Graphic Communications is a comprehensive text that reflects the changes that have taken place as digital technology has revolutionized almost every aspect of printing and its related operations. With its informative and easy-to-understand approach, the text helps students understand the processes, methods, and equipment used in the industry. This practical, versatile text covers all major aspects of graphic communications.
The text “tells and shows” how various methods are used to take an original idea and convert it into a finished product. While Graphic Communications covers traditional printing methods, extensive content focuses on technological advancements and how electronics is affecting every aspect of the field. This edition highlights the technology currently being used in the industry, with special attention to digital printing and its applications.
In addition to containing up-to-date content, this edition of Graphic Communications also includes several new features. These features enhance student interest, while providing teaching support. Some of the features of this textbook include the following:
Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop skills related to chapter content.
Career links highlight career opportunities in the graphic communications field.
Academic Links use questions and activities to relate chapter content to math, science, and history.
Think Green features give examples of how the industry is working toward making products and processes safer for the environment.
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Table of Contents
1. Overview of Graphic Communications 2. Safety and Health 3. Measurement 4. Typography 5. Design and Layout 6. Traditional Text Composition 7. Digital Prepress 8. Color Science, Vision, and Space 9. Digital Image Capture 10. Color Management 11. Analog Film, Equipment, and Processing Information 12. Imposition and Layout 13. Digital Printing Technology 14. Lithographic Platemaking 15. Lithographic Press Systems 16. Sheet-Fed Lithographic Press Operation and Troubleshooting 17. Relief Printing 18. Flexographic Printing 19. Gravure Printing 20. Screen Printing 21. Substrates 22. Ink 23. Finishing and Binding 24. The Business of Printing 25. Graphic Communications Careers
Z. A. Prust - retired as Professor Emeritus after having taught for over 40 years. He received a bachelor's degree from the University of Wisconsin—Stout, a master's degree from the University of Minnesota, and a doctoral degree from the University of Northern Colorado. He co-owned Rock Ledge Printing Service in Sheboygan Falls, Wisconsin. His teaching career included teaching Graphic Communications at the junior high school, high school, and university levels. He spent 27 years at Arizona State University and retired as the Associate Director of the Division of Technology and Coordinator of the Graphic Communications program within the College of Engineering and Applied Science. After retiring from ASU, he incorporated and was the Executive Director of the Printing Industries Association, Inc., of Arizona. His awards include the Ben Franklin Society of the Printing Industries of America; the Fred J. Hartman Award and the Elmer G. Voigt Award from the International Graphic Arts Education Association; the Award of Excellence from the Graphic Arts Technical Foundation; Distinguished Achievement Award and Award of Recognition from Arizona State University; and the French Legion of Honor Medal. He has served as chair and member of many local, regional and national professional and social groups. In addition to Graphic Communications, Prust has authored several textbooks as well as articles in professional publications. Two awards have been given in his name since he retired: the Z. A. (Zeke) Prust Award of Recognition at Arizona State University and the Z. A. Prust Industry Achievement Award, Printing Industries Association, Inc., of Arizona.