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Fundamentals of Business Communication


Fundamentals of Business Communication
Request Preview
By: Sherry J. Roberts

ISBN: 978-1-60525-472-2
Format: Hardcover
Copyright: ©2012
Subject: Communication
Grade Level: 9-12
Retail Price: $99.96
School Price: $74.97

Description

Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics.
  • Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding.
  • The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area.
  • Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.




Table of Contents

Unit 1: Communicating for Success
  1. Understanding the Communication Process
  2. Communicating in a Global Society
  3. Using Technology to Communicate
  4. Communicating and Working in Teams

Unit 2: Grammar Basics for Successful Communication
  5. Improving Grammar Skills
  6. Improving Grammar Mechanics

Unit 3: Writing for Successful Communication
  7. Writing as a Process
  8. Writing Style
  9. Formatting Letters, Memos, and E-mail
10. Writing Effective Business Communication
Unit 4: Speaking for Successful Communication
11. Speaking Informally
12. Giving Presentations
13. Using Digital Media

Unit 5: Listening and Reading for Successful Communication
14. Listening with a Purpose
15. Reading with a Purpose

Unit 6: Writing for Successful Business Purposes
16. Writing and Interviewing for Employment
17. Writing Reports
18. Using Visual Aids

Look Inside

Text
   sample Chapter 8 (PDF, 996 KB)
   sample Chapter 9 (PDF, 1.32 MB)
Online Text, 6yr. Classroom Subscription (min. 15)
   sample Front Matter (g-wonlinetextbooks.com, Communication)
   sample Chapter 8 (g-wonlinetextbooks.com, Communication)
   sample Chapter 9 (g-wonlinetextbooks.com, Communication)
Presentations for PowerPoint
   sample Chapter 9 (PPS, 4.97 MB)
Companion Website
   sample View Site (www.g-wlearning.com, Communication)
 
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.

Correlations

Georgia
   PDF Business Communication and Presentation (PDF, 170 KB)
New Mexico
   PDF Business Communications - Form F (PDF, 573 KB)
   PDF Business Communications - Form F.4 (PDF, 280 KB)
Tennessee
   PDF eBusiness Communications (PDF, 209 KB)
Texas
   PDF Business English (PDF, 498 KB)
   PDF Professional Communications (PDF, 338 KB)
 
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Sherry J. Roberts - has been teaching for over 25 years, 14 of which were as a business education teacher at the secondary level. Dr. Roberts currently teaches business communication in the Jennings A. Jones College of Business at Middle Tennessee State University. With a research focus of online communication, Dr. Roberts has published in several professional journals. She has presented on the subjects of instructional technology, personal finance, communication, and business education at the international, national, regional, and state levels. In 2004, Dr. Roberts received the Teacher Educator of the Year award from the Arkansas Business Education Association, and in 2009 she received the Collegiate Teacher of the Year award from the Southern Business Education Association. She served as the president of the Southern Business Education Association in 2010. Dr. Roberts was named the 2010–2011 Bridgestone/Firestone Distinguished Assistant Professor for the Jennings A. Jones College of Business at Middle Tennessee State University.

Products/Prices

Product(s)PagesISBNRetail
Price
School PriceOrder Quantity
Text 476 978-1-60525-472-2 $99.96$74.97
Online Text, 1yr. Individual Subscription Purchase
Online Text, 6yr. Classroom Subscription (min. 15) 476 978-1-60525-702-0 $99.96$74.97
Bundle (Text + Online Text 6yr. Classroom Subscription, min. 15) 978-1-61960-066-9 $133.28$99.96
VitalSource eTextbook Purchase
Student Workbook 144 978-1-60525-473-9 $24.00$18.00
* Teacher's Annotated Workbook 144 978-1-60525-623-8 $80.00$60.00*
* Teacher's Resource CD 978-1-60525-474-6 $260.00$195.00*
* ExamView® Assessment Suite CD 890 test questions 978-1-60525-475-3 $248.00$186.00*
* Teacher's Presentations for PowerPoint® Individual License 650 slides 978-1-60525-517-0 $240.00$180.00*
* Teacher's Presentations for PowerPoint® Site License 650 slides 978-1-60525-518-7 $600.00$450.00*
Companion Website View Site
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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