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6-12 Education College & Career

Graphic Communications, 5th Edition

By: Z. A. Prust
ISBN: 978-1-60525-061-8
Format: Hardcover
Copyright: 2010
Subject: Visual Technology
Grade Level: 9-14
Description
Graphic Communications is a comprehensive text that reflects the changes that have taken place as digital technology has revolutionized almost every aspect of printing and its related operations. With its informative and easy-to-understand approach, the text helps students understand the processes, methods, and equipment used in the industry. This practical, versatile text covers all major aspects of graphic communications.

The text “tells and shows” how various methods are used to take an original idea and convert it into a finished product. While Graphic Communications covers traditional printing methods, extensive content focuses on technological advancements and how electronics is affecting every aspect of the field. This edition highlights the technology currently being used in the industry, with special attention to digital printing and its applications.

In addition to containing up-to-date content, this edition of Graphic Communications also includes several new features. These features enhance student interest, while providing teaching support. Some of the features of this textbook include the following:
  • Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop skills related to chapter content.
  • Career links highlight career opportunities in the graphic communications field.
  • Academic Links use questions and activities to relate chapter content to math, science, and history.
  • Think Green features give examples of how the industry is working toward making products and processes safer for the environment.
Products & Prices
Products Pages ISBN Retail Price School Price Order Quantity
Text 526 978-1-60525-061-8 $93.28 $69.96
Graphic Communications is a comprehensive text that reflects the changes that have taken place as digital technology has revolutionized almost every aspect of printing and its related operations. With its informative and easy-to-understand approach, the text helps students understand the processes, methods, and equipment used in the industry. This practical, versatile text covers all major aspects of graphic communications.

The text “tells and shows” how various methods are used to take an original idea and convert it into a finished product. While Graphic Communications covers traditional printing methods, extensive content focuses on technological advancements and how electronics is affecting every aspect of the field. This edition highlights the technology currently being used in the industry, with special attention to digital printing and its applications.
Workbook 120 978-1-60525-062-5 $24.00 $18.00
Organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
Instructor's Manual 220 978-1-60525-063-2 $104.00 $78.00 *
Provides numerous instructional resources that support each chapter of the textbook including teaching strategies, test masters, answer keys, introductory activities, reproducible masters, and additional resources. All of the resources for teaching each chapter are conveniently grouped together.
Instructor's Resource CD 978-1-60525-064-9 $248.00 $186.00 *
This Instructor's CD contains the following items:
  • Instructor's Resources. The Instructor's Resources in a PDF version, allowing you to view and print pages from your computer.
  • Lesson Plans. Customized daily lesson plans in Microsoft® Word – quickly prepare with our new easy-to-edit format.
  • Lesson Slides. Provided as PowerPoint® slide shows and listed by chapter.
  • Related Web Links. Direct Internet links provided for numerous content-related Web sites.


System Requirements
Windows:
Intel® Pentium® II or compatible processor, Windows 2000/XP, 128 MB RAM (256 MB RAM recommended), Microsoft Internet Explorer (6 or higher), PowerPoint Viewer (free download), Adobe® Reader® (free download).
Macintosh: PowerPC® G3, G4, G5 or Intel® processor, OS X (10.3 or higher), 128 MB RAM (256 MB RAM recommended), Safari (2.0 or higher), PowerPoint Viewer (free download), Adobe® Reader® (free download).
ExamView® Assessment Suite CD 1200 test questions 978-1-60525-065-6 $244.00 $183.00 *
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator,ExamView® Test Manager, and ExamView® Test Player. This CD includes 25 test banks with a total of 1200 questions.

System Requirements
Windows
: 120 MHz Pentium® II or compatible processor; Windows 2000/XP (or a more recent version); 32 MB of available RAM (64 MB RAM recommended); 32 MB of available hard disk space; Interent connection to access the content updater, Web publishing, and test-hosting features.

Macintosh: 120 MHz Power Macintosh; OS X (10.2 or later); 32 MB of available RAM (64 MB RAM recommended); 28 MB of availalbe hard disk space; Internet connection to access the content updater, Web publishing, and test-hosting features.
Instructor's Presentations for PowerPoint® CD, Individual License 1400 slides 978-1-60525-066-3 $240.00 $180.00 *
Individual License. This CD package contains PowerPoint Presentations for each of the 25 chapters, comprising over 1400 slides of instructional material.

System Requirements
Windows
: Intel® Pentium® II or compatible processor, Windows 2000/XP/7, 128 MB RAM (256 MB RAM recommended), Microsoft Internet Explorer (6 or higher), PowerPoint Viewer (free download), Adobe® Reader® and Flash® Player (free downloads).
Macintosh: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.4, 128 MB RAM (256 MB RAM recommended), Safari (2.0 or higher), PowerPoint Viewer (free download), Adobe® Reader® and Flash® Player (free downloads).
Instructor's Presentations for PowerPoint® CD, Site License 1400 slides 978-1-60525-067-0 $600.00 $450.00 *
Site License. This CD package contains PowerPoint Presentations for each of the 25 chapters, comprising over 1400 slides of instructional material.

System Requirements
Windows
: Intel® Pentium® II or compatible processor, Windows 2000/XP/7, 128 MB RAM (256 MB RAM recommended), Microsoft Internet Explorer (6 or higher), PowerPoint Viewer (free download), Adobe® Reader® and Flash® Player (free downloads).
Macintosh: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.4, 128 MB RAM (256 MB RAM recommended), Safari (2.0 or higher), PowerPoint Viewer (free download), Adobe® Reader® and Flash® Player (free downloads).
*To order instructor's materials call 800.323.0440.
Table of Contents
1. Overview of Graphic Communications
2. Safety and Health
3. Measurement
4. Typography
5. Design and Layout
6. Traditional Text Composition
7. Digital Prepress
8. Color Science, Vision, and Space
9. Digital Image Capture
10. Color Management
11. Analog Film, Equipment, and Processing Information
12. Imposition and Layout
13. Digital Printing Technology
14. Lithographic Platemaking
15. Lithographic Press Systems
16. Sheet-Fed Lithographic Press Operation and Troubleshooting
17. Relief Printing
18. Flexographic Printing
19. Gravure Printing
20. Screen Printing
21. Substrates
22. Ink
23. Finishing and Binding
24. The Business of Printing
25. Graphic Communications Careers
Look Inside
Text
PDF
Chapter 7 (PDF, 1.17 MB)
PDF
Chapter 21 (PDF, 1.03 MB)
Online Text, 6yr. Classroom Subscription (min. 15)
g-wonlinetextbooks.com
Front Matter (g-wonlinetextbooks.com, Visual Technology)
g-wonlinetextbooks.com
Chapter 7 (g-wonlinetextbooks.com, Visual Technology)
g-wonlinetextbooks.com
Chapter 21 (g-wonlinetextbooks.com, Visual Technology)
Instructor's Presentations for PowerPoint® CD, Individual License
PPS
Chapter 7 (PPS, 3.76 MB)
PPS
Chapter 13 (PPS, 2.35 MB)
Correlations
Georgia
Kentucky
 
Desktop Publishing Technology, Grades 9-12
 
Visual Communication Art, Grades 9-12
Tennessee
About the Author(s)

Z. A. Prust - retired as Professor Emeritus after having taught for over 40 years. He received a bachelor's degree from the University of Wisconsin—Stout, a master's degree from the University of Minnesota, and a doctoral degree from the University of Northern Colorado. He co-owned Rock Ledge Printing Service in Sheboygan Falls, Wisconsin. His teaching career included teaching Graphic Communications at the junior high school, high school, and university levels. He spent 27 years at Arizona State University and retired as the Associate Director of the Division of Technology and Coordinator of the Graphic Communications program within the College of Engineering and Applied Science. After retiring from ASU, he incorporated and was the Executive Director of the Printing Industries Association, Inc., of Arizona. His awards include the Ben Franklin Society of the Printing Industries of America; the Fred J. Hartman Award and the Elmer G. Voigt Award from the International Graphic Arts Education Association; the Award of Excellence from the Graphic Arts Technical Foundation; Distinguished Achievement Award and Award of Recognition from Arizona State University; and the French Legion of Honor Medal. He has served as chair and member of many local, regional and national professional and social groups. In addition to Graphic Communications, Prust has authored several textbooks as well as articles in professional publications. Two awards have been given in his name since he retired: the Z. A. (Zeke) Prust Award of Recognition at Arizona State University and the Z. A. Prust Industry Achievement Award, Printing Industries Association, Inc., of Arizona.