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Fashion Marketing & Merchandising, 3rd Edition

Fashion Marketing & Merchandising, 3rd Edition
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By: Mary G. Wolfe

ISBN: 978-1-59070-918-4
Format: Hardcover
Copyright: ©2009
Subject: Marketing
Grade Level: 10-14
Retail Price: $78.64
School Price: $58.98


Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of color photos make the world of fashion come to life for fashion marketing and merchandising students.
  • Describes the latest concepts of manufacturing, mass customization and niche specialization; trends in globalization; and environmental issues.
  • Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and internet retailing.
  • Fashion in Action activities encourage students apply many of the concepts learned in the chapter to real-life situations.
  • Extensive glossary helps students learn terms related to fashion marketing and merchandising.
  • Use of the complete teaching package enables you to develop an effective fashion marketing and merchandising program tailored to your students' unique needs.

Table of Contents

Part 1: Basic Fashion and Business Concepts
  1. The Meaning of Clothing and Fashion
  2. Fashion Movement
  3. Basic Economic Concepts
  4. Substance of the Fashion Industry
  5. Satisfying the Fashion Market

Part 2: Textile/Apparel Building Blocks
  6. Textile Fibers and Yarns
  7. Textile Fabrics and Finishes

Part 3: Designing and Producing Apparel
  8. Using Design in Fashion
  9. The Fashion Design Segment
10. Ready-to-Wear Manufacturing
11. Wholesale Apparel Marketing and Distribution

Part 4: Retail Business Fundamentals
12. The Retail Segment
13. Retail Positioning
14. Retail Merchandise
15. Planning to Buy
16. Merchandise Buying
Part 5: Strategies for Retail Success
17. Communicating Information
18. Concepts for Successful Selling
19. Calculating for Best Results
20. Service, Safety, and Security

Part 6: Fashion Promotion
21. Fashion Promotion Through Advertising and the Press
22. Visual Merchandising
23. Special Event Fashion Shows

Part 7: Fashion Business in Todays World
24. A Global Perspective
25. The Latest Fashion Business Trends

Part 8: Your Future in the Fashion Industry
26. Is a Fashion Career in Your Future?
27. Textile and Apparel Careers
28. Retail Careers
29. Promotion Careers
30. Entrepreneurship and Other Fashion-Related Careers

Look Inside

   sample Chapter 4 (PDF, 704 KB)
   sample Chapter 13 (PDF, 911 KB)
Online Text, 6yr. Classroom Subscription (min. 15)
   sample Front Matter (g-wonlinetextbooks.com, Clothing and Fashion)
   sample Chapter 4 (g-wonlinetextbooks.com, Clothing and Fashion)
   sample Chapter 13 (g-wonlinetextbooks.com, Clothing and Fashion)
Teacher's Presentations for PowerPoint® Individual License
   sample Chapter 1 (PPS, 2.79 MB)
   sample Chapter 23 (PPS, 2.78 MB)
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.


   PDF Fashion Merchandising (PDF, 223 KB)
Fashion Merchandising, Grades 9-12
   PDF Advanced Fashion Marketing (PDF, 165 KB)
   PDF Introduction to Fashion Marketing (PDF, 156 KB)
Fashion Marketing, Grades 9-12
   PDF Fashion Design and Merchandising (PDF, 65 KB)
   PDF Fashion Marketing (PDF, 316 KB)
West Virginia
   PDF Applied Design - Fashion Merchandising, Grades 9-12 (PDF, 295 KB)
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Mary G. Wolfe - has worked in all segments of the fashion industry, from textiles research to retail sales. She designed for a national sportswear firm before opening her own apparel business. She gained recognition as the personal fasion designer for the wife of a U.S. Vice President. As a consultant to several garment manufacturers, she has assisted with collection designs and pattern specifications.

Mary received the Outstanding Faculty Member Award for her teaching of fashion-related courses at the University of Delaware. She has been a New Jersey Woman of the Year and has been listed in Outstanding Young Women of America and National Dean's List. Mary is the author of Fashion and Fashion Marketing & Merchandising. She received her bachelor's degree in Textiles and Clothing from Iowa State University and her master's degree in General Business (M.B.A.) from West Chester University of Pennsylvania.


School PriceOrder Quantity
Text 672 978-1-59070-918-4 $78.64$58.98
Online Text, 1yr. Individual Subscription672 Purchase
Online Text, 1yr. Individual Access Key Code 672 978-1-61960-144-4 $39.32$29.49
Online Text, 6yr. Classroom Subscription (min. 15) 672 978-1-60525-700-6 $78.64$58.98
Bundle (Text + Online Text 6yr. Classroom Subscription, min. 15) 672 978-1-61960-051-5 $110.64$82.98
Student Workbook 288 978-1-59070-920-7 $18.64$13.98
* Teacher's Resource Guide 594 978-1-59070-921-4 $100.00$75.00*
* Teacher's Resource CD 978-1-59070-923-8 $248.00$186.00*
* ExamView® Assessment Suite CD 1320 test questions 978-1-59070-973-3 $244.00$183.00*
* Teacher's Presentations for PowerPoint® Individual License 560 slides 978-1-59070-924-5 $168.00$126.00*
* Teacher's Presentations for PowerPoint® Site License 560 slides 978-1-59070-925-2 $504.00$378.00*
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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