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Fashion Marketing & Merchandising, 5th Edition


Fashion Marketing & Merchandising, 5th Edition
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By: Mary G. Wolfe

ISBN: 978-1-63563-145-6
Format: Softcover
Copyright: ©2019
Subject: Clothing and Fashion
Grade Level: 10-14
Retail Price: $99.96
School Price: $74.97

Description

Fashion Marketing & Merchandising provides students with the most current information about the basic concepts and business aspects of fashion marketing and merchandising. The text introduces students to the field of fashion promotion and provides foundational fashion concepts related to economics, textiles, and design—all critical aspects of the industry. Technological advances in manufacturing; mass customization; niche specialization; and inventory planning, management, and execution are included, as well as retail trends such as omnichannel retailing and showrooming. In addition, the text introduces students to essential career skills and career opportunities. Students will also
  • acquire insight and understanding of the entire textile/apparel/retail soft goods chain from product design to manufacturing to finalizing retail sales
  • examine changes and strategies in retail promotion and electronic retailing using online, mobile, and social media technologies
  • explore current issues related to industry globalization and consolidation, social media, customer privacy, and sustainability

Previous Edition
Fashion Marketing & Merchandising, 4th Edition



Table of Contents

Basic Fashion and Business Concepts
  1. The Meaning of Clothing and Fashion
  2. Fashion Movement
  3. Basic Economic Concepts
  4. Substance of the Fashion Industry
  5. Satisfying the Fashion Market

Textile/Apparel Building Blocks
  6. Textile Fibers and Yarns
  7. Textile Fabrics and Finishes

Designing and Producing Apparel
  8. Using Design in Fashion
  9. The Fashion Design Segment
10. Ready-to-Wear Manufacturing
11. Wholesale Apparel Distribution

Retail Business Fundamentals
12. The Retail Segment
13. Retail Positioning
14. Retail Merchandise
15. Planning to Buy
16. Merchandise Buying
Strategies for Retail Success
17. Business Communications and Technology
18. Successful Selling
19. Calculating Financial Results
20. Service, Safety, and Security

Fashion Promotion
21. Fashion Promotion and Advertising
22. Visual Merchandising
23. Special Event Fashion Shows

The Fashion Business Today
24. A Global Perspective
25. The Fashion Industry—Moving Forward
26. Your Fashion Career

Look Inside

Online Text, 1yr. Individual Subscription
   sample Front Matter (g-wonlinetextbooks.com, Clothing and Fashion)
   sample Chapter 4 (g-wonlinetextbooks.com, Clothing and Fashion)
   sample Chapter 5 (g-wonlinetextbooks.com, Clothing and Fashion)
Companion Website
   sample View Site (www.g-wlearning.com, Marketing)
 
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.

About Author(s)

Mary G. Wolfe - has worked in all segments of the fashion industry, from textiles research to retail sales. She designed for a national sportswear firm before opening her own apparel business. She gained recognition as the personal fasion designer for the wife of a U.S. Vice President. As a consultant to several garment manufacturers, she has assisted with collection designs and pattern specifications.

Mary received the Outstanding Faculty Member Award for her teaching of fashion-related courses at the University of Delaware. She has been a New Jersey Woman of the Year and has been listed in Outstanding Young Women of America and National Dean's List. Mary is the author of Fashion and Fashion Marketing & Merchandising. She received her bachelor's degree in Textiles and Clothing from Iowa State University and her master's degree in General Business (M.B.A.) from West Chester University of Pennsylvania.

Products/Prices

Product(s)PagesISBNRetail
Price
School PriceOrder Quantity
Text 672 978-1-63563-145-6 $99.96$74.97
Online Text, 1yr. Individual Subscription Purchase
* Online Learning Suite, 6yr. Classroom Subscription (min. 15) 978-1-63563-147-0 $115.28$86.46In Work
* Bundle (Text + Online Student Center, 6yr. Classroom Subscription) (min. 15) 978-1-63563-148-7 $154.00$115.50In Work
* Workbook 288 978-1-63563-149-4 $24.00$18.00In Work
* Instructor's Resource CD 978-1-63563-150-0 $264.00$198.00In Work
* ExamView® Assessment Suite CD 978-1-63563-151-7 $252.00$189.00In Work
* Instructor's Presentations for PowerPoint® CD, Individual License 978-1-63563-152-4 $244.00$183.00In Work
* Online Instructor Resources, 6yr. Individual Subscription 978-1-63563-153-1 $528.00$396.00In Work
Companion Website View Site
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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