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By: Mickey Kosloski, Sharon Davis
ISBN: 978-1-61960-330-1
Copyright: © 2014
Grade Level: 9-12
Coming Soon! Available Spring 2013!
Retailing and E-tailing introduces students to the important concepts involved in operating a retail business. Retail is all around us, and it has changed in the 21st century. This ... <more>
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By: Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, Michelle Walker
ISBN: 978-1-61960-343-1
Copyright: © 2014
Grade Level: 9-12
Coming Soon! Available Spring 2013!
Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification... <more>
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By: Brenda Clark, Jennie Sobel, Cynthia Gendall Basteri
ISBN: 978-1-60525-098-4
Copyright: © 2010
Grade Level: 9-12
Introduce your students to the exciting world of marketing with Marketing Dynamics. The text is filled with features that appeal to your students and capture their interest.
- Each of the nine parts begins with a question t... <more>
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By: Brenda Clark, Judy Commers
ISBN: 978-1-60525-782-2
Copyright: © 2013
Grade Level: 9-12
Prepare your students to become an entrepreneur! Entrepreneurship is written specifically for teens, guiding them through the process of developing skills necessary to become an entrepreneur. Learning how to create a business in... <more>
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By: Mary Wolfe
ISBN: 978-1-59070-918-4
Copyright: © 2009
Grade Level: 10-14
Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/a... <more>
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