800.323.0440 Shopping Cart Goodheart-Willcox
Home   Marketing
Browse Subjects
Adobe Certification
Anatomy / Physiology
Applied Mathematics
CAD / Drafting
Career Education
Child Care / Human Dev / Parenting
Clothing and Fashion
Culinary Arts
Electricity / Electronics
FCS Comprehensive
FCS Family Living
Floral Design
Food / Nutrition
Google Apps
Health Sciences
Information Technology
Interior Design / Housing
Life Management
Manufacturing / Metals
Medical Terminology
Microsoft Certification
Power Technology
Print Reading
Technology / Engineering
Video Game Design
Visual Technology
Advanced Search Request a Preview Request a Catalog Find My Educational Consultant


Fashion Marketing & Merchandising, 4th Edition By: Mary Wolfe
ISBN: 978-1-61960-492-6
Copyright: © 2014
Grade Level: 10-14

Fashion Marketing & Merchandising leads students through the business aspects of the fashion industry in addition to the career opportunities it offers. Included are the basics of market economics, textiles, design, and prom... <more>
Retailing and E-tailing By: Mickey Kosloski, Sharon Davis
ISBN: 978-1-61960-330-1
Copyright: © 2015
Grade Level: 9-12

Retailing and E-tailing integrates the four Ps of marketing into the operations of retail and e-tail businesses. Retail-specific topics in the areas of business operations, merchandising, customer service, and selling are presen... <more>
Marketing Dynamics, 3rd Edition By: Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, Michelle Walker
ISBN: 978-1-61960-343-1
Copyright: © 2014
Grade Level: 9-12

Marketing Dynamics provides a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and care... <more>
Entrepreneurship By: Brenda Clark, Judy Commers
ISBN: 978-1-60525-782-2
Copyright: © 2013
Grade Level: 9-12

Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit. Economic concepts are integrated into chapters, and a separate E... <more>