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Fashion!, 6th Edition

Fashion!, 6th Edition
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By: Mary G. Wolfe

ISBN: 978-1-60525-463-0
Format: Hardcover
Copyright: ©2012
Subject: Clothing and Fashion
Grade Level: 9-12
Retail Price: $90.00
School Price: $67.50


Fashion! gives your students an in-depth look at the exciting world of the fashion scene. This colorful text is designed for nonlaboratory textile and clothing courses. Fashion! includes hundreds of images to illustrate concepts and enhance learning. Fashion! can help your students become future employees in fashion-related businesses by helping them:
  • Understand the apparel industry and learn the skills needed to become more attuned to consumer concerns.
  • Explore globalization and trends for textile companies, apparel manufacturers, retailers, and consumers, including industry-wide collaboration, multichannel retailing, and cross-channel shopping.
  • Analyze how Internet technology is changing fashion firms' product development, promotion, and selling through electronics (e-commerce) and how mobile applications and social media affect consumer comparison shopping and buying practices (m-commerce).
  • Weigh the dilemma of imports, environmental sustainability, and ethical and social issues about companies when buying their goods.
  • Discuss how to deter, detect, and defend against identity theft.
  • Describe fashion design techniques.
  • Gain exposure to the career clusters and the many career opportunities in the apparel industry.

Related Title(s)
Fashion Marketing & Merchandising, 4th Edition

Table of Contents

Part One: Clothes and Fashion
  1. The Why of Clothes
  2. Knowing About Fashion
  3. Garment Styles and Parts

Part Two: Apparel Industries
  4. The Development of Fashion
  5. The Textile Industry and Home Sewing Patterns
  6. Apparel Production
  7. Fashion Promotion and Retailing

Part Three: Textiles: The Science of Apparel
  8. Textile Fibers and Yarns
  9. Fabric Construction and Finishes

Part Four: Design: The Art of Apparel
10. The Element of Color
11. More Elements of Design
12. Principles of Design
Part Five: Consumers of Clothing
13. Wardrobe Considerations
14. Wardrobe Planning
15. The Smart Consumer
16. Making the Right Purchase
17. Apparel for People with Special Needs
18. Caring for Clothes

Part Six: Apparel Industry Careers
19. A Career for You
20. Careers in the Textile Industry
21. Careers in Apparel Design and Production
22. Fashion Merchandising and Other Retail Industry Careers
23. Careers in Fashion Promotion
24. Other Careers and Entrepreneurial Opportunities

Look Inside

   sample Chapter 1 (PDF, 1024 KB)
   sample Chapter 7 (PDF, 808 KB)
Online Text, 6yr. Classroom Subscription (min. 15)
   sample Front Matter (g-wonlinetextbooks.com, Clothing and Fashion)
   sample Chapter 1 (g-wonlinetextbooks.com, Clothing and Fashion)
   sample Chapter 7 (g-wonlinetextbooks.com, Clothing and Fashion)
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.


   PDF Introduction to Fashion Marketing (PDF, 152 KB)
Pre-PAC Correlations
   PDF Fashion, Textiles, and Apparel Pre-PAC (PDF, 191 KB)
   PDF Fashion Design (PDF, 329 KB)
  Note: Correlation files may not be available for all listed courses.

About Author(s)

Mary G. Wolfe - has worked in all segments of the fashion industry, from textiles research to retail sales. She designed for a national sportswear firm before opening her own apparel business. She gained recognition as the personal fasion designer for the wife of a U.S. Vice President. As a consultant to several garment manufacturers, she has assisted with collection designs and pattern specifications.

Mary received the Outstanding Faculty Member Award for her teaching of fashion-related courses at the University of Delaware. She has been a New Jersey Woman of the Year and has been listed in Outstanding Young Women of America and National Dean's List. Mary is the author of Fashion and Fashion Marketing & Merchandising. She received her bachelor's degree in Textiles and Clothing from Iowa State University and her master's degree in General Business (M.B.A.) from West Chester University of Pennsylvania.


School PriceOrder Quantity
Text 528 978-1-60525-463-0 $90.00$67.50
Online Text, 1yr. Individual Subscription Purchase
Online Text, 6yr. Classroom Subscription (min. 15) 528 978-1-60525-678-8 $90.00$67.50
Bundle (Text + Online Text 6yr. Classroom Subscription, min. 15) 528 978-1-61960-050-8 $122.00$91.50
Workbook 208 978-1-60525-464-7 $20.00$15.00
* Teacher's Resource Guide 335 978-1-60525-465-4 $104.00$78.00*
* Teacher's Resource CD 978-1-60525-466-1 $200.00$150.00*
* ExamView® Assessment Suite CD 1080 test questions 978-1-60525-467-8 $244.00$183.00*
*Instructors’ materials and custom products cannot be ordered online. For more information or to place an order, please call 800.323.0440.

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