Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics.
Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding.
The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area.
Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.
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Table of Contents
Unit 1: Communicating for Success
1. Understanding the Communication Process 2. Communicating in a Global Society 3. Using Technology to Communicate 4. Communicating and Working in Teams
Unit 2: Grammar Basics for Successful Communication
Sherry J. Roberts - has been teaching for over 25 years, 14 of which were as a business education teacher at the secondary level. Dr. Roberts currently teaches business communication in the Jennings A. Jones College of Business at Middle Tennessee State University. With a research focus of online communication, Dr. Roberts has published in several professional journals. She has presented on the subjects of instructional technology, personal finance, communication, and business education at the international, national, regional, and state levels. In 2004, Dr. Roberts received the Teacher Educator of the Year award from the Arkansas Business Education Association, and in 2009 she received the Collegiate Teacher of the Year award from the Southern Business Education Association. She served as the president of the Southern Business Education Association in 2010. Dr. Roberts was named the 2010–2011 Bridgestone/Firestone Distinguished Assistant Professor for the Jennings A. Jones College of Business at Middle Tennessee State University.