South Carolina - Textbook and Instructional Materials 2016

Principles of Business, Marketing, and Finance
Principles of Business, Marketing, and Finance is a contemporary text that presents business concepts that are vitally important in today's workplace. The basics of business, marketing, and finance are introduced in an easy-to-understand manner that helps students connect the concepts of business to their everyday life.

Students studying this text learn basic principles and concepts about commerce, which can help them become more valuable as employees. Becoming knowledgeable about how business operates and contributes to our society can assist students in becoming better citizens. Understanding how the economy operates can help make students better consumers.

Additional highlights of Principles of Business, Marketing, and Finance include:

• Contemporary business topics, such as global business, ethics, and business law, help develop student awareness of business information that is needed in today's workplace.
• Digital citizenship is explained in detail to prepare students for professional responsibilities in school and in a career.
• Math features provide an opportunity for students to learn and apply math concepts in a context that applies to real-world scenarios. A Math Skills Handbook is also included in the text.
• Exploring Careers features examine a wide variety of opportunities within the Business Management & Administration career cluster, making students aware of career possibilities.
• Career Success chapters help students to prepare and apply for a job, as well as begin their first day in a work environment.

Apparel: Design, Textiles & Construction, 11th Edition
Apparel: Design, Textiles & Construction is a comprehensive introduction to the worlds of apparel and fashion with updated information and new and improved illustrations and features. Robust digital offerings also accompany this new edition, including a new companion website with e-flash cards, digital graphic organizers, online chapter reviews, and interactive self-assessment quizzes.

• This edition provides multiple new opportunities for the integration of STEM (science, technology, engineering, and math). Updated STEM features and new STEM-related activities challenge students to apply chapter concepts using these relevant skills.
• New and updated content about global trends and technology in the apparel and textile industries gives students the most current information. An updated design with attractive new illustrations invites students to engage more easily with the text.
• In addition to multiple critical thinking, reading, writing, math, technology, science, and speaking activities, new career readiness activities prompt students to apply chapter content to the workplace.

Discovering Careers, 9th Edition
Discovering Careers introduces career exploration in conjunction with the 16 career clusters. College and career readiness activities covering writing, speaking, and listening are included, as well as Career Ready Practices.

• A project-based Personal Achievement Plan guides students in preparing a career plan.
• College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio.
• A Math Skills Handbook provides a quick reference for basic math functions.

Journalism: Publishing Across Media
Journalism: Publishing Across Media teaches the principles, practices and styles used in traditional and new media. It explains core journalism concepts in a student-friendly way to high school learners in first-year Journalism and Communication programs. In contrast to other journalism texts, this text stresses the importance of telling stories through visual and audio elements, as well as the written and spoken word. Examples of student and professional work accompany the text.

• Writers' Workshops in each chapter lead students through a process that emphasizes writing for an audience, develops students' writing ability, and trains them for future editorial leadership.
• Journalism Style activities at the end of each chapter teach students the skills they need to create written copy in accepted journalism style.
• The text includes abundant examples and assignments derived from real-life high school publishing situations to help create strong writers and editors who are grounded in journalistic values, ethics, and practices.

Retailing and E-tailing
Retailing and E-tailing integrates the four Ps of marketing into the operations of retail and e-tail businesses. Retail-specific topics in the areas of business operations, merchandising, customer service, and selling are presented. The differences between traditional retail operations and e-tailing are also explored. College and career readiness activities covering writing, speaking, and listening are incorporated. Related activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Career Ready Practices are also included.

• A Math Skills Handbook provides a quick reference for basic math functions.
• DECA Coach activities help prepare students for student organization competitions.
• The text is correlated to NOCTI's Retail Merchandising Job Ready Assessment (Test Code 4153), supporting student certification.