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Fashion Marketing & Merchandising, 4th Edition

Fashion Marketing & Merchandising, 4th Edition
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By: Mary G. Wolfe

ISBN: 978-1-61960-492-6
Format: Hardcover
Copyright: ©2014
Subject: Clothing and Fashion
Grade Level: 10-14
Retail Price: $93.28
School Price: $69.96


Fashion Marketing & Merchandising leads students through the business aspects of the fashion industry in addition to the career opportunities it offers. Included are the basics of market economics, textiles, design, and promotion. The latest concepts for manufacturing, mass customization, and niche specialization are reviewed, as are newer technologies such as automatic replenishment systems and radio frequency identification (RFID). The effects of industry globalization and consolidation are presented. Fashion careers, including entrepreneurship, are extensively covered in the last five chapters of the text.
  • Students gain an understanding of the entire textile/apparel/retail soft goods chain, from product design to manufacturing to final customer sale.
  • New retail trends are described, including showrooming, omni-channel retailing, and the latest Internet, mobile, and social media strategies.
  • A chapter on key retail performance indicators and financial calculations exposes students to the pricing strategies of the business.

Table of Contents

Part 1: Basic Fashion and Business Concepts
  1. The Meaning of Clothing and Fashion
  2. Fashion Movement
  3. Basic Economic Concepts
  4. Substance of the Fashion Industry
  5. Satisfying the Fashion Market

Part 2: Textile/Apparel Building Blocks
  6. Textile Fibers and Yarns
  7. Textile Fabrics and Finishes

Part 3: Designing and Producing Apparel
  8. Using Design in Fashion
  9. The Fashion Design Segment
10. Ready-to-Wear Manufacturing
11. Wholesale Apparel Marketing and Distribution

Part 4: Retail Business Fundamentals
12. The Retail Segment
13. Retail Positioning
14. Retail Merchandise
15. Planning to Buy
16. Merchandise Buying
Part 5: Strategies for Retail Success
17. Communicating Information
18. Concepts for Successful Selling
19. Calculating Financial Results
20. Service, Safety, and Security

Part 6: Fashion Promotion
21. Fashion Promotion Through Advertising and the Press
22. Visual Merchandising
23. Special Event Fashion Shows

Part 7: Fashion Business in Todays World
24. A Global Perspective
25. The Latest Fashion Business Trends

Part 8: Your Future in the Fashion Industry
26. Is a Fashion Career in Your Future?
27. Textile and Apparel Careers
28. Retail Careers
29. Promotion Careers
30. Entrepreneurship and Other Fashion-Related Careers

Look Inside

Online Text, 6yr. Classroom Subscription (min. 15)
   sample Front Matter (g-wonlinetextbooks.com, Marketing)
   sample Chapter 1 (g-wonlinetextbooks.com, Marketing)
   sample Chapter 23 (g-wonlinetextbooks.com, Marketing)
Presentations for PowerPoint
   sample Chapter 1 (PPS, 909 KB)
   sample Chapter 23 (PPS, 935 KB)
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.


   PDF Marketing (PDF, 950 KB)
North Carolina
   PDF Fashion Marketing (PDF, 383 KB)
Overview of the Fashion Industry
Pre-PAC Correlations
   PDF Fashion, Textiles, and Apparel Pre-PAC (PDF, 115 KB)
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Mary G. Wolfe - has worked in all segments of the fashion industry, from textiles research to retail sales. She designed for a national sportswear firm before opening her own apparel business. She gained recognition as the personal fasion designer for the wife of a U.S. Vice President. As a consultant to several garment manufacturers, she has assisted with collection designs and pattern specifications.

Mary received the Outstanding Faculty Member Award for her teaching of fashion-related courses at the University of Delaware. She has been a New Jersey Woman of the Year and has been listed in Outstanding Young Women of America and National Dean's List. Mary is the author of Fashion and Fashion Marketing & Merchandising. She received her bachelor's degree in Textiles and Clothing from Iowa State University and her master's degree in General Business (M.B.A.) from West Chester University of Pennsylvania.


School PriceOrder Quantity
Text 672 978-1-61960-492-6 $93.28$69.96
Online Text, 1yr. Individual Access Key Code 978-1-61960-733-0 $46.64$34.98
Online Student Center, 6yr. Classroom Subscription (min. 15) 978-1-63126-483-2 $115.28$86.46
Bundle (Text + Online Student Center, 6yr. Classroom Subscription) (min. 15) 978-1-63126-484-9 $154.00$115.50
Workbook 288 978-1-61960-497-1 $22.00$16.50
* Instructor's Resource CD 978-1-61960-498-8 $260.00$195.00*
* ExamView® Assessment Suite CD 1315 test questions 978-1-61960-499-5 $248.00$186.00*
* Instructor's Presentations for PowerPoint® CD, Individual License 1200 slides 978-1-61960-500-8 $240.00$180.00*
* Instructor's Presentations for PowerPoint® CD, Site License 1200 slides 978-1-61960-501-5 $600.00$450.00*
* Online Instructor Resources, 6yr. Individual Subscription 978-1-63126-485-6 $528.00$396.00*
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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