Marketing Dynamics, 3rd Edition

Marketing Dynamics provides a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Related activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Career Ready Practices are also included.

• DECA activities are included in each of the 33 chapters to support leadership development.
• An ongoing marketing plan provides a project-based hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website).
• The text supports student preparation for the A•S•K Institute's Fundamental Marketing Concepts certification exam.

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Products	Pages	ISBN	Retail Price	Order Quantity
Text 978-1-61960-343-1	768	978-1-61960-343-1	$112.00*
Marketing Dynamics provides a well rounded introduction to the 4Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Career Ready Practices are also included.
Student Workbook 978-1-61960-348-6	288	978-1-61960-348-6	$24.00*
Designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
*Qualified schools may be eligible for a 25% discount.

Products		ISBN	Retail Price	Order Quantity
Online Text, 1yr. Indv. Subscription (Instant Access) 978-1-61960-344-8				978-1-61960-344-8
Online Textbook. All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Instant Access. Upon purchase, you will receive a key code to redeem at the G-W Online Textbooks site. Note: There is no physical product shipped via the mail. To learn more visit, “How do I purchase G-W Online Textbooks?”
Online Student Center, 6yr. Classroom Subscription (min. 15) 978-1-63126-495-5		978-1-63126-495-5	$128.80*
The Online Student Center for Marketing Dynamics offers a complete learning package that is accessible through any Internet-enabled device, including computers, smartphones, and tablets. Students can study in the classroom or on the go: whenever or wherever it is most convenient. Instructional materials included are: Online Textbook All content from the print textbook is included with exact page reproductions to ensure that students do not miss any important information or illustrations. Navigation is easy with a linked table of contents, and the search function helps students to easily find information. Companion Website Activities that correspond to textbook content are readily available on this special website that provides a means of attracting student attention while increasing comprehension and retention of key concepts. E-flash cards, matching activities, and posttests are examples of the included content. Mobile Site With many students having smartphones and tablets, they can now study outside of the classroom or home. The mobile web app format allows students to quiz themselves using e-flash cards and the vocabulary game, and assess their learning with pretests and posttests. Online Student Workbook This is an exact reproduction of the printed workbook with features that provide options to meet classroom needs. Pages can be printed on demand for assignment.
Bundle (Text + Online Student Center, 6yr. Classroom Subscription) (min. 15) 978-1-63126-496-2		978-1-63126-496-2	$168.00*
Bundle includes a copy of the Student Textbook and Online Student Center 6yr. Classroom Subscription. Minimum quantity of 15 must be purchased.
Mobile Companion Website View Site				View Site
Companion Website View Site				View Site
*Qualified schools may be eligible for a 25% discount.

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Instructor's Edition 978-1-61960-347-9		978-1-61960-347-9	$120.00*	Call to Order‡
Provides teaching strategies on every page, including cooperative learning activities, DECA activities, workplace and academic connections and critical thinking questions and answers. Lesson Planning Guides for each chapter provide correlations to the National Marketing Education Standards, a DECA cocurricular activity, chapter outlines with correlations to supplement resources, and suggestions for key activities and DECA role plays.
Instructor's Annotated Workbook 978-1-61960-349-3		978-1-61960-349-3	$80.00*	Call to Order‡
Presents answers for activities in the Student Workbook.
Instructor's Resource CD 978-1-61960-352-3		978-1-61960-352-3	$260.00*	Call to Order‡
The Instructor's Resource CD contains the following items: Resource Materials. An introduction and overview of teaching material. Files are in PDF format. National Standards. Easy-to-read guides to national standards correlations. Instructor's Edition. Instructor's Edition of the student text with annotations provided in PDF format. Chapter Resources. Answer Keys for Checkpoint questions, end-of-chapter review, and assessment activities in PDF format. Lesson Plans. Customizable daily Lesson Plans in Microsoft Word (DOCX) format. Instructor's Annotated Workbook. Answers to workbook activities provided in PDF format. Activity Masters. Printable instructional materials provided in PDF format. System Requirements Windows®: Intel® Pentium® II or compatible processor, Windows® 2000/XP/7/8, 128 MB RAM (256 MB RAM recommended), Internet Explorer® (6 or higher), allow active content, and Adobe® Reader® (free download). Macintosh®: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.X, 128 MB RAM (256 MB RAM recommended), Safari® (2.0 or higher), allow active content, Adobe® Reader® (free download).
ExamView® Assessment Suite CD 978-1-61960-353-0		978-1-61960-353-0	$248.00*	Call to Order‡
The ExamView® Assessment Suite allows you to quickly and easily create, administer, and score paper and online tests. The ExamView® Assessment Suite includes the ExamView® Test Generator, ExamView® Test Manager, and ExamView® Test Player. This product includes 33 test banks with a total of 1650 questions. System Requirements Windows®: Windows® XP SP or later; Intel® Pentium® IV Processor 1GHz or higher (or equivalent); 512 MB RAM; 500 MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; One available USB Port (required when using eInstruction® student response system); Internet connection to access the Web publishing and content update features. Macintosh®: Mac OS® 10.6 or later; Intel® Processor 1GHz or higher; 32-bit and 64-bit Kernel and Extensions; 512 MB RAM; 300 MB hard disk space; Monitor capable of displaying 1024 x 768 or higher resolution; One available USB Port (required when using eInstruction® student response system); Internet connection to access the Web publishing and content update features.
Instructor's Presentations for PowerPoint® CD, Individual License 978-1-61960-354-7		978-1-61960-354-7	$240.00*	Call to Order‡
Individual License. This CD package contains presentations in PowerPoint format for each of the 33 chapters, comprising over 800 slides of instructional material. System Requirements Windows®: Intel® Pentium® II or compatible processor, Windows® 2000/XP/7/8, 128 MB RAM (256 MB RAM recommended), Internet Explorer® (6 or higher), allow active content, PowerPoint® Viewer (free download), and Adobe® Reader®(free download). Macintosh®: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.X, 128 MB RAM (256 MB RAM recommended), Safari® (2.0 or higher), allow active content, PowerPoint® Viewer (free download for Mac OS® 9.X), Adobe® Reader®(free download). *Internet connection required to access web links and free downloads.
Instructor's Presentations for PowerPoint® CD, Site License 978-1-61960-355-4		978-1-61960-355-4	$600.00	Call to Order‡
Site License. This CD package contains presentations in PowerPoint format for each of the 33 chapters, comprising over 800 slides of instructional material. System Requirements Windows®: Intel® Pentium® II or compatible processor, Windows® 2000/XP/7/8, 128 MB RAM (256 MB RAM recommended), Internet Explorer® (6 or higher), allow active content, PowerPoint® Viewer (free download), and Adobe® Reader®(free download). Macintosh®: PowerPC® G4, G5 or Intel® processor, Mac OS® X v10.X, 128 MB RAM (256 MB RAM recommended), Safari® (2.0 or higher), allow active content, PowerPoint® Viewer (free download for Mac OS® 9.X), Adobe® Reader®(free download). *Internet connection required to access web links and free downloads.
Online Instructor Resources, 6yr. Indv. Subscription, Free with Qualified Purchase 978-1-63126-497-9		978-1-63126-497-9	$528.00*	Call to Order‡
The Online Instructor Resources 6yr. Subscription provides 6 years of individual access to the classroom support materials used most, all in one convenient location. Included are the contents of the Online Instructor’s Edition, Online Instructor’s Annotated Workbook, Instructor's Resource CD, the Instructor's Presentations for PowerPoint®, and ExamView® Assessment Suite.
*Qualified schools may be eligible for a 25% discount.
‡To order this item, please call 800.323.0440.

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Table of Contents

Unit 1: Marketing Dynamics

1. Marketing and You
2. Marketing Basics
3. Business Basics
4. Marketing Plan
5. Ethics and Social Responsibility

Unit 2: Dynamics of the Economy

6. Economic Principles and Systems
7. Market Forces and Economic Indicators
8. Business Cycles and the Role of Government
9. Global Trade

Unit 3: Marketplace Dynamics

10. Marketing Research
11. Competition
12. Targeting a Market
13. Business-to-Consumer (B2C) Marketing
14. Business-to-Business (B2B) Marketing

Unit 4: Product Dynamics

15. Products and Services
16. New Product Development
17. Branding

Unit 5: Price Dynamics

18. Price
19. Price Strategies

Unit 6: Place Dynamics

20. Place
21. Purchasing and Inventory Control

Unit 7: Promotion Dynamics

22. Communication Process
23. Promotions
24. Advertising
25. Visual Merchandising
26. Personal Selling

Unit 8: Dynamics of Marketing Management

27. Management Skills
28. Marketing Management

Unit 9: Professional Development Dynamics

29. Planning for Success
30. Preparing for Your Career

Unit 10: Dynamics of Entrepreneurship

31. Entrepreneurship
32. Risk Management
33. Business Funding

Look Inside

The Look Inside images are for preview purposes only. The format of the actual product may vary from the images shown.

Online Text, 6yr. Classroom Subscription (min. 15)

Front Matter (g-wonlinetextbooks.com Marketing)

Chapter 1 (g-wonlinetextbooks.com Marketing)

Chapter 2 (g-wonlinetextbooks.com Marketing)

Presentations for PowerPoint

Chapter 1 (1.3 MB)

Mobile Companion Website

View Mobile Site (m.g-wlearning.com Marketing)

Companion Website

View Site (www.g-wlearning.com Marketing)

Correlations

A*S*K Institute

A*S*K Institute Fundamental Marketing Concepts (PDF, 412 KB)

Texas

Practicum in Marketing (PDF, 146 KB)

About the Author(s)

Brenda Clark - was a retired CTE director, marketing instructor, SBE advisor, and DECA advisor for Jenison, Michigan Public Schools. She was named Marketing Teacher of the Year at state and national levels. She served as the Professional Development Manager for MBA Research and Curriculum Center and was the co-author of Marketing Dynamics and Entrepreneurship. Brenda’s marketing program was named Business of the Year by the Jenison Chamber of Commerce. Two of her marketing department’s school-based enterprises have earned numerous Gold Certifications. She earned a bachelor degree in marketing education, a master degree in educational leadership, and an EdD in educational leadership with a concentration in career and technical education from Western Michigan University.

Cynthia Gendall Basteri - is currently Director of Community Services for Tewksbury Public Schools, Massachusetts. Previously, she taught marketing for 26 years. In addition to serving as a Competitive Events Director at the district, state, and national levels, she served on DECA's National Task Force for Competitive Events and the Secondary Program Advisory Council. She earned both her bachelor's degree in Mathematics and master's degree in Occupational Education/Administration from Fitchburg State College and received a doctorate degree from Nova Southeastern University.

Chris Gassen - is the principal of an investment firm and was formerly an equity mutual fund manager, financial analyst, accountant, and college instructor. Chris writes educational materials and business valuations. He holds a master of business administration degree with a concentration in finance from Indiana University and a bachelor of science degree in management from Oakland University. He is a Chartered Financial Analyst (CFA) and served as a grader for the national CFA exam.

Michelle Walker - is the owner of Trebla Consulting, LLC. Prior to founding Trebla Consulting, Michelle was director of education at DECA Inc., where she used diverse professional development engagement strategies to expand and strengthen the performance of 5,900 teachers and managers in the high school and collegiate divisions. She previously worked with a variety of education, nonprofit and private organizations including Texas Education Agency, University of North Texas and Walker Consulting. Walker has a doctor of philosophy degree in applied technology, training and development from the University of North Texas. She also taught marketing education and was a DECA advisor in the Dallas Independent School District.