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6-12 Education College & Career

Fashion Marketing & Merchandising, 4th Edition

By: Mary G. Wolfe
ISBN: 978-1-61960-492-6
Format: Hardcover
Copyright: 2014
Subject: Clothing and Fashion
Description
Fashion Marketing & Merchandising leads students through the business aspects of the fashion industry in addition to the career opportunities it offers. Included are the basics of market economics, textiles, design, and promotion. The latest concepts for manufacturing, mass customization, and niche specialization are reviewed, as are newer technologies such as automatic replenishment systems and radio frequency identification (RFID). The effects of industry globalization and consolidation are presented. Fashion careers, including entrepreneurship, are extensively covered in the last five chapters of the text.
  • Students gain an understanding of the entire textile/apparel/retail soft goods chain, from product design to manufacturing to final customer sale.
  • New retail trends are described, including showrooming, omni-channel retailing, and the latest Internet, mobile, and social media strategies.
  • A chapter on key retail performance indicators and financial calculations exposes students to the pricing strategies of the business.
Products & Prices
Products Pages ISBN Retail Price Order Quantity
Text 672 978-1-61960-492-6 $93.28
Fashion Marketing & Merchandising leads students through the business aspects of the fashion industry in addition to the career opportunities it offers. Included are the basics of market economics, textiles, design, and promotion. The latest concepts for manufacturing, mass customization, and niche specialization are reviewed, as are newer technologies such as automatic replenishment systems and radio frequency identification (RFID). The effects of industry globalization and consolidation are presented. Fashion careers, including entrepreneurship, are extensively covered in the last five chapters of the text.
Online Text, 1yr. Individual Access Key Code 978-1-61960-733-0 $46.64
The G-W Online Textbooks one-year student access key code allows an individual online access to the textbook for 12 consecutive months using a unique username and password that must be associated with a valid e-mail address. The one-year student access key code is a shrink-wrapped packet that can be ordered by schools and bookstores, and redistributed or purchased by students for individual access. For those that would prefer to order direct and receive immediate access, a one-year individual subscription can be purchased at www.g-wonlinetextbooks.com.

The Online Textbook provides fast, page-at-a-time viewing from any browser-based device including iPads®, netbooks, PCs, and Mac computers. Features of the Online Textbook include:
  • Exact page reproduction, including figures and formulas
  • Linked table of contents
  • Search capabilities to find specific topics
  • Full text search with relevancy ranking to quickly locate passages of interest
  • The ability to quickly jump to specific pages
  • Full screen reading mode with zoom capabilities
  • Permission to print selected pages for offline reading
Online Student Center, 6yr. Classroom Subscription (min. 15) 978-1-63126-483-2 $115.28
The Online Student Center for Fashion Marketing & Merchandising offers a complete learning package that is accessible through any Internet-enabled device, including computers, smartphones, and tablets. Students can study in the classroom or on the go: whenever or wherever it is most convenient.

Instructional materials included are:

Online Textbook
All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information.

Online Workbook
This is an exact reproduction of the printed workbook with features that provide options to meet classroom needs. Pages can be printed on demand for assignment.
Bundle (Text + Online Student Center, 6yr. Classroom Subscription) (min. 15) 978-1-63126-484-9 $154.00

Bundle includes a copy of the Student Textbook and Online Student Center 6yr. Classroom Subscription. Minimum quantity of 15 must be purchased.

Workbook 288 978-1-61960-497-1 $22.00
Designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
Instructor's Resource CD 978-1-61960-498-8 $260.00 *
The Instructor's Resource CD contains the following items:
  • National Standards. Correlations to important standards provided in PDF format.
  • Answer Keys. Chapter Answer Keys in PDF format.
  • Lesson Plans. Customizable daily Lesson Plans in Microsoft Word (DOCX) format.
  • Reproducible Masters. Printable instructional materials provided in PDF format.


System Requirements
Windows®:
Intel® Pentium® II or compatible processor, Windows® 2000/XP/7/8, 128 MB RAM (256 MB RAM recommended), Internet Explorer® (6 or higher), allow active content, and Adobe® Reader® (free download).
Macintosh®: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.X, 128 MB RAM (256 MB RAM recommended), Safari® (2.0 or higher), allow active content, Adobe® Reader® (free download).
ExamView® Assessment Suite CD 1315 test questions 978-1-61960-499-5 $248.00 *
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator, ExamView® Test Manager, and ExamView® Test Player. This product includes 30 test banks with over 1315 questions.

System Requirements
Windows®:
Windows® XP SP or later; Intel® Pentium® IV Processor 1GHz or higher (or equivalent); 512 MB RAM; 500 MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; One available USB Port (required when using eInstruction® student response system); Internet connection to access the Web publishing and content update features.
Macintosh®: Mac OS® 10.6 or later; Intel® Processor 1GHz or higher; 32-bit Kernel and Extensions; 512 MB RAM; 300 MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; One available USB Port (required when using eInstruction® student response system); Internet connection to access the Web publishing and content update features.
Instructor's Presentations for PowerPoint® CD, Individual License 1200 slides 978-1-61960-500-8 $240.00 *
Individual License. This CD package contains presentations in PowerPoint format for each of the 30 chapters, comprising over 1200 slides of instructional material.

System Requirements
Windows®:
Intel® Pentium® II or compatible processor, Windows® 2000/XP/7/8, 128 MB RAM (256 MB RAM recommended), Internet Explorer® (6 or higher), allow active content, PowerPoint® Viewer (free download), and Adobe® Reader® (free download).
Macintosh®: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.X, 128 MB RAM (256 MB RAM recommended), Safari® (2.0 or higher), allow active content, PowerPoint® Viewer (free download for Mac OS® 9.X), Adobe® Reader® (free download).
Instructor's Presentations for PowerPoint® CD, Site License 1200 slides 978-1-61960-501-5 $600.00 *
Site License. This CD package contains presentations in PowerPoint format for each of the 30 chapters, comprising over 1200 slides of instructional material.

System Requirements
Windows®:
Intel® Pentium® II or compatible processor, Windows® 2000/XP/7/8, 128 MB RAM (256 MB RAM recommended), Internet Explorer® (6 or higher), allow active content, PowerPoint® Viewer (free download), and Adobe® Reader® (free download).
Macintosh®: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.X, 128 MB RAM (256 MB RAM recommended), Safari® (2.0 or higher), allow active content, PowerPoint® Viewer (free download for Mac OS® 9.X), Adobe® Reader® (free download).
Online Instructor Resources, 6yr. Individual Subscription 978-1-63126-485-6 $528.00 *

The Online Instructor Resources 6yr. Subscription provides 6 years of individual access to the classroom support materials used most, all in one convenient location. Included are the contents of the Instructor's Resource CD, the Instructor's Presentations for PowerPoint®, and ExamView® Assessment Suite.

*To order this item, please call 800.323.0440.
Table of Contents

Part 1: Basic Fashion and Business Concepts
1. The Meaning of Clothing and Fashion
2. Fashion Movement
3. Basic Economic Concepts
4. Substance of the Fashion Industry
5. Satisfying the Fashion Market
Part 2: Textile/Apparel Building Blocks
6. Textile Fibers and Yarns
7. Textile Fabrics and Finishes
Part 3: Designing and Producing Apparel
8. Using Design in Fashion
9. The Fashion Design Segment
10. Ready-to-Wear Manufacturing
11. Wholesale Apparel Marketing and Distribution
Part 4: Retail Business Fundamentals
12. The Retail Segment
13. Retail Positioning
14. Retail Merchandise
15. Planning to Buy
16. Merchandise Buying
Part 5: Strategies for Retail Success
17. Communicating Information
18. Concepts for Successful Selling
19. Calculating Financial Results
20. Service, Safety, and Security
Part 6: Fashion Promotion
21. Fashion Promotion Through Advertising and the Press
22. Visual Merchandising
23. Special Event Fashion Shows
Part 7: Fashion Business in Todays World
24. A Global Perspective
25. The Latest Fashion Business Trends
Part 8: Your Future in the Fashion Industry
26. Is a Fashion Career in Your Future?
27. Textile and Apparel Careers
28. Retail Careers
29. Promotion Careers
30. Entrepreneurship and Other Fashion-Related Careers
Look Inside
Online Text, 6yr. Classroom Subscription (min. 15)
g-wonlinetextbooks.com
Front Matter (g-wonlinetextbooks.com, Marketing)
g-wonlinetextbooks.com
Chapter 1 (g-wonlinetextbooks.com, Marketing)
g-wonlinetextbooks.com
Chapter 23 (g-wonlinetextbooks.com, Marketing)
Presentations for PowerPoint
PPS
Chapter 1 (PPS, 909 KB)
PPS
Chapter 23 (PPS, 935 KB)
Correlations
Florida
PDF
Marketing (PDF, 950 KB)
North Carolina
PDF
Fashion Marketing (PDF, 383 KB)
Oklahoma
 
Overview of the Fashion Industry
Pre-PAC Correlations
About the Author(s)

Mary G. Wolfe - has worked in all segments of the fashion industry, from textiles research to retail sales. She designed for a national sportswear firm before opening her own apparel business. She gained recognition as the personal fasion designer for the wife of a U.S. Vice President. As a consultant to several garment manufacturers, she has assisted with collection designs and pattern specifications.

Mary received the Outstanding Faculty Member Award for her teaching of fashion-related courses at the University of Delaware. She has been a New Jersey Woman of the Year and has been listed in Outstanding Young Women of America and National Dean's List. Mary is the author of Fashion and Fashion Marketing & Merchandising. She received her bachelor's degree in Textiles and Clothing from Iowa State University and her master's degree in General Business (M.B.A.) from West Chester University of Pennsylvania.