800.323.0440 Shopping Cart Goodheart-Willcox
Home   Marketing   Fashion Marketing & Merchandising, 3rd Edition
Browse Subjects
Anatomy / Physiology
Applied Mathematics
Automotive
CAD / Drafting
Career Education
Child Care / Human Dev / Parenting
Clothing and Fashion
Communication
Construction
Culinary Arts
Electricity / Electronics
FCS Comprehensive
FCS Family Living
Finance
Floral Design
Food / Nutrition
Health
Health Sciences
Hospitality
HVAC-R
Information Technology
Interior Design / Housing
Life Management
Manufacturing / Metals
Marketing
Print Reading
Professional
Software Certification
Technology / Engineering
Video Game Design
Visual Technology
Welding
Advanced Search Request a Preview Request a Catalog Find My Educational Consultant

Fashion Marketing & Merchandising, 3rd Edition


Fashion Marketing & Merchandising, 3rd Edition
Request Preview
By: Mary Wolfe

ISBN: 978-1-59070-918-4
Format: Hardcover
Copyright: ©2009
Subject: Marketing
Grade Level: 10-14
Retail Price: $78.64
School Price: $58.98

Description

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of color photos make the world of fashion come to life for fashion marketing and merchandising students.
  • Describes the latest concepts of manufacturing, mass customization and niche specialization; trends in globalization; and environmental issues.
  • Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and internet retailing.
  • Fashion in Action activities encourage students apply many of the concepts learned in the chapter to real-life situations.
  • Extensive glossary helps students learn terms related to fashion marketing and merchandising.
  • Use of the complete teaching package enables you to develop an effective fashion marketing and merchandising program tailored to your students’ unique needs.




Table of Contents

Part 1: Basic Fashion and Business Concepts
  1. The Meaning of Clothing and Fashion
  2. Fashion Movement
  3. Basic Economic Concepts
  4. Substance of the Fashion Industry
  5. Satisfying the Fashion Market

Part 2: Textile/Apparel Building Blocks
  6. Textile Fibers and Yarns
  7. Textile Fabrics and Finishes

Part 3: Designing and Producing Apparel
  8. Using Design in Fashion
  9. The Fashion Design Segment
10. Ready-to-Wear Manufacturing
11. Wholesale Apparel Marketing and Distribution

Part 4: Retail Business Fundamentals
12. The Retail Segment
13. Retail Positioning
14. Retail Merchandise
15. Planning to Buy
16. Merchandise Buying
Part 5: Strategies for Retail Success
17. Communicating Information
18. Concepts for Successful Selling
19. Calculating for Best Results
20. Service, Safety, and Security

Part 6: Fashion Promotion
21. Fashion Promotion Through Advertising and the Press
22. Visual Merchandising
23. Special Event Fashion Shows

Part 7: Fashion Business in Todays World
24. A Global Perspective
25. The Latest Fashion Business Trends

Part 8: Your Future in the Fashion Industry
26. Is a Fashion Career in Your Future?
27. Textile and Apparel Careers
28. Retail Careers
29. Promotion Careers
30. Entrepreneurship and Other Fashion-Related Careers

Look Inside

Text
   sample Chapter 4 (PDF, 704 KB)
   sample Chapter 13 (PDF, 911 KB)
Online Text, 6 yr. Classroom Subscription (min. qty. 15)
     Front Matter (g-wonlinetextbooks.com, Clothing and Fashion)
     Chapter 4 (g-wonlinetextbooks.com, Clothing and Fashion)
     Chapter 13 (g-wonlinetextbooks.com, Clothing and Fashion)
Teacher's Presentations for PowerPoint Individual License
   sample Chapter 1 (PPS, 2.79 MB)
   sample Chapter 23 (PPS, 2.78 MB)
 
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.

Correlations

Alabama
   PDF Fashion Merchandising (PDF, 223 KB)
   PDF Fashion Merchandising (PDF, 223 KB)
Arkansas
Fashion Merchandising, Grades 9-12
Georgia
   PDF Introduction to Fashion Marketing (PDF, 156 KB)
   PDF Advanced Fashion Marketing (PDF, 165 KB)
Indiana
Marketing Education
Clothing and Fashion
Kentucky
Fashion Marketing, Grades 9-12
Oklahoma
Tennessee
   PDF Fashion Design and Merchandising (PDF, 65 KB)
Texas
   PDF Fashion Marketing (PDF, 316 KB)
West Virginia
   PDF Applied Design - Fashion Merchandising, Grades 9-12 (PDF, 295 KB)
 
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Mary Wolfe - has worked in all segments of the fashion industry, from textiles research to retail sales. She designed for a national sportswear firm before opening her own apparel business. She gained recognition as the personal fasion designer for the wife of a U.S. Vice President. As a consultant to several garment manufacturers, she has assisted with collection designs and pattern specifications.

Mary received the Outstanding Faculty Member Award for her teaching of fashion-related courses at the University of Delaware. She has been a New Jersey Woman of the Year and has been listed in Outstanding Young Women of America and National Dean's List. Mary is the author of Fashion and Fashion Marketing & Merchandising. She received her bachelor's degree in Textiles and Clothing from Iowa State University and her master's degree in General Business (M.B.A.) from West Chester University of Pennsylvania.

Order Products

TitlePagesISBNRetail
Price
School PriceQuantity
Text 672 978-1-59070-918-4 $78.64$58.98
Online Text, 1 yr. Individual Subscription672 Purchase
Online Text, 1 yr. Access Key Code 672 978-1-61960-144-4 $39.32$29.49
Online Text, 6 yr. Classroom Subscription (min. qty. 15) 672 978-1-60525-700-6 $78.64$58.98
Bundle (Text + Online 6 yr. Classroom Subscription, min. qty. 15) 672 978-1-61960-051-5 $110.64$82.98
Student Workbook 288 978-1-59070-920-7 $18.64$13.98
* Teacher's Resource Guide 594 978-1-59070-921-4 $100.00$75.00*
* Teacher's Resource CD 978-1-59070-923-8 $248.00$186.00*
* EXAMVIEW® Assessment Suite 1320 test questions 978-1-59070-973-3 $244.00$183.00*
* Teacher's Presentations for PowerPoint Individual License 560 slides 978-1-59070-924-5 $168.00$126.00*
* Teacher's Presentations for PowerPoint Site License 560 slides 978-1-59070-925-2 $504.00$378.00*
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

Phone:
800.323.0440
708.687.5000
Fax:
888.409.3900
708.687.0315
E-mail:
custserv@g-w.com
orders@g-w.com
Mail:
Goodheart-Willcox Publisher
18604 West Creek Drive
Tinley Park, IL 60477-6243