Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit. Economic concepts are integrated into chapters, and a separate Economics Glossary is included. Two accounting chapters reinforce financial topics. Data files to support the business plan project are available on the companion website. College and career standards for reading, writing, speaking, and listening are incorporated in end-of-chapter activities.
Hands-on learning is provided by the project-based Building Your Business Plan activity found at the end of every chapter.
Over 50 case studies featuring real entrepreneurs provide a link to the real world.
Event Prep features support readiness for student organization competitions.
Products & Prices6-12 Education
Table of Contents
Unit 1: Entrepreneurship
1. Entrepreneurial Careers 2. Business Plan 3. Ethics and Social Responsibility
Unit 2: Explore the Opportunities
4. Local and Global Opportunities 5. Market Research 6. Business Ownership
Unit 3: Building the Business
7. Site Selection 8. Legal Issues 9. Business Funding
Unit 4: Examining the Four Ps of Marketing
10. Product, Price, and Place 11. Promotion and Selling 12. Marketing Plan
Unit 5: Managing the Business
13. Management Functions 14. Human Resources Management 15. Purchases and Inventory Management 16. Risk Management 17. Financial Management
Brenda Clark - Brenda Clark is a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She currently serves as the Professional Development Manager for MBA Research and Curriculum Center and is the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.
Judy Commers - has been a marketing teacher-coordinator and DECA advisor for Indiana Public Schools for over 31 years. For over 14 years, she has supervised a student-based enterprise. She also teaches business and marketing at the community college level and is an instructor for the Indiana Marketing Academy, which teachers attend for college credit. She received her bachelor's degree in Business and Distributive Education and an M.A.E. in Vocational Business and Distributive Education from Ball State University.