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Graphic Communications, 5th Edition


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By: Z. A. Prust

ISBN: 978-1-60525-061-8
Format: Hardcover
Copyright: © 2010
Subject: Visual Arts
Grade Level: 9-14
Retail Price: $78.00
School Price: $58.50

Order Products

TitlePagesISBNRetail
Price
School PriceQuantity
Text 606 978-1-60525-061-8 $78.00$58.50
Workbook 146 978-1-60525-062-5 $21.28$15.96
* Instructor's Manual 236 978-1-60525-063-2 $90.00$67.50*
* Instructor’s Resource CD 978-1-60525-064-9 $240.00$180.00*
* ExamView Assessment Suite 978-1-60525-065-6 $240.00$180.00*
Instructor's PowerPoint Presentations Individual License 978-1-60525-066-3 $240.00$180.00
Instructor's PowerPoint Presentations Site License 978-1-60525-067-0 $600.00$450.00
*Instructors’ materials and custom products need to be ordered by phone. Please call 800.323.0440 to order or request pricing.



Description


Graphic Communications is a comprehensive text that reflects the changes that have taken place as digital technology has revolutionized almost every aspect of printing and its related operations. With its informative and easy-to-understand approach, the text helps students understand the processes, methods, and equipment used in the industry. This practical, versatile text covers all major aspects of graphic communications.

The text “tells and shows” how various methods are used to take an original idea and convert it into a finished product. While Graphic Communications covers traditional printing methods, extensive content focuses on technological advancements and how electronics is affecting every aspect of the field. This edition highlights the technology currently being used in the industry, with special attention to digital printing and its applications.

In addition to containing up-to-date content, this edition of Graphic Communications also includes several new features. These features enhance student interest, while providing teaching support. Some of the features of this textbook include the following:
  • Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop skills related to chapter content.
  • Career links highlight career opportunities in the graphic communications field.
  • Academic Links use questions and activities to relate chapter content to math, science, and history.
  • Think Green features give examples of how the industry is working toward making products and processes safer for the environment.

Table of Contents


  1. Overview of Graphic Communications
  2. Safety and Health
  3. Measurement
  4. Typography
  5. Design and Layout
  6. Traditional Text Composition
  7. Digital Prepress
  8. Color Science, Vision, and Space
  9. Digital Image Capture
10. Color Management
11. Analog Film, Equipment, and Processing Information
12. Imposition and Layout
13. Digital Printing Technology
14. Lithographic Platemaking
15. Lithographic Press Systems
16. Sheet-Fed Lithographic Press Operation and Troubleshooting
17. Relief Printing
18. Flexographic Printing
19. Gravure Printing
20. Screen Printing
21. Substrates
22. Ink
23. Finishing and Binding
24. The Business of Printing
25. Graphic Communications Careers

Look  Inside

Text
   sample Chapter 7 (PDF, 1.17 MB)
   sample Chapter 21 (PDF, 1.03 MB)
Instructor's PowerPoint Presentations Individual License
   sample Chapter 7 (PPS, 3.76 MB)
   sample Chapter 13 (PPS, 2.35 MB)
  Note: Sample file quality has been reduced to allow for Internet streaming and viewing.

Correlations

Kentucky
   Desktop Publishing Technology, Grades 9-12
   Visual Communication Art, Grades 9-12
  Note: Correlation files may not be available for all listed courses.
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