, comprising over 820 slides of instructional material. Presentations are provided in both PPSX and PPTX format. Presentation files (PPSX) are best viewed in PowerPoint 2003 or higher or in the PowerPoint Viewer. You must have the full version of the PowerPoint presentation graphics program in order to edit the PPTX files. System Requirements Windows®: Intel® Pentium® dual-core processor 2GHz or equivalent, Windows® 8.1/10, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, PowerPoint Viewer (free download), and Adobe Reader® (free download). Internet connection required to access web links, streaming content, and free downloads. Macintosh®: Intel® processor 2GHz or equivalent, Mac OS® X v10.9 or higher, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, PowerPoint Viewer (free download for Mac OS 9.X), and Adobe Reader (free download). Internet connection required to access web links, streaming content, and free downloads.
Online Instructor Resources, 1yr. Indv. Access Key Packet 978-1-63126-884-7		978-1-63126-884-7	$128.00*	Call to Order‡
The Online Instructor Resources 1yr. Access Key Code provides 365 days of individual access to the classroom materials used most—all in one convenient location. This provides instructor access to the online textbook, workbook, answer keys, lesson plans, presentations for PowerPoint®, and exam question pools in various formats including Blackboard Learn 9.x, IMS QTI 1.1+, Moodle XML, and WebCT CE 6/Vista 4, and the full ExamView® Assessment Suite Software with question banks.
Online Instructor Resources, 6yr. Indv. Subscription, Free with Qualified Purchase 978-1-63126-885-4		978-1-63126-885-4	$528.00*	Call to Order‡
The Online Instructor Resources 6yr. Subscription provides 6 years of individual access to the classroom materials used most—all in one convenient location. This provides instructor access to the online textbook, workbook, answer keys, lesson plans, presentations for PowerPoint®, and exam question pools in various formats including Blackboard Learn 9.x, IMS QTI 1.1+, Moodle XML, and WebCT CE 6/Vista 4, and the full ExamView® Assessment Suite Software with question banks.
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Table of Contents

1. Overview of Graphic Communications
2. Graphic Communications Careers
3. Preparing for a Career in Graphic Communications
4. Safety and Health
5. Applied Math
6. Typography
7. Design and Layout
8. Evaluation and Critique
9. Digital Prepress and Production
10. Image Capture
11. Color
12. Color Management
13. Digital Printing
14. Printing Processes
15. Substrates
16. Ink
17. Finishing and Binding
18. The Business of Graphic Communications

Look Inside

The Look Inside images are for preview purposes only. The format of the actual product may vary from the images shown.

Online Text, 1yr. Indv. Subscription (Instant Access)

Welcome to Graphic Communications (g-wonlinetextbooks.com Visual Technology)

Front Matter (g-wonlinetextbooks.com Visual Technology)

Chapter 7 (g-wonlinetextbooks.com Visual Technology)

Chapter 11 (g-wonlinetextbooks.com Visual Technology)

Instructor's Presentations for PowerPoint® CD, Individual License

Chapter 10 (3.57 MB)

Companion Website

View Site (www.g-wlearning.com Visual Technology)

Correlations

Print[Ed]

Introduction to Graphic Communications GCSC (PDF, 179 KB)

South Carolina

Graphic Communications I (PDF, 121 KB)

Graphic Communications II, III, IV (PDF, 164 KB)

CTE—Priority 25 Graphic Communications 1, 2, 3, 4, 9-12 (PDF, 234.36 KB)

YouScience® Industry Certifications

Graphic Communications, Introduction (PDF, 179 KB)

About the Author(s)

Z.A. Prust - retired as Professor Emeritus after having taught for over 40 years. He received a bachelor's degree from the University of Wisconsin—Stout, a master's degree from the University of Minnesota, and a doctoral degree from the University of Northern Colorado. He co-owned Rock Ledge Printing Service in Sheboygan Falls, Wisconsin. His teaching career included teaching Graphic Communications at the junior high school, high school, and university levels. He spent 27 years at Arizona State University and retired as the Associate Director of the Division of Technology and Coordinator of the Graphic Communications program within the College of Engineering and Applied Science. After retiring from ASU, he incorporated and was the Executive Director of the Printing Industries Association, Inc., of Arizona. His awards include the Ben Franklin Society of the Printing Industries of America; the Fred J. Hartman Award and the Elmer G. Voigt Award from the International Graphic Arts Education Association; the Award of Excellence from the Graphic Arts Technical Foundation; Distinguished Achievement Award and Award of Recognition from Arizona State University; and the French Legion of Honor Medal. He has served as chair and member of many local, regional and national professional and social groups. In addition to Graphic Communications, Prust has authored several textbooks as well as articles in professional publications. Two awards have been given in his name since he retired: the Z. A. (Zeke) Prust Award of Recognition at Arizona State University and the Z. A. Prust Industry Achievement Award, Printing Industries Association, Inc., of Arizona.

Peggy B. Deal - As a graphic designer for more than 40 years, a graduate of Indiana University with a BA in Fine Arts and graphic design and owner of Deal in Design, Peggy B. Deal had transitioned from traditional typesetting and printing technology to embrace the current digital revolution. In addition to her graphic design firm, she is the Graphic Design program director for the Fredrick D. Kagy Education Award of Excellence-winning program at Scottsdale Community College in Scottsdale, Arizona where she teaches Typography, Digital Prepress, Graphic Design Self Promotion, Graphic Design I, II, and III, and Creative Brand Strategy. Ms. Deal has received several industry awards including the Z.A. Prust Industry Achievement Award, the Maricopa Community Colleges Adjunct of the Year award, and the Excellence in Service Award from the Printing Industries of Arizona/New Mexico. She is the Chairman of the Graphic Communications Education Foundation. She coauthored the graphic design standards for the Arizona Career and Technical Education program that were adopted by the state. Ms. Deal also sits on several advisory boards for high school and community college programs throughout the state and chairs the SkillsUSA regional and state competitions. She is the Operations Director for IDUG, the Arizona chapter of the Adobe InDesign User Group, and the advisor for the CreativeConnect SCC, a networking club designed to unite all creatives on the SCC campus.