Principles of Business, Marketing, and Finance

Principles of Business, Marketing, and Finance is a contemporary text that presents business concepts that are vitally important in today's workplace. The basics of business, marketing, and finance are introduced in an easy-to-understand manner that helps students connect the concepts of business to their everyday life.

Students studying this text learn basic principles and concepts about commerce, which can help them become more valuable as employees. Becoming knowledgeable about how business operates and contributes to our society can assist students in becoming better citizens. Understanding how the economy operates can help make students better consumers.

Additional highlights of Principles of Business, Marketing, and Finance include:

• Contemporary business topics, such as global business, ethics, and business law, help develop student awareness of business information that is needed in today's workplace.
• Digital citizenship is explained in detail to prepare students for professional responsibilities in school and in a career.
• Math features provide an opportunity for students to learn and apply math concepts in a context that applies to real-world scenarios. A Math Skills Handbook is also included in the text.
• Exploring Careers features examine a wide variety of opportunities within the Business Management & Administration career cluster, making students aware of career possibilities.
• Career Success chapters help students to prepare and apply for a job, as well as begin their first day in a work environment.

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Text 978-1-63126-455-9	560	978-1-63126-455-9	$116.00*
Principles of Business, Marketing, and Finance is a contemporary text that presents business concepts that are vitally important in today’s workplace. The basics of business, marketing, and finance are introduced in an easy-to-understand manner that helps students connect the concepts of business to their everyday life. Students studying this text learn basic principles and concepts about commerce, which can help them become more valuable as employees. Becoming knowledgeable about how business operates and contributes to our society can assist students in becoming better citizens. Understanding how the economy operates can help make students better consumers. Additional highlights of Principles of Business, Marketing, and Finance include: Contemporary business topics, such as global business, ethics, and business law, help develop student awareness of business information that is needed in today's workplace. Digital citizenship is explained in detail to prepare students for professional responsibilities in school and in a career. Math features provide an opportunity for students to learn and apply math concepts in a context that applies to real-world scenarios. A Math Skills Handbook is also included in the text. Exploring Careers features examine a wide variety of opportunities within the Business Management & Administration career cluster, making students aware of career possibilities. Career Success chapters help students to prepare and apply for a job, as well as begin their first day in a work environment.
Workbook 978-1-63126-456-6	226	978-1-63126-456-6	$28.00*
Organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
*Qualified schools may be eligible for a 25% discount.

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Online Text, 1yr. Indv. Subscription (Instant Access) 978-1-63126-460-3		978-1-63126-460-3	$58.00*
Online Textbook. All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Instant Access. Upon purchase, you will receive a key code to redeem at the G-W Online Textbooks site. Note: There is no physical product shipped via the mail. To learn more visit, “How do I purchase G-W Online Textbooks?”
Online Learning Suite, 6yr. Classroom Subscription (min. 15) 978-1-63126-457-3		978-1-63126-457-3	$133.40*
The Online Learning Suite for Principles of Business, Marketing, and Finance offers a complete learning package that is accessible through any Internet-enabled device, including computers, smartphones, and tablets. Students can study in the classroom or on the go: whenever or wherever it is most convenient. Instructional materials included are: Online Textbook All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Companion Website Activities that correspond to textbook content are readily available on this special website that provides a means of attracting student attention while increasing comprehension and retention of key concepts. Vocabulary games, e-flash cards, and matching activities are examples of the included content. Online Student Workbook This is an exact reproduction of the printed workbook with features that provide options to meet classroom needs. Pages can be printed on demand for assignment, or students can complete their assignments online using embedded form fields and then print or e-mail the results for grading.
Bundle (Text + Online Learning Suite, 6yr. Classroom Subscription) (min. 15) 978-1-63126-458-0		978-1-63126-458-0	$174.00*
Bundle includes a copy of the Student Textbook and Online Learning Suite 6yr. Classroom Subscription. Minimum quantity of 15 must be purchased.
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*Qualified schools may be eligible for a 25% discount.

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Instructor's Resource CD 978-1-63126-461-0		978-1-63126-461-0	$266.64*	Call to Order‡
This Instructor's Resource CD contains the following items: Instructor’s Materials. Includes an introduction and overview of the teaching material, best practices and classroom strategies, assessment rubrics, and correlations to national standards in PDF format. Chapter Resources. Material provided for each chapter of the text includes: Textbook Answer Keys for textbook sections and chapter review questions in PDF format. Workbook Answer Keys in PDF format. Lesson Plans in Microsoft Word (DOCX) format. System Requirements Windows®:Intel® Pentium® II or compatible processor, Windows® 2000/XP/7/8, 128 MB RAM (256 MB RAM recommended), Internet Explorer® (6 or higher), allow active content, and Adobe® Reader® (free download). *Internet connection required to access web links and free downloads. Macintosh®: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.X, 128 MB RAM (256 MB RAM recommended), Safari® (2.0 or higher), allow active content, Adobe® Reader® (free download). *Internet connection required to access web links and free downloads.
ExamView® Assessment Suite CD 978-1-63126-462-7		978-1-63126-462-7	$252.00*	Call to Order‡
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator, ExamView® Test Manager, and ExamView® Test Player. This product includes 23 test banks with a total of 1150 questions. System Requirements Windows®: Windows® 7 or Windows® 8 (32 or 64-bit); Intel® Pentium® IV Processor 2GHz or higher (or equivalent); 512 MB RAM; 500 MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features. Macintosh®: Mac OS® 10.7, 10.8, 10.9, or 10.10; Intel® Processor 2GHz or higher; 32-bit and 64-bit Kernel and Extensions; 512 MB RAM; 300 MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; Internet connection to access the Web publishing and content update features.
Teacher's Presentations for PowerPoint® Individual License 978-1-63126-463-4		978-1-63126-463-4	$244.00*	Call to Order‡
Individual License. This product contains presentations in PowerPoint format for each of the 23 chapters, comprising 790 slides of instructional material. The presentations are best viewed in PowerPoint 2003 or higher or in the PowerPoint Viewer. If viewed in earlier versions of PowerPoint, they may not display properly. Also provided is a link that allows download of the current version of PowerPoint Viewer. System Requirements Windows®: Intel® Pentium® II or compatible processor, Windows® 2000/XP/7, 128 MB RAM (256 MB RAM recommended), Internet Explorer® (6 or higher), allow active content, PowerPoint® Viewer (free download), and Adobe® Reader® (free download). *Internet connection required to access web links and free downloads. Macintosh®: PowerPC® G4, G5 or Intel® processor, Mac OS® Xv10.X, 128 MB RAM (256 MB RAM recommended), Safari® (2.0 or higher), allow active content, PowerPoint® Viewer (free download for Mac OS® 9.X), and Adobe® Reader® (free download). *Internet connection required to access web links and free downloads.
Online Instructor Resources, 6yr. Indv. Subscription, Free with Qualified Purchase 978-1-63126-459-7		978-1-63126-459-7	$528.00*	Call to Order‡
The Online Instructor Resources 6yr. Subscription provides 6 years of individual access to the classroom materials used most—all in one convenient location. This provides instructor access to the online textbook, workbook, answer keys, lesson plans, PowerPoint® presentations, and ExamView® Assessment Suite Software with question banks.
*Qualified schools may be eligible for a 25% discount.
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Table of Contents

Unit 1 Business Environment

1. Introduction to Business and Economics
2. Economic Activity
3. Business Law and Ethics
4. Business in the Free Enterprise
5. Business in a Global Economy

Unit 2 Business Management

6. Entrepreneurship
7. Business Organization, Management, and Leadership
8. Production of Goods
9. Human Resources Management

Unit 3 Marketing

10. Marketing
11. Product, Price, and Place
12. Promotion
13. Selling

Unit 4 Business Finance

14. Risk Management
15. Money and Banking
16. Credit
17. Financial Management

Unit 5 Personal Finance

18. Income and Taxes
19. Personal Banking and Investments
20. Insurance

Unit 6 Managing Your Career

21. Career Planning
22. Writing for Employment
23. Digital Citizenship

Look Inside

The Look Inside images are for preview purposes only. The format of the actual product may vary from the images shown.

Online Text, 1yr. Indv. Subscription (Instant Access)

Front Matter (g-wonlinetextbooks.com Business)

Chapter 1 (g-wonlinetextbooks.com Business)

Chapter 10 (g-wonlinetextbooks.com Business)

Teacher's Presentations for PowerPoint® Individual License

Chapter 1 (2.44 MB)

Companion Website

View Site (www.g-wlearning.com Business)

Correlations

Florida

Business Supervision and Management (PDF, 609 KB)

Oklahoma

Business Foundations – Grades 9‐12 (PDF, 168.98 KB)

South Carolina

 

Business Principles and Management

Tennessee

Introduction to Business & Marketing (PDF, 134 KB)

Texas

Principles of Business, Marketing, and Finance (PDF, 180 KB)

YouScience® Industry Certifications

Business Management (PDF, 121 KB)

About the Author(s)

Robert L. Dansby - is a retired instructor of accounting, business, and personal finance at Chattahoochee Valley Community College in Alabama, where he also serves as Chairperson of the Division of Business and Social Science. In addition, Bob is a small business, tax, and personal finance consultant. He is the author of numerous textbooks and workbooks in the areas of accounting, cost accounting, managerial accounting, business math, and personal finance. He has also written several articles for professional journals, served a five-year term as editor of the Georgia Business Education Association Journal, and has given more than 30 presentations at national and regional business education and accounting conferences. Bob holds a PhD in business education from Southern Illinois University at Carbondale.

Chris Gassen - is the principal of an investment firm and was formerly an equity mutual fund manager, financial analyst, accountant, and college instructor. Chris writes educational materials and business valuations. He holds a master of business administration degree with a concentration in finance from Indiana University and a bachelor of science degree in management from Oakland University. He is a Chartered Financial Analyst (CFA) and served as a grader for the national CFA exam.

Brenda Clark - was a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She served as the Professional Development Manager for MBA Research and Curriculum Center and was the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.