Goodheart-Willcox—Marketing Dynamics

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Title	Pages	ISBN	Retail Price	School Price	Quantity
Text	784	978-1-59070-586-5	$70.00	$52.50
* Teacher’s Annotated Workbook	361	978-1-59070-627-5	$26.64	$19.98	*
Workbook	361	978-1-59070-588-9	$13.28	$9.96
* Teacher's Wraparound Edition	840	978-1-59070-587-2	$90.00	$67.50	*
* Teacher's Resource Guide	736	978-1-59070-589-6	$65.00	$48.75	*
* Teacher's Resource Portfolio	850	978-1-59070-590-2	$152.00	$114.00	*
* Teacher's Resource CD	2075 questions	978-1-59070-591-9	$240.00	$180.00	*
Marketing Educator's Handbook	124	978-1-59070-798-2	$40.00	$30.00
Teacher's PowerPoint Presentations Individual License	1900 slides	978-1-59070-592-6	$140.00	$105.00
Teacher's PowerPoint Presentations Site License	1900 slides	978-1-59070-593-3	$420.00	$315.00
Companion Web Site		View Site

*Instructors’ materials and custom products need to be ordered by phone. Please call 800.323.0440 to order or request pricing.

Description

Marketing Dynamics is the perfect text to introduce your students to the exciting world of marketing. The text is written in a lively manner and illustrated throughout with engaging photographs and informative charts and diagrams. Vivid explanations and classic examples help students learn the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These fundamental concepts are presented through the Four Ps: product, place, price, and promotion. The role of technology and the Internet are illustrated throughout. The text is organized into nine parts. Each part starts with a big question, which sets the goal for learning for the part.