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6-12 Education College & Career

Entrepreneurship

By: Brenda Clark and Judy Commers
ISBN: 978-1-60525-782-2
Format: Hardcover
Copyright: 2013
Subject: Marketing
Grade Level: 9-12
Description
Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit. Economic concepts are integrated into chapters, and a separate Economics Glossary is included. Two accounting chapters reinforce financial topics. Data files to support the business plan project are available on the companion website. College and career standards for reading, writing, speaking, and listening are incorporated in end-of-chapter activities.
  • Hands-on learning is provided by the project-based Building Your Business Plan activity found at the end of every chapter.
  • Over 50 case studies featuring real entrepreneurs provide a link to the real world.
  • Event Prep features support readiness for student organization competitions.
Products & Prices 6-12 Education
Products Pages ISBN Retail Price School Price Order Quantity
Text 560 978-1-60525-782-2 $93.28 $69.96
Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit. Economic concepts are integrated into chapters, and a separate Economics Glossary is included. Two accounting chapters reinforce financial topics. Data files to support the business plan project are available on the companion website. College and career standards for reading, writing, speaking, and listening are incorporated in end-of-chapter activities.
Workbook 133 978-1-60525-784-6 $22.00 $16.50
Designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
Instructor's Annotated Workbook 133 978-1-60525-905-5 $80.00 $60.00 *
Designed for presenting answers to workbook activities right where you need them.
Instructor's Resource CD 978-1-60525-783-9 $260.00 $195.00 *
This Instructor's Resource CD contains the following items:
  • Instructor's Resources. A basic overview of how to teach Entrepreneurship.
  • Chapter Resources. Term definitions and answers to Checkpoint, Review Your Knowledge, and Apply Your Knowledge questions in PDF format that you can view and print from your computer. Reproducible masters with QR codes for each chapter are also provided.
  • Lesson Plans. Customizable daily lesson plans in Microsoft Word (DOCX) format.
  • Annotated Workbook. Includes answers to workbook activities. Provided in PDF format.
  • National Standards. Easy-to-read guides to the correlation to the Common Core State Standards Initiative.

System Requirements
Windows®:
Intel® Pentium® II or compatible processor, Windows® 2000/XP/7, 128 MB RAM (256 MB RAM recommended), Internet Explorer® (6 or higher), Adobe® Reader® and Flash® Player (free downloads).
Macintosh®: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.4/10.6/10.7, 128 MB RAM (256 MB RAM recommended), Safari® (2.0 or higher), Adobe® Reader® and Flash® Player (free downloads).
ExamView® Assessment Suite CD 970 test questions 978-1-60525-785-3 $248.00 $186.00 *
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator, ExamView® Test Manager, and ExamView® Test Player. This CD includes 19 test banks with a total of 970 questions.

System Requirements
Windows®:
Windows® XP SP, Vista SP1, Windows® 7 (32-bit), or Windows® 7 (64-bit); Intel® Pentium® IV Processor 1GHz or higher (or equivalent); 512 MB RAM; 500 MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; One available USB Port (required when using eInstruction® student response system); Internet connection to access the Web publishing and content update features.
Macintosh®: Mac OS® 10.5.8 or OS® 10.6.4 or OS® 10.7; Intel® Processor 1GHz or higher; 32-bit Kernel and Extensions; 512 MB RAM; 300 MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; One available USB Port (required when using eInstruction® student response system); Internet connection to access the Web publishing and content update features.
Mobile Companion Website       View Site
Companion Website       View Site
*To order instructor's materials call 800.323.0440.
Table of Contents

Unit 1: Entrepreneurship
1. Entrepreneurial Careers
2. Business Plan
3. Ethics and Social Responsibility
Unit 2: Explore the Opportunities
4. Local and Global Opportunities
5. Market Research
6. Business Ownership
Unit 3: Building the Business
7. Site Selection
8. Legal Issues
9. Business Funding
Unit 4: Examining the Four Ps of Marketing
10. Product, Price, and Place
11. Promotion and Selling
12. Marketing Plan
Unit 5: Managing the Business
13. Management Functions
14. Human Resources Management
15. Purchases and Inventory Management
16. Risk Management
17. Financial Management
Unit 6: Expanding and Exiting
18. Business Growth
19. Exit Strategies
Look Inside
Text
PDF
Chapter 1 (PDF, 1.17 MB)
PDF
Chapter 10 (PDF, 1.78 MB)
Online Text, 6yr. Classroom Subscription (min. 15)
g-wonlinetextbooks.com
Front Matter (g-wonlinetextbooks.com, Business)
g-wonlinetextbooks.com
Chapter 1 (g-wonlinetextbooks.com, Business)
g-wonlinetextbooks.com
Chapter 10 (g-wonlinetextbooks.com, Business)
Companion Website
www.g-wlearning.com
View Site (www.g-wlearning.com, Marketing)
m.g-wlearning.com
View Mobile Site (m.g-wlearning.com, Marketing)
Correlations
Florida
PDF
Entrepreneurship (PDF, 611 KB)
North Carolina
PDF
Entrepreneurship I (PDF, 412 KB)
 
Entrepreneurship II
Texas
PDF
Entrepreneurship (PDF, 295 KB)
About the Author(s)

Brenda Clark - Brenda Clark is a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She currently serves as the Professional Development Manager for MBA Research and Curriculum Center and is the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

Judy Commers - has been a marketing teacher-coordinator and DECA advisor for Indiana Public Schools for over 31 years. For over 14 years, she has supervised a student-based enterprise. She also teaches business and marketing at the community college level and is an instructor for the Indiana Marketing Academy, which teachers attend for college credit. She received her bachelor's degree in Business and Distributive Education and an M.A.E. in Vocational Business and Distributive Education from Ball State University.