Fashion Marketing & Merchandising, 3rd Edition

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By: Mary Wolfe

ISBN: 978-1-59070-918-4
Format: Hardcover
Copyright: © 2009
Subject: Marketing
Grade Level: 10-14
Retail Price: $78.64
School Price: $58.98

Description

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of color photos make the world of fashion come to life for fashion marketing and merchandising students.

Describes the latest concepts of manufacturing, mass customization and niche specialization; trends in globalization; and environmental issues.
Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and internet retailing.
Fashion in Action activities encourage students apply many of the concepts learned in the chapter to real-life situations.
Extensive glossary helps students learn terms related to fashion marketing and merchandising.
Use of the complete teaching package enables you to develop an effective fashion marketing and merchandising program tailored to your students’ unique needs.

Part 1: Basic Fashion and Business Concepts

1. The Meaning of Clothing and Fashion

2. Fashion Movement

3. Basic Economic Concepts

4. Substance of the Fashion Industry

5. Satisfying the Fashion Market

Part 2: Textile/Apparel Building Blocks

6. Textile Fibers and Yarns

7. Textile Fabrics and Finishes

Part 3: Designing and Producing Apparel

8. Using Design in Fashion

9. The Fashion Design Segment

10. Ready-to-Wear Manufacturing

11. Wholesale Apparel Marketing and Distribution

Part 4: Retail Business Fundamentals

12. The Retail Segment

13. Retail Positioning

14. Retail Merchandise

15. Planning to Buy

16. Merchandise Buying

Part 5: Strategies for Retail Success

17. Communicating Information

18. Concepts for Successful Selling

19. Calculating for Best Results

20. Service, Safety, and Security

Part 6: Fashion Promotion

21. Fashion Promotion Through Advertising and the Press

22. Visual Merchandising

23. Special Event Fashion Shows

Part 7: Fashion Business in Todays World

24. A Global Perspective

25. The Latest Fashion Business Trends

Part 8: Your Future in the Fashion Industry

26. Is a Fashion Career in Your Future?

27. Textile and Apparel Careers

28. Retail Careers

29. Promotion Careers

30. Entrepreneurship and Other Fashion-Related Careers

Look Inside

Text

Chapter 4 (PDF, 704 KB)

Chapter 13 (PDF, 911 KB)

Online Text, 6 yr. Classroom Subscription (min. qty. 15)

Front Matter (g-wonlinetextbooks.com, Clothing and Fashion)

Chapter 4 (g-wonlinetextbooks.com, Clothing and Fashion)

Chapter 13 (g-wonlinetextbooks.com, Clothing and Fashion)

Teacher's Presentations for PowerPoint Individual License

Chapter 1 (PPS, 2.79 MB)

Chapter 23 (PPS, 2.78 MB)

Note: Sample file quality has been reduced to allow for Internet streaming and viewing.

Correlations

Alabama

Fashion Merchandising (PDF, 223 KB)

Fashion Merchandising (PDF, 223 KB)

Arkansas

Fashion Merchandising, Grades 9-12

Georgia

Introduction to Fashion Marketing (PDF, 156 KB)

Advanced Fashion Marketing (PDF, 165 KB)

Idaho

Indiana

Marketing Education

Clothing and Fashion

Kentucky

Fashion Marketing, Grades 9-12

Oklahoma

Tennessee

Fashion Design and Merchandising (PDF, 65 KB)

Texas

Fashion Marketing (PDF, 316 KB)

West Virginia

Applied Design - Fashion Merchandising, Grades 9-12 (PDF, 295 KB)

Note: Correlation files may not be available for all listed courses.

About Author(s)

Mary Wolfe - has worked in all segments of the fashion industry, from textiles research to retail sales. She designed for a national sportswear firm before opening her own apparel business. She gained recognition as the personal fasion designer for the wife of a U.S. Vice President. As a consultant to several garment manufacturers, she has assisted with collection designs and pattern specifications.

Mary received the Outstanding Faculty Member Award for her teaching of fashion-related courses at the University of Delaware. She has been a New Jersey Woman of the Year and has been listed in Outstanding Young Women of America and National Dean's List. Mary is the author of Fashion and Fashion Marketing & Merchandising. She received her bachelor's degree in Textiles and Clothing from Iowa State University and her master's degree in General Business (M.B.A.) from West Chester University of Pennsylvania.

Order Products

Title	Pages	ISBN	Retail Price	School Price	Quantity
Text	672	978-1-59070-918-4	$78.64	$58.98
Online Text, 1 yr. Individual Subscription	672				Purchase
Online Text, 1 yr. Access Key Code	672	978-1-61960-144-4	$39.32	$29.49
Online Text, 6 yr. Classroom Subscription (min. qty. 15)	672	978-1-60525-700-6	$78.64	$58.98
Bundle (Text + Online 6 yr. Classroom Subscription, min. qty. 15)	672	978-1-61960-051-5	$110.64	$82.98
Student Workbook	288	978-1-59070-920-7	$18.64	$13.98
* Teacher's Resource Guide	594	978-1-59070-921-4	$100.00	$75.00	*
* Teacher's Resource CD		978-1-59070-923-8	$248.00	$186.00	*
* EXAMVIEW® Assessment Suite	1320 test questions	978-1-59070-973-3	$244.00	$183.00	*
Teacher's Presentations for PowerPoint Individual License	560 slides	978-1-59070-924-5	$168.00	$126.00
Teacher's Presentations for PowerPoint Site License	560 slides	978-1-59070-925-2	$504.00	$378.00

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