The new edition of Fashion gives your students an in-depth look at the exciting world of fashion. This colorful text is designed for non-laboratory textile and clothing courses. Hundreds of contemporary images illustrate concepts and enhance learning. Updated information paints for students a current picture of the fashion scene. Fashion can help your students become future employees in fashion-related businesses.
Help students understand today’s apparel industry and learn the skills needed to become more attuned to consumer concerns.
Explore globalization and current trends for textile companies, apparel manufacturers, retailers, and consumers, including industry-wide collaboration, omni-channel retailing, and cross-channel shopping.
Analyze how the availability of information online is changing fashion firms’ product development, promotion, and selling techniques and how apps and social media affect consumer comparison shopping and buying practices.
Weigh the dilemma of imports, environmental sustainability, and ethical and social issues about companies when buying their goods.
Expose students to career clusters and the many career opportunities within the apparel industry.
Products & Prices6-12 Education
Table of Contents
Clothes and Fashion
1. The Why of Clothes 2. Knowing About Fashion 3. Garment Styles and Parts
4. The Development of Fashion 5. The Textile Industry and Home Sewing Patterns 6. Apparel Production 7. Fashion Promotion and Retailing
Textiles: The Science of Apparel
8. Textile Fibers and Yarns 9. Fabric Construction and Finishes
Design: The Art of Apparel
10. The Element of Color 11. More Elements of Design 12. Principles of Design
Consumers of Clothing
13. Wardrobe Considerations 14. Wardrobe Planning 15. Being a Smart Consumer 16. Making the Right Purchase 17. Apparel for People with Special Needs 18. Caring for Clothes
Apparel Industry Careers
19. A Career for You 20. Careers in the Textile Industry 21. Careers in Apparel Design and Production 22. Fashion Merchandising and Other Retail Industry Careers 23. Careers in Fashion Promotion 24. Other Careers and Entrepreneurial Opportunities
Mary G. Wolfe - has worked in all segments of the fashion industry, from textiles research to retail sales. She designed for a national sportswear firm before opening her own apparel business. She gained recognition as the personal fasion designer for the wife of a U.S. Vice President. As a consultant to several garment manufacturers, she has assisted with collection designs and pattern specifications.
Mary received the Outstanding Faculty Member Award for her teaching of fashion-related courses at the University of Delaware. She has been a New Jersey Woman of the Year and has been listed in Outstanding Young Women of America and National Dean's List. Mary is the author of Fashion and Fashion Marketing & Merchandising. She received her bachelor's degree in Textiles and Clothing from Iowa State University and her master's degree in General Business (M.B.A.) from West Chester University of Pennsylvania.