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6-12 Education College & Career

Fashion Marketing & Merchandising, 5th Edition

By: Mary G. Wolfe
ISBN: 978-1-63563-145-6
Format: Softcover
Copyright: 2019
Subject: Clothing and Fashion
Grade Level: 10-14
Description
Fashion Marketing & Merchandising provides students with the most current information about the basic concepts and business aspects of fashion marketing and merchandising. The text introduces students to the field of fashion promotion and provides foundational fashion concepts related to economics, textiles, and design—all critical aspects of the industry. Technological advances in manufacturing; mass customization; niche specialization; and inventory planning, management, and execution are included, as well as retail trends such as omnichannel retailing and showrooming. In addition, the text introduces students to essential career skills and career opportunities. Students will also
  • acquire insight and understanding of the entire textile/apparel/retail soft goods chain from product design to manufacturing to finalizing retail sales
  • examine changes and strategies in retail promotion and electronic retailing using online, mobile, and social media technologies
  • explore current issues related to industry globalization and consolidation, social media, customer privacy, and sustainability
Products & Prices
Products Pages ISBN Retail Price School Price Order Quantity
Text 672 978-1-63563-145-6 $99.96 $74.97
Fashion Marketing & Merchandising provides students with the most current information about the basic concepts and business aspects of fashion marketing and merchandising. The text introduces students to the field of fashion promotion and provides foundational fashion concepts related to economics, textiles, and design—all critical aspects of the industry. Technological advances in manufacturing; mass customization; niche specialization; and inventory planning, management, and execution are included, as well as retail trends such as omnichannel retailing and showrooming. In addition, the text introduces students to essential career skills and career opportunities. Students will also
  • acquire insight and understanding of the entire textile/apparel/retail soft goods chain from product design to manufacturing to finalizing retail sales
  • examine changes and strategies in retail promotion and electronic retailing using online, mobile, and social media technologies
  • explore current issues related to industry globalization and consolidation, social media, customer privacy, and sustainability
Workbook 978-1-63563-149-4 $24.00 $18.00
Organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
Instructor's Resource CD 978-1-63563-150-0 $264.00 $198.00 *
This Instructor's Resource CD contains the following items:
  • Instructor's Resources. Includes an introduction and overview of the teaching strategies.
  • Chapter Resources. Material provided for each chapter of the text includes:
    • Answer Keys for textbook review questions, workbook activities, and reproducible masters in PDF format.
    • Lesson Plans in Microsoft Word (DOCX) format.
    • Reproducible Masters in PDF format.
Recommended System Requirements
Windows®:
Intel® Pentium® dual-core processor 2GHz or equivalent, Windows® 8.1/10, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, and Adobe® Reader® (free download). Internet connection required to access web links and free downloads.
Macintosh®: Intel® processor 2GHz or equivalent, Mac OS® X v10.6 or higher, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, and Adobe® Reader® (free download). Internet connection required to access web links and free downloads.

For up-to-date information visit www.g-w.com/sysreq
ExamView® Assessment Suite CD 1144 questions 978-1-63563-151-7 $252.00 $189.00 *
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator, ExamView® Test Manager, and ExamView® Test Player. This product includes 26 test banks with a total of 1144 questions.

System Requirements
Windows®:
Windows® 7, 8, or 10 (32 or 64-bit); Intel® Pentium® dual-core processor 2GHz or higher (or equivalent); 2GB RAM; 500MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features.

Macintosh®: Mac OS® 10.9, 10.10, or 10.11; Intel® Processor 2GHz or higher; 32-bit and 64-bit Kernel and Extensions; 2GB RAM; 300MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features.
Instructor's Presentations for PowerPoint® CD, Individual License over 1000 slides 978-1-63563-152-4 $244.00 $183.00 *
Individual License. This product contains presentations in PowerPoint presentation graphics program format for each of the 26 chapters, comprising over 1000 slides of instructional material.

Presentations are provided in both PPSX and PPTX format. Presentation files (PPSX) are best viewed in PowerPoint 2003 or higher or in the PowerPoint Viewer. You must have the full version of the PowerPoint presentation graphics program in order to edit the PPTX files.

Recommended System Requirements
Windows®:
Intel® Pentium® dual-core processor 2GHz or equivalent, Windows® 8.1/10, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, PowerPoint Viewer (free download), and Adobe Reader (free download). Internet connection required to access web links, streaming content, and free downloads.
Macintosh®: Intel® processor 2GHz or equivalent, Mac OS® X v10.9 or higher, 2GB RAM. Current browsers work best (Google Chrome™ browser recommended; free download), allow active content, PowerPoint Viewer (free download for Mac OS 9.X), and Adobe Reader (free download). Internet connection required to access web links, streaming content, and free downloads.For up-to-date information visit www.g-w.com/sysreq
Companion Website       View Site
*To order instructor's materials call 800.323.0440.
Previous Edition
Fashion Marketing & Merchandising, 4th Edition
Table of Contents

Basic Fashion and Business Concepts
1. The Meaning of Clothing and Fashion
2. Fashion Movement
3. Basic Economic Concepts
4. Substance of the Fashion Industry
5. Satisfying the Fashion Market
Textile/Apparel Building Blocks
6. Textile Fibers and Yarns
7. Textile Fabrics and Finishes
Designing and Producing Apparel
8. Using Design in Fashion
9. The Fashion Design Segment
10. Ready-to-Wear Manufacturing
11. Wholesale Apparel Distribution
Retail Business Fundamentals
12. The Retail Segment
13. Retail Positioning
14. Retail Merchandise
15. Planning to Buy
16. Merchandise Buying
Strategies for Retail Success
17. Business Communications and Technology
18. Successful Selling
19. Calculating Financial Results
20. Service, Safety, and Security
Fashion Promotion
21. Fashion Promotion and Advertising
22. Visual Merchandising
23. Special Event Fashion Shows
The Fashion Business Today
24. A Global Perspective
25. The Fashion Industry—Moving Forward
26. Your Fashion Career
Look Inside
Online Text, 1yr. Individual Subscription
g-wonlinetextbooks.com
Front Matter (g-wonlinetextbooks.com, Clothing and Fashion)
g-wonlinetextbooks.com
Chapter 4 (g-wonlinetextbooks.com, Clothing and Fashion)
g-wonlinetextbooks.com
Chapter 5 (g-wonlinetextbooks.com, Clothing and Fashion)
Instructor's Presentations for PowerPoint® CD, Individual License
PPS
Chapter 4 (PPS, 3.67 MB)
Companion Website
www.g-wlearning.com
View Site (www.g-wlearning.com, Marketing)
Correlations
Precision Exams
Pre-PAC Correlations
About the Author(s)

Mary G. Wolfe - has worked in all segments of the fashion industry, from textiles research to retail sales. She designed for a national sportswear firm before opening her own apparel business. She gained recognition as the personal fasion designer for the wife of a U.S. Vice President. As a consultant to several garment manufacturers, she has assisted with collection designs and pattern specifications.

Mary received the Outstanding Faculty Member Award for her teaching of fashion-related courses at the University of Delaware. She has been a New Jersey Woman of the Year and has been listed in Outstanding Young Women of America and National Dean's List. Mary is the author of Fashion and Fashion Marketing & Merchandising. She received her bachelor's degree in Textiles and Clothing from Iowa State University and her master's degree in General Business (M.B.A.) from West Chester University of Pennsylvania.