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6-12 Education College & Career

Entrepreneurship, 2nd Edition

By: Brenda Clark and Judy Commers
ISBN: 978-1-63126-635-5
Format: Hardcover
Copyright: 2018
Subject: Marketing
Grade Level: 9-12
Description
Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit strategies. Economic concepts are integrated into chapters, and a separate Economics Glossary is included. Two accounting chapters reinforce financial topics. Data files to support the business plan project are available on the companion website. College and career standards for reading, writing, speaking, and listening are incorporated in end-of-chapter activities.
Products & Prices 6-12 Education
Products Pages ISBN Retail Price School Price Order Quantity
Text 560 978-1-63126-635-5 $106.64 $79.98
Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit strategies. Economic concepts are integrated into chapters, and a separate Economics Glossary is included. Two accounting chapters reinforce financial topics. Data files to support the business plan project are available on the companion website. College and career standards for reading, writing, speaking, and listening are incorporated in end-of-chapter activities.
Workbook 978-1-63126-639-3 $24.00 $18.00
Organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
Instructor's Resource CD 978-1-63126-641-6 $260.00 $195.00 *
This Instructor's Resource CD contains the following items:
  • Resource Materials. Includes an introduction and overview of teaching material, best practices and classroom strategies, assessment rubrics, and correlations to national certification standards in PDF format.
  • Chapter Resources. Material provided for each chapter of the text includes:
    • Textbook Answer Keys for review questions and activities in PDF format.
    • Student Workbook Answer Keys in PDF format.
    • Lesson Plans in Microsoft Word (DOCX) format.
    • Activity Files in Microsoft Word (DOCX) and Excel (XLSX) format.


System Requirements
Windows®:
Intel® Pentium® dual-core processor 2GHz or equivalent, Windows® 7/8/10, 2GB RAM, Internet Explorer®, allow active content, and Adobe® Reader® (free download).
*Internet connection required to access web links and free downloads.
Macintosh®:Intel® processor 2GHz or equivalent, Mac OS® X v10.6 or higher, 2GB RAM, Safari®, allow active content, and Adobe® Reader® (free download).
*Internet connection required to access web links and free downloads.
ExamView® Assessment Suite CD 978-1-63126-642-3 $248.00 $186.00 *
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator, ExamView® Test Manager, and ExamView® Test Player. This product includes 19 test banks with over 1000 questions.

System Requirements
Windows®:
Windows® 7, 8, or 10 (32 or 64 bit); Intel® Pentium® dual-core processor 2GHz or higher (or equivalent); 2GB RAM; 500MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features.
Macintosh®: Mac OS® 10.9, 10.10, or 10.11; Intel® Processor 2GHz or higher; 32-bit and 64-bit Kernel and Extensions; 2GB RAM; 300MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features.
Instructor's Presentations for PowerPoint® CD, Individual License 978-1-63126-643-0 $244.00 $183.00 *
Individual License. This product contains presentations in PowerPoint format for each of the chapters.

The presentations are best viewed in PowerPoint 2003 or higher or in the PowerPoint Viewer. If viewed in earlier versions of PowerPoint, they may not display properly. Also provided is a link that allows download of the current version of PowerPoint Viewer. Internet connection required to access web links, streaming content, and free downloads.

System Requirements
Windows®:
Intel Pentium II or compatible processor, Windows 2000/XP/7/8, 128 MB RAM (256 MB RAM recommended), Internet Explorer (6 or higher), allow active content, PowerPoint Viewer (free download), and Adobe Reader (free download). Internet connection required to access web links, streaming content, and free downloads.

Macintosh®: PowerPC G4, G5 or Intel processor, Mac OS X v10.X, 128 MB RAM (256 MB RAM recommended), Safari (2.0 or higher), allow active content, PowerPoint Viewer (free download for Mac OS 9.X), and Adobe Reader (free download). Internet connection required to access web links, streaming content, and free downloads.
Companion Website       View Site
*To order instructor's materials call 800.323.0440.
Previous Edition
Entrepreneurship
Table of Contents

Unit 1 Entrepreneurship
1. Entrepreneurial Careers
2. Business Plan
3. Ethics and Social Responsibility
Unit 2 Explore the Opportunities
4. Local and Global Opportunities
5. Market Research
6. Business Ownership
Unit 3 Building the Business
7. Site Selection
8. Legal Issues
9. Business Funding
Unit 4 Examining the Four Ps of Marketing
10. Product, Price, and Place
11. Promotions and Selling
12. Marketing Plan
Unit 5 Managing the Business
13. Management Functions
14. Human Resources Management
15. Purchases and Inventory Management
16. Risk Management
17. Financial Management
Unit 6 Expanding and Exiting
18. Business Growth
19. Exit Strategies
Look Inside
Online Text, 1yr. Individual Subscription
g-wonlinetextbooks.com
Front Matter (g-wonlinetextbooks.com, Marketing)
g-wonlinetextbooks.com
Chapter 1 (g-wonlinetextbooks.com, Marketing)
g-wonlinetextbooks.com
Chapter 10 (g-wonlinetextbooks.com, Marketing)
Instructor's Presentations for PowerPoint® CD, Individual License
PPS
Chapter 1 (PPS, 2.5 MB)
Companion Website
www.g-wlearning.com
View Site (www.g-wlearning.com, Marketing)
Correlations
Precision Exams
PDF
Entrepreneurship (PDF, 538 KB)
Tennessee
PDF
Entrepreneurship (PDF, 124 KB)
Texas
PDF
Entrepreneurship (PDF, 146 KB)
About the Author(s)

Brenda Clark - Brenda Clark is a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She currently serves as the Professional Development Manager for MBA Research and Curriculum Center and is the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

Judy Commers - has been a marketing teacher-coordinator and DECA advisor for Indiana Public Schools for over 31 years. For over 14 years, she has supervised a student-based enterprise. She also teaches business and marketing at the community college level and is an instructor for the Indiana Marketing Academy, which teachers attend for college credit. She received her bachelor's degree in Business and Distributive Education and an M.A.E. in Vocational Business and Distributive Education from Ball State University.