Retailing and E-tailing
By: Mickey Kosloski and Sharon DavisCopyright: 2015
Subject: Marketing
Grade Level: 9-12
- Retailing and E-tailing integrates the four Ps of marketing into the operations of retail and e-tail businesses. Retail-specific topics in the areas of business operations, merchandising, customer service, and selling are presented. The differences between traditional retail operations and e-tailing are also explored. College and career readiness activities covering writing, speaking, and listening are incorporated. Related activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Career Ready Practices are also included.
- A Math Skills Handbook provides a quick reference for basic math functions.
- DECA Coach activities help prepare students for student organization competitions.
- The text is correlated to NOCTI's Retail Merchandising Job Ready Assessment (Test Code 4153), supporting student certification.
- Products & Prices 6-12 Education
- Table of Contents
- Unit 1: Retailing1. Retail Industry Profile
2. Brick-and-Mortar Retail
3. Nonstore Retail OperationsUnit 2: Marketplace Strategy4. Marketing Research
5. Targeting the MarketUnit 3: Product, Place, and Price6. Merchandise Planning
7. Purchasing and Inventory Control
8. Pricing StrategiesUnit 4: Promotion9. Retail Communication
10. Selling
11. Customer Service StrategiesUnit 5: Visual Merchandising12. In-Store Merchandising
13. Online Merchandising
14. Creating an E-tail WebsiteUnit 6: Managing the Business15. Retail Management
16. Working as a Team
17. Ethics and the Law
18. RiskUnit 7: Retail Careers19. Preparing for a Career
20. Job Applications and Interviews - The Look Inside images are for preview purposes only. The format of the actual product may vary from the images shown.
- Correlations
- National Retail FederationPennsylvaniaPA Dept of Ed Correlation of Competency Task List (PDF, 377 KB)South CarolinaMerchandisingCTE—Priority 39 Merchandising, 9-12TennesseeRetail Operations (PDF, 122 KB)Texas CorrelationRetailing and E-tailing (PDF, 389 KB)Texas College and Career Readiness Standards (PDF, 323 KB)
- About the Author(s)